2025 - Transforming Business for People & Planet

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Schedule
2025
Friday, June 13th
2:15 PM	Are Industrial Portfolios Leading Indicators of Sectoral Economic Activity? Javed Iqbal, Institute of Business Administration, Karachi MCC 12 Ground Floor, AMAN CED Building 2:15 PM - 3:55 PM
2:15 PM	Breaking Stereotypes, Building Brands: The Power of Gender Inclusive Advertising in the FMCG Sector Erum Zaidi Amna Ashraf Siddiqui, Shaheed Zulifkar Ali Bhutto Institute of Science and Technology MCC – 15 AMAN CED Building 2:15 PM - 3:55 PM
2:15 PM	Bridging the Financial Gap: Factors Influencing Cryptocurrency Adoption in Pakistan Yusra Shehzadi, Iqra University, Karachi MCS – 3 AMAN CED Building 2:15 PM - 3:55 PM
2:15 PM	Can Islamic marketing strategies and practices be a source of competitive advantage for Shariah-Compliant Companies? An exploratory study of FMCG firms Ayesha Latif Shaikh, SZABIST University, Karachi Shumaila Kashif MCC – 15 AMAN CED Building 2:15 PM - 3:55 PM
2:15 PM	Empowering Individuals For Sustainable Finance: The interplay of Financial Literacy, Fintech Adoption and Financial Well-Being Erum Fatima, DHA Suffa University Samina Parveen, DHA Suffa University MCS – 3 AMAN CED Building 2:15 PM - 3:55 PM
2:15 PM	ESG and stock price synchronicity: an analysis of the U.S. Market Ayesha Asif, Institute of Business Administration (IBA) 2:15 PM - 3:55 PM
2:15 PM	Evaluating Transformational Leadership's Role in Enhancing Environmental Performance through Green HRM: Evidence from Pakistan abida S. shaheen, Iqra University Pakistan Ume Sumayya MCC – 14 AMAN CED Building 2:15 PM - 3:55 PM
2:15 PM	Exploring challenges of transformation from traditional HR to talent management in Pharmaceutical sector of Karachi Huma Hanif, Ziauddin University Muhammad Azam Ramay Dr., Ziauddin University MCS – 4 AMAN CED Building 2:15 PM - 3:55 PM
2:15 PM	Family Firm Internationalization and Role of Contextual Resource Availability Kanza Sohail, Institute of Business Administration, Karachi Sana Tauseef, Institute of Business Administration, Karachi Yasir Kundi, Institute of Business Administration, Karachi MCS – 4 AMAN CED Building 2:15 PM - 3:55 PM
2:15 PM	Family Firm Internationalization and Role of Contextual Resource Availability Kanza Sohail, Institute of Business Administration, Karachi Sana Tauseef, Institute of Business Administration, Karachi, Pakistan Yasir Mansoor Kundi, Institute of Business Administration, Karachi, Pakistan MCS 4 1st Floor, AMAN CED Building 2:15 PM - 3:55 PM
2:15 PM	From Belief to Buy: Analyzing Halal Cosmetic Purchase Intentions among Pakistani Women Dr. Sara Rashid, Iqra University - Karachi Main Campus Asadullah Lakho, Iqra University - Karachi Main Campus MCC – 15 AMAN CED Building 2:15 PM - 3:55 PM
2:15 PM	From Bullion to Blockchain: Testing the ‘Digital Gold’ Hypothesis for Bitcoin Sharjeel Abid, Institute of Business Administration Karachi MCS – 3 AMAN CED Building 2:15 PM - 3:55 PM
2:15 PM	From Diversity to Proactiveness: Unveiling the Path Through Caring Climate and Positive Affect Khola Modi, Institute of Business Administration (IBA) Yasir Mansoor Kundi, Institute of Business Administration (IBA) MCS – 4 AMAN CED Building 2:15 PM - 3:55 PM
2:15 PM	From Hashtags to Habits: The Role of Social Media in Shaping Sustainable Consumer Behavior Aisha Murtaza Shaikh, Bahria University, Pakistan MCS-5, AMAN-CED Building 2:15 PM - 3:55 PM
2:15 PM	Green Finance as a Catalyst for Renewable Energy and Environmental Sustainability: Evidence from Pakistan Sumera Mehmood, Iqra University, Pakistan MCC – 12 AMAN CED Building 2:15 PM - 3:55 PM
2:15 PM	How Distributed Leadership leads to Organizational Commitment? Mediating Role of Employees’ Trust in leader and Motivation Qurat Imran, Iqra University, Pakistan MCC – 14 AMAN CED Building 2:15 PM - 5:15 PM
