Green entrepreneurship and innovation for climate resilience

Abstract/Description

This study explores the transformative role of green entrepreneurship and innovation in building climate resilience within vulnerable communities of Pakistan. Positioned at the intersection of environmental sustainability, economic empowerment, and social inclusion, green entrepreneurship is investigated through a qualitative lens by examining the lived experiences of 20 entrepreneurs from key sectors, including renewable energy, sustainable agriculture, eco-tourism, and waste management. Using semi-structured interviews and thematic analysis via NVivo software, the research identifies five core themes: motivation, innovation, barriers, resilience building, and support mechanisms. Findings reveal that these entrepreneurs are driven by strong ecological values and community-oriented goals, innovating through adaptive, frugal, and often indigenous knowledge-based approaches. Despite facing institutional, financial, and socio-cultural barriers, they significantly contribute to local resilience by promoting sustainable livelihoods, climate education, and community capacity-building. The study emphasizes the need for enabling ecosystems through policy reform, decentralized support, and inclusive financing to mainstream green entrepreneurship in climate adaptation strategies. This research advances the discourse on sustainability and resilience by highlighting grassroots innovation as a critical tool in addressing climate challenges in the Global South.

Keywords

Green Entrepreneurship, Climate Resilience, Eco-Innovation, Sustainable Practices, Community-Based Solutions

Track

Management

Session Number/Theme

Management - Session III

Session Chair

Dr. Kanza Sohail

Start Date/Time

14-6-2025 9:00 AM

End Date/Time

14-6-2025 10:40 AM

Location

MCS 4 1st Floor, AMAN CED Building

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Jun 14th, 9:00 AM Jun 14th, 10:40 AM

Green entrepreneurship and innovation for climate resilience

MCS 4 1st Floor, AMAN CED Building

This study explores the transformative role of green entrepreneurship and innovation in building climate resilience within vulnerable communities of Pakistan. Positioned at the intersection of environmental sustainability, economic empowerment, and social inclusion, green entrepreneurship is investigated through a qualitative lens by examining the lived experiences of 20 entrepreneurs from key sectors, including renewable energy, sustainable agriculture, eco-tourism, and waste management. Using semi-structured interviews and thematic analysis via NVivo software, the research identifies five core themes: motivation, innovation, barriers, resilience building, and support mechanisms. Findings reveal that these entrepreneurs are driven by strong ecological values and community-oriented goals, innovating through adaptive, frugal, and often indigenous knowledge-based approaches. Despite facing institutional, financial, and socio-cultural barriers, they significantly contribute to local resilience by promoting sustainable livelihoods, climate education, and community capacity-building. The study emphasizes the need for enabling ecosystems through policy reform, decentralized support, and inclusive financing to mainstream green entrepreneurship in climate adaptation strategies. This research advances the discourse on sustainability and resilience by highlighting grassroots innovation as a critical tool in addressing climate challenges in the Global South.