Degree
Master of Business Administration
Faculty / School
School of Business Studies (SBS)
Advisor
Dr. Adnan Ahmed, Scholar in Residence, Department of Marketing
Project Coordinator (External)
Nimrah Zubairy, Nimrah Zubairy, Digital Marketing Lead, ImtiazPvtLtd
Client
Imtiaz Pvt. Ltd
Committee Member 1
Project Reviewer, Rais ur Rehman, Visiting Faculty, Department of Marketing Institute of Business Administration (IBA), Karachi
Project Type
MBA Research Project
Keywords
Private Label, Growth Strategy, Consumer Perception, Brand Architecture, Retail Strategy
Abstract / Summary
This project focuses on developing a sustainable growth strategy for the private label portfolio of Imtiaz Private Label Growth Strategy within the evolving retail environment of Pakistan. The study aims to evaluate how Imtiaz can strengthen its private label business while maintaining long-term brand equity, operational efficiency, and customer trust in an increasingly competitive and price-sensitive market.
The project's ultimate goal is to offer practical suggestions that will assist Imtiaz in making the shift from opportunistic, short-term product releases to a more sustainable and strategic private label strategy. In Pakistan's quickly changing retail sector, the results are anticipated to boost long-term competitiveness, optimize product ranges, build brand equity, and increase consumer loyalty.
Recommended Citation
Abbas, M., Siddiqui, M., & Naveed, M. U. (2026). Growth Strategy of Imtiaz Private Label (Unpublished graduate research project). Institute of Business Administration (IBA), Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-mba/356
