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    Content Posted in 2026

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    A Comparative Analysis of Zarea Limited and Barkat Frisian Agro Limited IPOs on the Pakistan Stock Exchange, Zeeshan Ahmed Sheikh and Ahmed Ali Siddi

     

    A Decision-Making Framework for Fintech Adoption Supporting ESG Goals: An Integrated AHP-TOPSIS Techniques, Kehkashan Nizam

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    A hybrid triple-decoder framework for imbalanced tabular datasets using CI-optimized VAE, MCMC sampling, and LLM generation, Sarah Khalid

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    Analysis of subjectivity on sovereign credit ratings through machine learning, Areeba Siddiqui, Humayoon Jahanzeb, Kashmala Sohail, and Maria Imran

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    An Enhanced Grey Wolf Optimizer for Interpretable Decision Tree Induction in Healthcare, Akifa Khan

     

    Are Industrial Portfolios Leading Indicators of Sectoral Economic Activity?, Javed Iqbal

     

    Assessing Ad Recall In Non-Skippable Pre-Roll YouTube Advertisements In Humorous And Educational Video Contexts Featuring A Neutral Ad, Syeda Umyma Faiz, Omaama Khan, Emaan Ayaz, Ayesha Afzal, and Momina Imran

     

    Beyond the Borrowers: The Power of Relationship Quality in Creating Loyal Clients for Microfinance Institutions, Aisha Ismail and Sadaf Ch

     

    Board Co-option and Excess Cash Holdings, Aitzaz Ahsan Alias SARANG

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    Bridging ESG and Financial Returns: The Strategic Role of Corporate Governance in Sustainable Business, Bibi Fiza Shah

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    Bridging Gap Between Academia & Business, Manager Today

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    Buycott and Boycott: Digital Activism Through Facebook Community, Farah Naz Baig

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    Call for Proactivity: A Well-Directed Monetary Policy and a Stable Rupee Have Certainly Won Whiz-Kid Dr. Ishrat Husain Many Fans. Is the Banking Community Amongst Them?, Sanaa Ahmed

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    Climate risk insurance: Bibliometric review on present, past and future, Haris Ur Rehman Horani, Muhammad Amin, and Farhan Ahmed

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    Contextual Discussion and Stock Returns: A Cross-Sectional Analysis, Namarta Kumari Bajaj, Raja Shahzad Shaikh, and Muhammad Shaique

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    Degrees in decline, Lubna Naz

     

    Dynamic Account Receivable and Its Determinants: A Case of Pakistani Firms, Maria Khoso

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    Effects of Green Human Resource Management on Green Innovation in Pakistani Textile Industries: The Mediating Effect of Green Behavior, Saeeda Mirza and Shazia Parveen

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    Emotional Branding & Consumer Insights: The Role of Doppelgänger Brand Images (DBI), Kainaat Zulfiqar

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    Empowering Responsible Adoption: Ethics and Sustainability in Action, Chayma Houmami

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    Escalation, deterrence and diplomacy, Mariam Khan

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    Ethical AI in Business: Leveraging Technology for People-Centered Transformation, Hassan Arif Siddiqui, Javed Ahmed, and Zehra Abdul Ahad

     

    Exploring the Concept of Quasi Equity, Alaiba Nazim

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    Exploring the Effect of Emotional Brand Attachment on Brand Credibility, Consumer Satisfaction, and the Mediation Effect of Brand Credibility and Consumer Satisfaction on Consumer-Based Brand Equity, Abdul Majid

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    False Dawn Or A Promising Start?, Ishrat Husain Dr.

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    Framing Policies for a Digital Economy, Ishrat Husain Dr.

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    From Automation to Collaboration: Understanding AI Chatbot Effectiveness in Customer Value Co-Creation, Maheen Ather and Hadiqa Riaz

     

    From Banking to Bytes: Investigating the relationship between Gen Z’s digital financial literacy and adoption of digital wallets in Pakistan, Rehma Dawood Shaikh and Saqib Sharif

     

    From Love to Action: How Brand Love Drives Engagement and COBRAs, Adan Asif

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    GB's looming challenges, Sajjad Ahmad

     

    Gender Lens Investing and Sustainable Entrepreneurial Marketing: A New Paradigm for Women-Led Startups, Mehwish Jaweed

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    Generating Realistic Sensor Data For IOT Based Environment, Syed Muzammil Ahmed

     

    Get Ready for Career Fair ’26 – Practical Guidance Session by Ms. Nadia Sayeed, IBA CDC

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    Governance System for Local Governments – Part 1, Ishrat Husain Dr.

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    Harnessing Industry 4.0 for Enhanced Corporate Performance: An Integrated Framework, Meer Rujaib Naseem, Nayeem Ul Hassan Ansari, and Muhammad Irfan Khan

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    Hierarchical Model for Context-Aware Sentence Classification Across Domains, Kulsoom Khan

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    How Intellectual Capital and Big Data Analytics Effect on Corporate Performance, Mehwish Ilyas Ms. and Asim Mehboob Mr.