2:15 PM	Investigating the Mediating Role of E-Trust On E-Service Quality Dimensions and E-Purchase Intentions in the E-Commerce Sector in Pakistan Muhammad Haris, KSBL MCS-5, AMAN-CED Building 2:15 PM - 3:55 PM
2:15 PM	Leadership Struggles and Organizational Resilience: Analyzing the Role of Leadership During Challenging Times Dr. Muhammad Zia ur Rehman, HOD (Leadership and Management), National Defence University, Islamabad Almaas Pervez, PhD Student (Leadership and Management), National Defence University, Islamabad MCC – 14 AMAN CED Building 2:15 PM - 5:15 PM
2:15 PM	Navigating Regional Trade Complexities Between Pakistan-Afghanistan and United Kingdom-Ireland: Role of International Law and Ethnicity in Shaping Shared Dilemmas Across Diverse Regions Shah Rukh Hashmi Dr, Sukkur IBA University Umme Farwa Ms., Sukkur IBA University MCS – 4 AMAN CED Building 2:15 PM - 3:55 PM
2:15 PM	Rethinking governance: The nexus between non-financial and financial performance for GCC countries Madeeha Omer Sana Tauseef, Institute of Business Administration, Karachi MCC – 12 AMAN CED Building 2:15 PM - 3:55 PM
2:15 PM	Revolutionizing Performance: A Journey of Transformation at a Local Public Sector University Wajiha Saghir Dr., Institute of Business and Health Management, Dow University of Health Sciences Ume Amen Dr., Institute of Business and Health Management, Dow University of Health Sciences FACULTY LOUNGE 1st Floor, AMAN CED Building 2:15 PM - 3:55 PM
2:15 PM	The Relationship between User Experience, Player-Avatar Identification and Co-Creation Behaviour in the context of Metaverse Gaming Ambreen Bashir Haris, Institute of Business Management Syed Muhammad Fahim Dr., Isra University Shumaila Kashif, Institute of Business Management MCS – 5 AMAN CED Building 2:15 PM - 3:55 PM
2:15 PM	The Triple Bottom Line in the Digital Age: FinTech as a Catalyst for Sustainable Business Transformation Danish Hussain, Iqra University, Karachi Main Campus MCS – 3 AMAN CED Building 2:15 PM - 3:55 PM
2:15 PM	Trapped at the Top: When Leaders’ Fear Serve as a Barrier to Thriving Leadership Dr Wasim Abbas Awan, Bahria University, Pakistan Hina Amin, SZABIST Gharo Campus Sana Riaz, SZABIST Gharo Campus MCC – 14 AMAN CED Building 2:15 PM - 3:55 PM
2:15 PM	Users Influence the Users: How Powerful are the User-Generated Content in Shaping the Other User Purchase Behavior Muhammad Adnan Bashir Dr., Institute of Business Management MCS-5, AMAN-CED Building 2:15 PM - 3:55 PM
2:15 PM	Where Does Religion End and Culture Begin? Exploring Religious Selectivity in Personal Appearance and Body Modifications among Pakistani Consumers Angbeen Mushtaq, IBA Karachi MCC – 15 AMAN CED Building 2:15 PM - 3:55 PM
4:10 PM	Assessing Business Ratings of Asset Management Companies: A Case of AKD Investment Management Ltd. Ghadiya Abdullah, NED University of Engineering & Technology Subika Nadeem, NED University of Engineering & technology Fiza Faisal, NED University of Engineering & Technology Ahsan Rizwan, NED University of Engineering & Technology MCS – 3 AMAN CED Building 4:10 PM - 5:30 PM
4:10 PM	Barriers to Adopting digitalization in Human Resource Management: An Exploratory Study Saba Gulzar, Institute of Business Management Junaid Ansari Shaguta Ghuari Sufyan Ramish MCC – 14 AMAN CED Building 4:10 PM - 5:30 PM
4:10 PM	Default Risk and Stock Returns in an Emerging Market: Evidence from Pakistan (2006–2023) Shivam Kumar, IBA Karachi MCC – 12 AMAN CED Building 4:10 PM - 5:30 PM
4:10 PM	Developmental feedback: A systematic literature review for antecedents and consequences Faiza Channa, Sukkur IBA University Gul Afshan, Sukkur IBA University Shafaq Maqsood, Sukkur IBA MCS – 4 AMAN CED Building 4:10 PM - 5:30 PM
4:10 PM	Exploring the Role of Bureaucracy (Civil Servants) for Economic Governance and Development in Pakistan Tarique A. Memon Mr, Sukkur IBA University, Pakistan MCC – 14 AMAN CED Building 4:10 PM - 5:30 PM
