Transforming Women Entrepreneurial Businesses for People and Planet in the Digital World

Abstract/Description

Objective

This study explores how women entrepreneurs adapt to and understand the ever-evolving technological, digital environment and sustainable economy.

Methodology

The research employs Heidegger's hermeneutic phenomenology, using semi-structured interviews for data gathering. Thematic analysis was used to uncover themes, and NVivo 14 was utilized for data analysis.

Findings

The study's results reveal that the dynamics of entrepreneurship have changed, requiring the development of digital, technological, and sustainability-related skills. This work argues that the contemporary expanding embeddedness of the service sector in digitalization is opening new vistas of success for potential women entrepreneurs. Silent and swift transformation of the entrepreneurial landscape in the form of digitalization of diverse dimensions of business offers entrepreneurial opportunities to women. This research views the inclusion of women entrepreneurs in terms of the promotion of the SDGs of advancing quality education and reducing inequalities, particularly within the country. This inclusion may partially but significantly contribute to enhancing the prospects of overcoming the continuing threat of ecological calamities.

Theoretical contribution

Liberal feminist theory demands equal liberty for women. This study supports Carol Gilligan's work related to liberal feminism that women have equal liberty to do work like a man, and by establishing that women's essential caring behavior aligns with sustainable development goals.

Practical contribution

The findings provide a substantial understanding of the intricate interplay between gender, digitalization, technology, and sustainability in entrepreneurship. It has practical relevance for lawmakers, business support organizations, educators, training institutes, and ambitious female entrepreneurs.

Keywords

Digitalization, Digital Transformation, Entrepreneurship, Sustainability, Sustainable Economy, Skills, SDGs, Service sector, Technological revolution, Women Entrepreneurship

Track

Management

Session Number/Theme

Management - Session III

Session Chair

Dr. Kanza Sohail

Start Date/Time

14-6-2025 9:00 AM

End Date/Time

14-6-2025 10:40 AM

Location

MCS 4 1st Floor, AMAN CED Building

Comments

wish to present a paper in conference

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Jun 14th, 9:00 AM Jun 14th, 10:40 AM

Transforming Women Entrepreneurial Businesses for People and Planet in the Digital World

MCS 4 1st Floor, AMAN CED Building

Objective

This study explores how women entrepreneurs adapt to and understand the ever-evolving technological, digital environment and sustainable economy.

Methodology

The research employs Heidegger's hermeneutic phenomenology, using semi-structured interviews for data gathering. Thematic analysis was used to uncover themes, and NVivo 14 was utilized for data analysis.

Findings

The study's results reveal that the dynamics of entrepreneurship have changed, requiring the development of digital, technological, and sustainability-related skills. This work argues that the contemporary expanding embeddedness of the service sector in digitalization is opening new vistas of success for potential women entrepreneurs. Silent and swift transformation of the entrepreneurial landscape in the form of digitalization of diverse dimensions of business offers entrepreneurial opportunities to women. This research views the inclusion of women entrepreneurs in terms of the promotion of the SDGs of advancing quality education and reducing inequalities, particularly within the country. This inclusion may partially but significantly contribute to enhancing the prospects of overcoming the continuing threat of ecological calamities.

Theoretical contribution

Liberal feminist theory demands equal liberty for women. This study supports Carol Gilligan's work related to liberal feminism that women have equal liberty to do work like a man, and by establishing that women's essential caring behavior aligns with sustainable development goals.

Practical contribution

The findings provide a substantial understanding of the intricate interplay between gender, digitalization, technology, and sustainability in entrepreneurship. It has practical relevance for lawmakers, business support organizations, educators, training institutes, and ambitious female entrepreneurs.