Impact of remote work on employee productivty
Abstract/Description
Because of COVID-19, most organizations are depending on remote work now. Currently, this type of technology is used as a lasting solution by many industries instead of as a quick answer. This work examines how remote working influences employees’ productivity, mainly by reviewing how technology and at-home/work balance matter in the field of digital marketing in Pakistan. To do this kind of research, researchers rely on numbers and use a deductive method guided by positivism. Slipstream Culture asked 130 people such as students, teachers, HR officials and staff working remotely from their organization or companies to complete the surveys. Because the study was still a pilot and involved people from different fields, we kept the findings since Cronbach’s Alpha was less than what is normally required.
Employees were found to be more productive at home owing to their access to new tools and having a better work-life balance. As well as helping to resolve conflicts, tech support simplified tasks and soothed concerns about computers, while enhancing the work-life balance raised worker productivity and encouraged happiness on the job. The study allows leaders, HR teams and policymakers to improve the performance of tasks performed from home.
Keywords
Working Remotely, Boosting Productivity at Work, Technology, Good Health, Digital Marketing, Pakistan
Track
Management
Session Number/Theme
Management - Session III
Session Chair
Dr. Farooq Mughal
Start Date/Time
14-6-2025 10:55 AM
End Date/Time
14-6-2025 12:35 PM
Location
MCS 5 2nd Floor, AMAN CED Building
Recommended Citation
Anand, S. (2025). Impact of remote work on employee productivty. IBA SBS 4th International Conference 2025. Retrieved from https://ir.iba.edu.pk/sbsic/2025/program/57
COinS
Impact of remote work on employee productivty
MCS 5 2nd Floor, AMAN CED Building
Because of COVID-19, most organizations are depending on remote work now. Currently, this type of technology is used as a lasting solution by many industries instead of as a quick answer. This work examines how remote working influences employees’ productivity, mainly by reviewing how technology and at-home/work balance matter in the field of digital marketing in Pakistan. To do this kind of research, researchers rely on numbers and use a deductive method guided by positivism. Slipstream Culture asked 130 people such as students, teachers, HR officials and staff working remotely from their organization or companies to complete the surveys. Because the study was still a pilot and involved people from different fields, we kept the findings since Cronbach’s Alpha was less than what is normally required.
Employees were found to be more productive at home owing to their access to new tools and having a better work-life balance. As well as helping to resolve conflicts, tech support simplified tasks and soothed concerns about computers, while enhancing the work-life balance raised worker productivity and encouraged happiness on the job. The study allows leaders, HR teams and policymakers to improve the performance of tasks performed from home.