4:10 PM	Financial literacy and participation in financial markets: Evidence from Pakistan Zahid Bashir, PhD Scholer at Hailey College of Commerce, University of Punjab, Lahore Dr. Abid Mehmood, Department of Business Studies Bahria Business School Bahria University Karachi, Pakistan Dr. Muhammad Usman Arshad, Department of Commerce, University of Gujrat, Pakistan. Dr. Muhammad Aamir, Hailey College of Commerce, University of Punjab, Lahore Dr. Muhammad Sabeeh Iqbal, Hailey College of Commerce, University of Punjab, Lahore MCC – 12 AMAN CED Building 4:10 PM - 5:30 PM
4:10 PM	From Trend to Transformation: Shopping Motivation Towards Sustainable Beauty Products in Pakistan Asiya Zaheer, FAST NUCES Zehra Mukhtiar, FAST NUCES MCC – 15 AMAN CED Building 4:10 PM - 5:30 PM
4:10 PM	Global Motors: Navigating the Leadership Crisis Amidst Expansion Muhammad Ghazi, Institute of Business Administration, Karachi, Pakistan Zoha Naqvi, Institute of Business Administration, Karachi, Pakistan Muhammad Asif Ghafoor, Institute of Business Administration, Karachi, Pakistan Nyla Aleem Ansari Dr., Institute of Business Administration, Karachi, Pakistan Rabia Nauman, Institute of Business Administration, Karachi, Pakistan FACULTY LOUNGE 1st Floor, AMAN CED Building 4:10 PM - 5:30 PM
4:10 PM	Green Marketing for People and Planet: Analyzing the Green Marketing Mix (7Ps) and Green Knowledge in Repurchase Intentions for Nestlé Bottled Water in Pakistan Sapna V Khemani, Shaheed Zulifkar Ali Bhutto Institute of Science and Technology Mazhar Ali Dr, Shaheed Zulifkar Ali Bhutto Institute of Science and Technology MCC – 15 AMAN CED Building 4:10 PM - 5:30 PM
4:10 PM	Investigating Knowledge Hiding Behavior through the Lens of Social Network Analysis Sadaf Choudhary, Virtual university MCC – 11 AMAN CED Building 4:10 PM - 5:30 PM
4:10 PM	Investigating the impact of Product Category on Consumer Guilt Levels: A Study of Emotional Responses to Purchase Intentions of Boycotted Products Saad Asif Khan, Institute of Business Administration (IBA) Tashfeen Khan, Institute of Business Administration (IBA) Rumaisa Aamir, Institute of Business Administration (IBA) Ansh Kumar, Institute of Business Administration (IBA) Laiba Shahid, Institute of Business Administration (IBA) MCS-5, AMAN-CED Building 4:10 PM - 5:30 PM
4:10 PM	Is there more? A deep dive into the conceptualization of socioemotional wealth through exploratory qualitative study Asma AbdulRahim Chang, Shaheed Zulifkar Ali Bhutto Institute of Science and Technology Sarah Wali Qazi, Institute of Business Administration, Karachi, Pakistan Mahvish Kanwal Khaskhely, Mehran University of Engineering and Technology Jamshoro MCC – 14 AMAN CED Building 4:10 PM - 5:30 PM
4:10 PM	Leadership Under Pressure: Managing Resistance in a Traditional Organization Muhammad Talha Bari, IBA Anas Inam Nyla Aleem Ansari Dr. Owais Ahmed FACULTY LOUNGE 1st Floor, AMAN CED Building 4:10 PM - 5:30 PM
4:10 PM	Leveraging Fintech for Business Sustainability: Insights From Pakistani MSMEs Erum Fatima, DHA Suffa University MCC–12 AMAN CED Building 4:10 PM - 5:30 PM
4:10 PM	Performance Management of Employees in the Hospitality Industry Umme Farwa Ulro, IBA Sukkur Gul Afshan, IBA Sukkur MCS-4, AMAN-CED, First Floor 4:10 PM - 5:30 PM
4:10 PM	Remote Working: Systematic Literature Review Shafaq Maqsood, Sukkur IBA University Gul Afshan, Sukkur IBA University Faiza Channa, Sukkur IBA University MCS – 4 AMAN CED Building 4:10 PM - 5:30 PM
4:10 PM	Social Media Marketing Activities as a Catalyst for Sustainable Fast Fashion: A Study of Brand Love and Consumer Buying Intention Rao Aqib Gohar, Iqra University, Pakistan Minhaj Ikram, Iqra University, Pakistan MCC – 15 AMAN CED Building 4:10 PM - 5:30 PM
