Abstract/Description
Sustainable packaging plays a critical role in mitigating the environmental impact of high carbon footprint food and beverage industry. This study focuses on eco-design aspect of packaging as well as its offline information sharing role on firm’s environmental performance. The study employs a quantitative research design, collecting data in a structured online survey from 100 senior and middle management professionals in the food and beverage industry in Pakistan. Using Partial Least Squares Structural Equation Modelling (PLS-SEM), the results of the study reveal a significant positive relationship between eco-design packaging and environmental performance, confirming that eco-design principles like recyclable material, minimalistic packaging design, reduced hazardous waste and substances, increase sustainability efforts and image. Moreover, the information sharing role of packaging like environmental labelling for transparent communication, also positively impacts firm’s environmental performance. However, there is dual moderating effect of green regulatory practices on the relationships. While the impact of eco-design is strengthened on environmental performance, it has a negative moderating effect on information sharing role, indicating inadequate support of regulatory frameworks for packaging as an information sharing tool. The study is unique with respect to the dynamic relationship between variables and results of this study make a valuable contribution as they clearly underscore the need for a comprehensive regulatory framework to be enforced for eco-friendly design, specially to encourage transparency in environmental communication. The study has significant social, managerial and academic implications respectively for environmental impact reduction, strategic decision making, regulatory compliance, enhancing sustainability efforts in emerging markets, and future studies
Keywords
Eco-Design Packaging, Information Sharing Role of Packaging, Firm Environmental Performance, Green Regulatory Practices, Food and Beverage Industry in Pakistan
Track
Marketing
Session Number/Theme
Marketing - Session I
Session Chair
Dr. Arman Khan
Start Date/Time
14-6-2025 9:00 AM
End Date/Time
14-6-2025 10:40 AM
Location
MCC -15 2nd Floor, AMAN CED Building
Recommended Citation
Khaqan, M., & Shaiq, M. (2025). Impact of eco-design packaging on firms’ environmental performance and the moderating effect of green regulatory practices: A case study of Pakistan’s food and beverage industry. IBA SBS 4th International Conference 2025. Retrieved from https://ir.iba.edu.pk/sbsic/2025/program/79
Included in
Business Administration, Management, and Operations Commons, Business Law, Public Responsibility, and Ethics Commons, Management Sciences and Quantitative Methods Commons, Marketing Commons, Operations and Supply Chain Management Commons
Impact of eco-design packaging on firms’ environmental performance and the moderating effect of green regulatory practices: A case study of Pakistan’s food and beverage industry
MCC -15 2nd Floor, AMAN CED Building
Sustainable packaging plays a critical role in mitigating the environmental impact of high carbon footprint food and beverage industry. This study focuses on eco-design aspect of packaging as well as its offline information sharing role on firm’s environmental performance. The study employs a quantitative research design, collecting data in a structured online survey from 100 senior and middle management professionals in the food and beverage industry in Pakistan. Using Partial Least Squares Structural Equation Modelling (PLS-SEM), the results of the study reveal a significant positive relationship between eco-design packaging and environmental performance, confirming that eco-design principles like recyclable material, minimalistic packaging design, reduced hazardous waste and substances, increase sustainability efforts and image. Moreover, the information sharing role of packaging like environmental labelling for transparent communication, also positively impacts firm’s environmental performance. However, there is dual moderating effect of green regulatory practices on the relationships. While the impact of eco-design is strengthened on environmental performance, it has a negative moderating effect on information sharing role, indicating inadequate support of regulatory frameworks for packaging as an information sharing tool. The study is unique with respect to the dynamic relationship between variables and results of this study make a valuable contribution as they clearly underscore the need for a comprehensive regulatory framework to be enforced for eco-friendly design, specially to encourage transparency in environmental communication. The study has significant social, managerial and academic implications respectively for environmental impact reduction, strategic decision making, regulatory compliance, enhancing sustainability efforts in emerging markets, and future studies