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    I&M Exclusive Interview: Dr. Ishrat Husain, I&M

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    Impact of Consumer Xenocentrism on Psychological Well-being: Mediating Role of Autonomy and Moderating Role of Impulsive and Compulsive Consumption., Fatima Shahid

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    Impact of eco-design packaging on firms’ environmental performance and the moderating effect of green regulatory practices: A case study of Pakistan’s food and beverage industry, Maliha Khaqan and Mohammad Shaiq

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    Impact of ESG on firm financial performance in the US market, Syed Kumail Hussain Burney

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    Impact of Self-Construal on Ethically Minded Consumer Behavior in the Purchase of Apparel, Fatima Shahid

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    Impulsive Buying in the Digital Age: Omnichannel Usage and Payment Method Preference, Muhammad Bilal Ahmad, Adia Tallat, and Fizza Rizvi

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    Integration of Indigenous Art and Craft in Sustainable Packaging as a Mediator Between Brand Heritage and Promotion of Local Sustainable Practices in the FMCG Industry, Zahid Hussain

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    Interview: Dr. Ishrat Husain, Sanaa Ahmed

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    Interview: Dr. Ishrat Husain, Governor, State Bank of Pakistan, Badruddin Fakhri

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    Interview: Dr. Ishrat Hussain, Asif Jehangir Raja

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    Interview: Ishrat Hussain, The Banker

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    Interview with Dr. Ishrat Husain, South Asia

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    Investigating the Effectiveness of Advertisement Using Social Media Influencers versus Celebrities, Shugufta Shoaib and Jawaid Qureshi

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    Is Capitalism Dead? : The Global Economic Recession Has Enhanced the Risk of Protectionism in the Developed World., Ishrat Husain Dr.

     

    Market Influence to Use AI in Small-Scale Business: A Quantitative Study Related with Technology Acceptance Model, Muhammad Faisal Sultan, Muhammad Furquan Slaeem, and Muhammad Ali Kemal

     

    Market Influence to use AI on the Operational Performance of Small-Scale Food Restaurants: A Quantitative Study Based upon Technology Acceptance Model (TAM), Muhammad Faisal Sultan, Shahid Khan, and Muhammad Nawaz Tunio

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    Monetary Policy and Renewable Energy Consumption in Pakistan: Is There an Asymmetric Relationship?, Simran Jeswani and Mustansar Hayat

     

    National Foods Limited: The margin squeeze dilemma, Syeda Umyma Faiz, Areesha Aslam, Areej Azam, and Mustafa Zubair

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    Nigeria's Economy, According to Ishrat Hussein, Ishrat Husain Dr.

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    Now for the Hard Part, Kevin Hamlin and Assif Shameen

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    Pakistan's Economy: An Exclusive interview with Dr. Ishrat Husain, Shabbir Hussain Kazmi

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    Pre-Orators: Export Drive and Countertrade: The Microeconomic Perspective, Ishrat Husain Dr.

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    Rashid's shattered mirrors, Syed Nomanul Haq

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    Reformer-In-Chief, Fahad Ali

     

    Risky Business or Digital Guru? How Pakistan’s Investors Navigate the Hype, Fear, and Promise of AI-Driven Trading, Zahid Bashir, Dr. Abid Mehmood, Dr. Muhammad Usman Arshad, Dr. Muhammad Aamir, and Dr. Muhammad Sabeeh Iqbal

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    SAP Saps Industries: Nigerian Enterprises Groan Under Effects of SFEM-Induced Policies, Ishrat Husain Dr.

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    The 2025 Pakistan Floods: Investigating the Human, Agricultural, and Economic Collapse, Abdullah Khan

     

    The Dual Challenge: Economic Development and Environmental Sustainability, Sumaira Chamadia

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    The Economics of Violence, Ishrat Husain Dr.

     

    The Effect of Exchange Rate on Stock Market Performance: An Analysis of Underlying Mechanism, Pardeep Kumar

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    The effect of exchange rate on stock market performance: An analysis of underlying mechanism, Pardeep Kumar

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    The Influence of Green Advertising, Green Packaging, and Eco Label on the Green Purchase Intention of Young Consumers in Indonesia, Asep Rokhyadi Permana Saputra, Aldia Anexa Putri Romanza, Kakanita Ari Puspitasari, and Alifah Widya Rachmawati

     

    The Influx of Green Innovation and Green Investment in South Asia: Sustenance Efforts Impacting Environmental Protection, Dr.Muhammad Asif Shamim and Mohammad Omer

     

    The Intervention of Artificial Intelligence Focus Between Governance Structure and Financial Sustainability, Rana Tanveer Hussain, Asma Naeem Khan, and Muhammad Akram Naseem

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    The Path To Excellence, Sara Agha

     

    Use of Mailbags by Fastfood Restaurants of Karachi: A Study Based on Theoretical Triangulation, Muhammad Raghib Zafar, Khurram Nasarullah Khan, Mahrukh Askari, and Muhammad Faisal Sultan

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    View from the central Bank: Survey of Pakistan, Jules Stewart

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    اسلامی بنیاد پرستی کی معاشی وجوہات, Ishrat Husain Dr.

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    عوام الناس کو اپنی ذمے داریوں کا ادراک کرنا ھوگا, Shakeel Dehlvi

 
 
 

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