4:10 PM	Stock Market Volatility and Economic Downturn: Investigating the Role of Investor Gambling Behavior during Periods of High Unemployment and inflation in Pakistan Asif Raz, Balochistan University of Information Technology and Management Sciences Wahab Ahmed, Balochistan University of Information Technology and Management Sciences Abdul Sattar, Balochistan University of Information Technology and Management Sciences Syed Muhammad Nabeel Ul Haq, Balochistan University of Information Technology and Management Sciences MCC – 12 AMAN CED Building 4:10 PM - 5:30 PM
4:10 PM	The impact of Cross-border M&As on CSR activities of the Acquiring firms: International Evidence on French Firms Aamir Khan, Cote d'Azur University MCS – 3 AMAN CED Building 4:10 PM - 5:30 PM
4:10 PM	The Impact of Psychological Safety in Blue-Collar Workforce and Their Team Effectiveness Mushtaque Ali, Bahria University, Pakistan Mustaghis Ur Rahman Dr, Bahria University, Pakistan MCC – 11 AMAN CED Building 4:10 PM - 5:30 PM
4:10 PM	Towards Sustainable Digital Transformation: The Interplay of AI Adoption, SDG Behaviour, and Managerial Practices in Middle Eastern Manufacturing Firms Ameenullah Aman, SZABIST University (Gharo Campus) Isma Zaighum, SZABIST University (Karachi Campus) Azam Anwer Khan, DHA Suffa University MCS – 3 AMAN CED Building 4:10 PM - 5:30 PM
4:10 PM	Understanding Customer Purchase Intention Through Masstige Brand Values: The Moderating Role of Brand Familiarity Alina Amin, Bahria University Hadiqa Riaz, Bahria University MCC – 15 AMAN CED Building 4:10 PM - 5:30 PM
4:10 PM	Understanding the Daily Effects of Workplace Ostracism on Work Engagement among Non-Standard Employees: A Quantitative Diary Study Gulshan Imam Baksh, Institute of Business Administration (IBA) Yasir Mansoor Kundi MCC – 11 AMAN CED Building 4:10 PM - 5:30 PM
4:10 PM	Value Premium and Time-Varying Market Volatility Mujeeb Ur Rehman Bhayo Dr., Department of Finance, School of Business Studies, Institute of Business Administration, Karachi, Pakistan Hilal Anwer Butt, Department of Finance, School of Business Studies, Institute of Business Administration, Karachi, Pakistan Ameet Kumar, Macquarie Business School, Macquarie University, Sydney, Australia MCS – 3 AMAN CED Building 4:10 PM - 5:30 PM
Saturday, June 14th
9:00 AM	A Multi-Objective Heuristic Approach to Enhancing Perishable Supply Chain Efficiency via Progressive Dataset Partitioning Syed Rehan Ashraf Muhammad Asim Butt Dr, University of Management and technology Muhammad Imran Shafi Mr, University of Management and technology MCC 14 Ground Floor, AMAN CED Building 9:00 AM - 10:40 AM
9:00 AM	An empirical study of Entrepreneurial Intentions of the university students: The Moderating Effect of Entrepreneurial Education Muazam Ali, HITEC University Sohail Raza, HITEC University Safia Sharif, Sindh Education and Literacy Department MCS 4 1st Floor, AMAN CED Building 9:00 AM - 10:40 AM
9:00 AM	Barriers and Impacts of Sustainable Supply Chain Management in SMEs: A Comparative Analysis of Developed and Developing Economies Wajeeha Naeem, Institute of Business Administration, Karachi, Pakistan Sania Sajid, Institute of Business Administration, Karachi MCC 14 Ground Floor, AMAN CED Building 9:00 AM - 10:40 AM
9:00 AM	Beyond the Borrowers: The Power of Relationship Quality in Creating Loyal Clients for Microfinance Institutions Aisha Ismail, Virtual University of Pakistan Sadaf Ch, Virtual University of Pakistan MCC 9 Ground Floor, AMAN CED Building 9:00 AM - 10:40 AM
9:00 AM	Bridging ESG and Financial Returns: The Strategic Role of Corporate Governance in Sustainable Business Bibi Fiza Shah, Shaheed Benazir Bhutto University MCS 3 Ground Floor, AMAN CED Building 9:00 AM - 10:40 AM
9:00 AM	Diversity, Equity, and Inclusion in Project Based Education Organizations: Challenges and Opportunities Wasiq Khan, Shaheed Zulifkar Ali Bhutto Institute of Science and Technology Kamran Ahmed Soomro PhD, Shaheed Zulifkar Ali Bhutto Institute of Science and Technology MCC 14 Ground Floor, AMAN CED Building 9:00 AM - 10:40 AM
