An empirical study of Entrepreneurial Intentions of the university students: The Moderating Effect of Entrepreneurial Education
Abstract/Description
Purpose: This research aims to examine the entrepreneurial intentions of university students in Pakistan, applying the Theory of Planned Behavior (TPB) and specifically investigating the moderating effect of entrepreneurial education on these intentions.
Study design/methodology/approach: A survey method was employed to collect data from university students in Pakistan. The collected data was analyzed using SMART PLS and SPSS to assess the direct and moderating effects of TPB constructs and entrepreneurial education on entrepreneurial intentions.
Findings: The study revealed that attitudes toward behavior and subjective norms significantly predict entrepreneurial intentions among university students across both public and private institutions, aligning with the TPB. Moreover, entrepreneurial education moderates the relationship between perceived behavioral control and entrepreneurial intentions, particularly within the context of public sector universities.
Originality/value: This research contributes to the entrepreneurship literature by providing nuanced insights into the role of entrepreneurial education as a moderator within the TPB framework in a developing economy context, specifically Pakistan.
Research limitations/implications: The study's findings are based on cross-sectional survey data, limiting the ability to establish causality. Future research could explore these relationships longitudinally.
Practical implications: For policymakers and educators in Pakistan, the findings underscore the importance of designing entrepreneurial education programs that not only impart knowledge but also bolster students' perceived ability to control entrepreneurial outcomes.
Social implications: By identifying factors influencing entrepreneurial intentions among university students, this research offers insights that can inform strategies to foster a more entrepreneurial mindset within the youth population of Pakistan. This, in turn, could contribute to economic growth, innovation, and job creation within the country.
Keywords
Entrepreneurial Intentions, Theory of Planned Behavior, Entrepreneurial Education, comparative study
Track
Management
Session Number/Theme
Management - Session III
Session Chair
Dr. Kanza Sohail
Start Date/Time
14-6-2025 9:00 AM
End Date/Time
14-6-2025 10:40 AM
Location
MCS 4 1st Floor, AMAN CED Building
Recommended Citation
Ali, M., Raza, S., & Sharif, S. (2025). An empirical study of Entrepreneurial Intentions of the university students: The Moderating Effect of Entrepreneurial Education. IBA SBS 4th International Conference 2025. Retrieved from https://ir.iba.edu.pk/sbsic/2025/program/53
COinS
An empirical study of Entrepreneurial Intentions of the university students: The Moderating Effect of Entrepreneurial Education
MCS 4 1st Floor, AMAN CED Building
Purpose: This research aims to examine the entrepreneurial intentions of university students in Pakistan, applying the Theory of Planned Behavior (TPB) and specifically investigating the moderating effect of entrepreneurial education on these intentions.
Study design/methodology/approach: A survey method was employed to collect data from university students in Pakistan. The collected data was analyzed using SMART PLS and SPSS to assess the direct and moderating effects of TPB constructs and entrepreneurial education on entrepreneurial intentions.
Findings: The study revealed that attitudes toward behavior and subjective norms significantly predict entrepreneurial intentions among university students across both public and private institutions, aligning with the TPB. Moreover, entrepreneurial education moderates the relationship between perceived behavioral control and entrepreneurial intentions, particularly within the context of public sector universities.
Originality/value: This research contributes to the entrepreneurship literature by providing nuanced insights into the role of entrepreneurial education as a moderator within the TPB framework in a developing economy context, specifically Pakistan.
Research limitations/implications: The study's findings are based on cross-sectional survey data, limiting the ability to establish causality. Future research could explore these relationships longitudinally.
Practical implications: For policymakers and educators in Pakistan, the findings underscore the importance of designing entrepreneurial education programs that not only impart knowledge but also bolster students' perceived ability to control entrepreneurial outcomes.
Social implications: By identifying factors influencing entrepreneurial intentions among university students, this research offers insights that can inform strategies to foster a more entrepreneurial mindset within the youth population of Pakistan. This, in turn, could contribute to economic growth, innovation, and job creation within the country.
