About the Conference

Innovation and Disruption: Business Success Through AI

The conference theme for this year is Innovation and Disruption: Business Success Through AI. In today's fast-paced business landscape, innovation and disruption have become synonymous with success. As industries continue to evolve, organizations must adapt and leverage cutting-edge technologies to stay ahead of the curve. At the SBS International Conference 2024, we delve into one of the most transformative forces driving business growth: Artificial Intelligence (AI). Given the increasing importance of technology, the 03rd IBA-SBSIC 2024 aims to provide a platform to discuss the opportunities and challenges AI presents to businesses. The 03rd IBA-SBSIC 2024 invites contributions from scholars working in this area to the following four tracks: Management, Marketing, Finance, Accounting, and Law. The conference, with an intended focus on AI, offers an opportunity for scholars with diverse backgrounds and interests to present their work that explores and investigates issues in each of the four tracks. For more information related to the conference, please visit https://sbsconference.iba.edu.pk/