9:00 AM	Emotional Branding & Consumer Insights: The Role of Doppelgänger Brand Images (DBI) Kainaat Zulfiqar, Institute of Business Administration, Karachi, Pakistan MCC - 09 Ground Floor, AMAN CED Building 9:00 AM - 10:40 AM
9:00 AM	Evaluating the Effectiveness of Digital Marketing (DM) Tools from the Perspective of Pakistani Microbusinesses Misbah Amin Ms., Institute of Business Administration (IBA) Dr Irfan Butt Khola Modi MCC 9 Ground Floor, AMAN CED Building 9:00 AM - 10:40 AM
9:00 AM	Exploring the Concept of Quasi Equity Alaiba Nazim, Institute of Business Administration, Karachi, Pakistan MCC 12 Ground Floor, AMAN CED Building 9:00 AM - 10:40 AM
9:00 AM	Fostering Innovative Work Behavior Through Empowering Leadership and Organizational Culture: A Strategic Perspective from the Pharmaceutical Industry Zoha Khalid, Bahria University MCC 11 Ground Floor, AMAN CED Building 9:00 AM - 10:40 AM
9:00 AM	From Love to Action: How Brand Love Drives Engagement and COBRAs Adan Asif, institute of Business Management MCC - 09 Ground Floor, AMAN CED Building 9:00 AM - 10:40 AM
9:00 AM	Green entrepreneurship and innovation for climate resilience Muhammad Nawaz Tunio, University of Sufism and Modern Sciences, Bhitshah, Pakistan MCS 4 1st Floor, AMAN CED Building 9:00 AM - 10:40 AM
9:00 AM	Harnessing Industry 4.0 for Enhanced Corporate Performance: An Integrated Framework Meer Rujaib Naseem, Iqra University Karachi Nayeem Ul Hassan Ansari, College of Business Management Institute of Business Management (IoBM) Muhammad Irfan Khan, Department of Accounting and Finance College of Business Management MCC 12 Ground Floor, AMAN CED Building 9:00 AM - 10:40 AM
9:00 AM	Harnessing Networks for Inclusive Entrepreneurship: Motivation and Intentions as Drivers of Success for People with Disabilities Talha Yousaf, National University of Science and Technology - Pakistan Owais Anwar Golra PhD, National University of Science and Technology - Pakistan MCS 4 1st Floor, AMAN CED Building 9:00 AM - 10:40 AM
9:00 AM	How Ethical Leadership Shapes the Impact of Workplace Friendships on Emotional Culture of Joy and Job Performance Sadia Sheikh Yasir Riaz, School of Business Studies, IBA Karachi MCC 11 Ground Floor, AMAN CED Building 9:00 AM - 10:40 AM
9:00 AM	How Intellectual Capital and Big Data Analytics Effect on Corporate Performance Mehwish Ilyas Ms., Muhammad Ali Jinnah University Asim Mehboob Mr., Muhammad Ali Jinnah University MCS 3 Ground Floor, AMAN CED Building 9:00 AM - 10:40 AM
9:00 AM	Impact of Consumer Xenocentrism on Psychological Well-being: Mediating Role of Autonomy and Moderating Role of Impulsive and Compulsive Consumption. Fatima Shahid MCC -10 Ground Floor, AMAN CED Building 9:00 AM - 10:40 AM
9:00 AM	Impact of eco-design packaging on firms’ environmental performance and the moderating effect of green regulatory practices: A case study of Pakistan’s food and beverage industry Maliha Khaqan, Greenwich University - Pakistan Mohammad Shaiq, Greenwich University - Pakistan MCC -15 2nd Floor, AMAN CED Building 9:00 AM - 10:40 AM
9:00 AM	Impact of the Informal Economy on the Efficiency and Productivity of Pakistan’s Agricultural Sector Jovera Shakeel, Lahore University of Management Sciences Munazza Nadir, Lahore University of Management Sciences Iman Attique, Lahore University of Management Sciences MCC 14 Ground Floor, AMAN CED Building 9:00 AM - 10:40 AM
9:00 AM	Impulsive Buying in the Digital Age: Omnichannel Usage and Payment Method Preference Muhammad Bilal Ahmad, Hailey College of Banking & Finance, University of the Punjab, Lahore Adia Tallat, Hailey College of Banking & Finance, University of the Punjab, Lahore Fizza Rizvi, Hailey College of Banking & Finance, University of the Punjab, Lahore MCC -10 Ground Floor, AMAN CED Building 9:00 AM - 10:40 AM
9:00 AM	Integration of Indigenous Art and Craft in Sustainable Packaging as a Mediator Between Brand Heritage and Promotion of Local Sustainable Practices in the FMCG Industry Zahid Hussain MCC-15 2nd Floor, AMAN CED Building 9:00 AM - 10:40 AM
9:00 AM	Investigating the Effectiveness of Advertisement Using Social Media Influencers versus Celebrities Shugufta Shoaib, SZABIST Jawaid Qureshi MCC -10 Ground Floor, AMAN CED Building 9:00 AM - 10:40 AM
9:00 AM	Market Influence to Use AI in Small-Scale Business: A Quantitative Study Related with Technology Acceptance Model Muhammad Faisal Sultan, KUBS & KASBIT Muhammad Furquan Slaeem, IQRA University Muhammad Ali Kemal MCC -15 2nd Floor, AMAN CED Building 9:00 AM - 10:40 AM
9:00 AM	National Foods Limited: The margin squeeze dilemma Syeda Umyma Faiz, Institute of Business Administration, Karachi Areesha Aslam, Institute of Business Administration, Karachi Areej Azam, Institute of Business Administration, Karachi Mustafa Zubair, Institute of Business Administration, Karachi FACULTY LOUNGE1st Floor, AMAN CED Building 9:00 AM - 10:40 AM
9:00 AM	Navigating the Digital Shift: How Authentic Leadership and AI Foster Sustainable Work-Life Balance for Employees Shahida Jahangir Niazi, Pakistan Virtual University MCC 11 Ground Floor, AMAN CED Building 9:00 AM - 10:40 AM
9:00 AM	Risky Business or Digital Guru? How Pakistan’s Investors Navigate the Hype, Fear, and Promise of AI-Driven Trading Zahid Bashir, PhD Scholer at Hailey College of Commerce, University of Punjab, Lahore Dr. Abid Mehmood, Department of Business Studies Bahria Business School Bahria University Karachi, Pakistan. Dr. Muhammad Usman Arshad, Department of Commerce, University of Gujrat, Pakistan. Dr. Muhammad Aamir, Hailey College of Commerce, University of Punjab, Lahore. Dr. Muhammad Sabeeh Iqbal, Hailey College of Commerce, University of the Punjab, Lahore. MCS 3 Ground Floor, AMAN CED Building 9:00 AM - 10:40 AM
9:00 AM	The effect of exchange rate on stock market performance: An analysis of underlying mechanism Pardeep Kumar MCC 12 Ground Floor, AMAN CED Building 9:00 AM - 10:40 AM
9:00 AM	The Effect of Exchange Rate on Stock Market Performance: An Analysis of Underlying Mechanism Pardeep Kumar MCC 12 Ground Floor, AMAN CED Building 9:00 AM - 10:40 AM
9:00 AM	The Intervention of Artificial Intelligence Focus Between Governance Structure and Financial Sustainability Rana Tanveer Hussain, School of Business and Management Sciences Minhaj University Lahore Pakistan Asma Naeem Khan, University of Engineering and Technology, Lahore, Pakistan Muhammad Akram Naseem MCC 12 Ground Floor, AMAN CED Building 9:00 AM - 10:40 AM
9:00 AM	Transforming Women Entrepreneurial Businesses for People and Planet in the Digital World Syed Aamir Alam Rizvi, Institute of Business Management Karachi Hasan Raza Dr., University of Karachi, Pakistan MCS 4 1st Floor, AMAN CED Building 9:00 AM - 10:40 AM
9:00 AM	Use of Mailbags by Fastfood Restaurants of Karachi: A Study Based on Theoretical Triangulation Muhammad Raghib Zafar, UoS & KASBIT Khurram Nasarullah Khan, MAJU & KASBIT Mahrukh Askari, BUKC & KASBIT Muhammad Faisal Sultan, KUBS & KASBIT MCC - 09 Ground Floor, AMAN CED Building 9:00 AM - 10:40 AM
9:00 AM	Women Entrepreneurs Transforming Business for People and Planet: A Case Study from Pakistan Aysha Khatoon MCS 4 1st Floor, AMAN CED Building 9:00 AM - 10:40 AM
10:55 AM	A Comparative Analysis of Zarea Limited and Barkat Frisian Agro Limited IPOs on the Pakistan Stock Exchange Zeeshan Ahmed Sheikh, IBA University Ahmed Ali Siddi, IBA Karachi FACULTY LOUNGE 1st Floor, AMAN CED Building 10:55 AM - 12:35 PM
10:55 AM	A Decision-Making Framework for Fintech Adoption Supporting ESG Goals: An Integrated AHP-TOPSIS Techniques Kehkashan Nizam, Iqra University - Karachi Main Campus MCS 3 Ground Floor, AMAN CED Building 10:55 AM - 12:35 PM
10:55 AM	A Pathway to Work Engagement: Examining the Interplay Between Work-Life Balance, Emotional Intelligence, and Perceived Organizational Support Among Working Mothers Saliha Anwar, Virtual University of Pakistan Uzma Hanif, Virtual University of Pakistan MCS 5 2nd Floor, AMAN CED Building 10:55 AM - 12:35 PM
10:55 AM	Analysis of subjectivity on sovereign credit ratings through machine learning Areeba Siddiqui, NED University Humayoon Jahanzeb, NED University Kashmala Sohail, NED University Maria Imran, NED University 10:55 AM - 12:35 PM
10:55 AM	Artificial Intelligence in External Recruitment: Significance, Implications, and Issues Muhammad Faisal Sultan, KUBS & KASBIT Nadeem A. Syed Dr., KASBIT Muhammad Raghib Zafar Dr. MCC 14 Ground Floor, AMAN CED Building 10:55 AM - 12:35 PM
10:55 AM	Assessing Ad Recall In Non-Skippable Pre-Roll YouTube Advertisements In Humorous And Educational Video Contexts Featuring A Neutral Ad Syeda Umyma Faiz, Institute of Business Administration, Karachi Omaama Khan, Institute of Business Administration, Karachi Emaan Ayaz, Institute of Business Administration, Karachi Ayesha Afzal, Institute of Business Administration, Karachi Momina Imran, Institute of Business Administration, Karachi MCC -13 Ground Floor, AMAN CED Building 10:55 AM - 12:35 PM
10:55 AM	Board Co-option and Excess Cash Holdings Aitzaz Ahsan Alias SARANG MCC 12 Ground Floor, AMAN CED Building 10:55 AM - 12:35 PM
10:55 AM	Building Commitment, Growing Green: The Role of HR Development and Green Workforce Initiatives in Reducing Turnover Intentions Naba F. Rafiq, Iqra University, Pakistan Reema Farooghi, Iqra University, Pakistan Minhaj Ikram, Iqra University, Pakistan MCS 4 1st Floor, AMAN CED Building 10:55 AM - 12:35 PM
10:55 AM	Buycott and Boycott: Digital Activism Through Facebook Community Farah Naz Baig, Institute of Business Administration, Karachi MCC -15 2nd Floor, AMAN CED Building 10:55 AM - 12:35 PM
10:55 AM	Candidate Perspectives on AI-Driven Hiring: Navigating Ethical Concerns Sonia Darshan, DHA Suffa University Imtiaz Arif, DHA Suffa University MCC 14 Ground Floor, AMAN CED Building 10:55 AM - 12:35 PM
10:55 AM	Climate risk insurance: Bibliometric review on present, past and future Haris Ur Rehman Horani, NED University of ENgineering & Technology Muhammad Amin, NED University of Engineering & Technology Farhan Ahmed, NED University of Engineering & Technology 10:55 AM - 12:35 PM
10:55 AM	Contextual Discussion and Stock Returns: A Cross-Sectional Analysis Namarta Kumari Bajaj, Sukkur IBA University Raja Shahzad Shaikh, Sukkur IBA University Muhammad Shaique, Sukkur IBA University MCC 10 Ground Floor, AMAN CED Building 10:55 AM - 12:35 PM
10:55 AM	Dynamic Account Receivable and Its Determinants: A Case of Pakistani Firms Maria Khoso, Sukkur Institute of Business Administration MCC 12 Ground Floor, AMAN CED Building 10:55 AM - 12:35 PM
10:55 AM	Empowering Responsible Adoption: Ethics and Sustainability in Action Chayma Houmami, University Cadi Ayyad MCS 3 Ground Floor, AMAN CED Building 10:55 AM - 12:35 PM
10:55 AM	Enhancing SME Sustainability through Knowledge Integration: A Dual-Method Analysis of Green Knowledge Sharing, Intellectual Capital, and Innovation Jan Muhammad Sohu Dr., Sukkur IBA University Sonia Najam Shaikh, Jiangsu University China Wajhat Baig, Sukkur IBA University MCS 4 1st Floor, AMAN CED Building 10:55 AM - 12:35 PM
10:55 AM	Ethical AI in Business: Leveraging Technology for People-Centered Transformation Hassan Arif Siddiqui, Department of Business Administration, Shaheed Benazir Bhutto University of Veterinary and Animal Science, Sakrand Javed Ahmed, Department of Business Administration, Shaheed Benazir Bhutto University, Nawabshah Zehra Abdul Ahad, Department of ORIC, Shaheed Benazir Bhutto University Shaheed Benazirabad MCC -15 2nd Floor, AMAN CED Building 10:55 AM - 12:35 PM
10:55 AM	Exploring the Effect of Emotional Brand Attachment on Brand Credibility, Consumer Satisfaction, and the Mediation Effect of Brand Credibility and Consumer Satisfaction on Consumer-Based Brand Equity Abdul Majid, AL-Hamd Islamic University Quetta MCC -13 Ground Floor, AMAN CED Building 10:55 AM - 12:35 PM
10:55 AM	From Automation to Collaboration: Understanding AI Chatbot Effectiveness in Customer Value Co-Creation Maheen Ather, Bahria University, Pakistan Hadiqa Riaz, Bahria University, Pakistan MCC -15 2nd Floor, AMAN CED Building 10:55 AM - 12:35 PM
10:55 AM	From Banking to Bytes: Investigating the relationship between Gen Z’s digital financial literacy and adoption of digital wallets in Pakistan Rehma Dawood Shaikh, Institute of Business Administration, Karachi Saqib Sharif, Institute of Business Administration, Karachi MCC 12 Ground Floor, AMAN CED Building 10:55 AM - 12:35 PM
10:55 AM	Gender Lens Investing and Sustainable Entrepreneurial Marketing: A New Paradigm for Women-Led Startups Mehwish Jaweed MCC -13 Ground Floor, AMAN CED Building 10:55 AM - 12:35 PM
10:55 AM	Impact of remote work on employee productivty Sejal Anand, Sukkur IBA MCS 5 2nd Floor, AMAN CED Building 10:55 AM - 12:35 PM
10:55 AM	Impact of Self-Construal on Ethically Minded Consumer Behavior in the Purchase of Apparel Fatima Shahid MCC -13 Ground Floor, AMAN CED Building 10:55 AM - 12:35 PM
10:55 AM	Impact of Social Support on Task Performance through the mediating role of Reward Responsiveness and Affective Commitment as moderator Fizza Rizvi Dr., Hailey College of Banking and Finance, University of the Punjab Muhammad Bilal Ahmad Dr., Hailey College of Banking and Finance, University of the Punjab MCS 5 2nd Floor, AMAN CED Building 10:55 AM - 12:35 PM
10:55 AM	Market Influence to use AI on the Operational Performance of Small-Scale Food Restaurants: A Quantitative Study Based upon Technology Acceptance Model (TAM) Muhammad Faisal Sultan, KUBS & KASBIT Shahid Khan, MAJU & KASBIT Muhammad Nawaz Tunio, University of Sufism and Mdern Sciences MCC -15 2nd Floor, AMAN CED Building 10:55 AM - 12:35 PM
10:55 AM	Monetary Policy and Renewable Energy Consumption in Pakistan: Is There an Asymmetric Relationship? Simran Jeswani, SZABIST University Larkana Mustansar Hayat, SZABIST University Karachi 10:55 AM - 12:35 PM
10:55 AM	Reimagining Management Curriculum: Integrating Sustainability and Artificial Intelligence to shape Future-Ready Professionals Dr. Maryam Ahmad, Virtual University MCC 14 Ground Floor, AMAN CED Building 10:55 AM - 12:35 PM
10:55 AM	Sustainable Environmental Performance in Pakistan’s Manufacturing Industry: The Strategic Role of Organizational Capabilities, Lean Practices, and Green Supply Chains Syed Imtiaz Ali, Iqra University, Pakistan MCS 4 1st Floor, AMAN CED Building 10:55 AM - 12:35 PM
10:55 AM	Teaching for a Living Planet: A Reflective Journey in Sustainability Education in Pakistan Masood Ahmed, Shaheed Zulifkar Ali Bhutto Institute of Science and Technology MCC 14 Ground Floor, AMAN CED Building 10:55 AM - 12:35 PM
10:55 AM	The Dual Challenge: Economic Development and Environmental Sustainability Sumaira Chamadia, Shaheed Zulifkar Ali Bhutto Institute of Science and Technology MCC 12 Ground Floor, AMAN CED Building 10:55 AM - 12:35 PM
10:55 AM	The Influx of Green Innovation and Green Investment in South Asia: Sustenance Efforts Impacting Environmental Protection Dr.Muhammad Asif Shamim, Iqra University Mohammad Omer, IoBM, Department of Supply Chain management MCC 10 Ground Floor, AMAN CED Building 10:55 AM - 12:35 PM
10:55 AM	Understanding Green Performance Management: A Counterpart to Green HRM Yawer Amin, Sukkur IBA University Gul Afhsan, Sukkur IBA University MCS 4 1st Floor, AMAN CED Building 10:55 AM - 12:35 PM
10:55 AM	When Pride Meets Fatigue: How Emotional Labor Contributes to Emotional Exhaustion in Employees Nazia Rafiq, Virtual University of Pakistan Abdus Sattar Abbasi, COMSATS University Islamabad Ambreen Sarwar, Virtual University of Pakistan MCS 5 2nd Floor, AMAN CED Building 10:55 AM - 12:35 PM

2025 - Transforming Business for People & Planet

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