MBA Project is an integral part of the MBA program conducted at IBA Karachi. It provides MBA students, the opportunity to learn by capitalizing Karachi’s ‘business-hub’ position. However, the project is not restricted to Karachi. A group of 4-6 final year students undertake a management consulting assignment in real life business environment related to managerial and organizational problems. It is where they apply the concepts studied in class.
MBA Project not only enables students to develop interviewing, report writing and presenting skills, but also provides an opportunity for them to enhance their managerial and leadership skills, besides their problem-solving, decision-making and project management skills.
MBA Research Projects from 2024
Building brand equity and product awareness: Addressing the challenges of Formite in the Pakistani market, Awwab Ahmed, Farwa Habib, Hassan Mohsin, and Nida Hameed Khan
Bank Alfalah: Feasibility, Acceptability, and Viability of Bank Alfalah (Alfa) Buynow-Pay-Later (BNPL) Facility, Syed Hamza Ahmed Bukhari, Sarmad Naeem, Aiman Kamran, and Saniya Shaukat
Premiumization of Lipton Tea in Pakistan Lipton Teas & Infusions (Ex: Unilever Tea Pakistan Limited), Syed Asad Ahmad Amin, Abdul Nafay Khan, Muhammad Salik, and Syed Abdul Rafay
How to Improve the Productivity of Out-Of-Home Channel Consumption, Irma Arif, Abdul Muneeb Abbasi, Muhammad Asim Arshad, and Sameen Sameen Ferzan
Snack Food Choices Among Children, Hareem Baig, Hassan Siddiqui, Samin Ahmed Khan, and Tooba Ahmed
Creating awareness/traction with the right target audience for Foodpanda for Business, Muhammad Hamza, Muhammad Nabeel Qureshi, Muhammad Fayz, and Syed Ali Mehdi Rizvi
Consumer study on Instant Noodles and Instant Ramen Noodles Lotte Kolson Pvt Ltd, Muzamil Hassan, Marium Nadeem, Anoshia Sajjad, and Ayesha Zia Begg
Optimizing Retail Mix of Khaadi Experience Stores, Muhammad Babar Jamal Khan, Juveria Shaikh, Ali Arshad, and Hammad Ather Mehmood
Regional expansion of Amps & Volts Pvt. (Ltd): (AVPL) to Middle Eastern Region, Salman Khan, Rao Saim Zafar, Syed Saad Hassan, and Muhammad Owais Akbar
A Case Study of the Effectiveness and Challenges of Internal Mobility at Foodpanda Pakistan, Uzair Hasan Khan, Navid Godil, Ammar Akhter uz zaman, and Syed Abdullah Idrees
Project Top Gun-English Biscuit Manufacturers, Muhammad Hamza Munaf, Tooba Hassan, Abeer Ajaz, and Zaine Nayab
The factors that influence the perception of customers in the consumption of Olper's Flavored Milk, Muhammad Hassaan Bin Nasir, Muhammad Talal Salahuddin, Yamna Malik, and Areeba Rao
Exploring the landscape of Dark Stores in Pakistan, Eesha Nauman, Moeez Akhtar, Muhammad Jawad Khan, and Nisha Ilyas
Sindh People’s Housing Foundation, Muhammad Ahsan Naveed, Yougheeta Kumari, Aveen Ahmed Siddiqui, and Syed Muhammad Mustafa Naqvi
Navigating Gray market challenges and driving growth for HPH International, Syed Hamza Safeer, Ghusharib Ahmed, Ali Bin Masood, and Syed Ghulam Mohammad
Krone’s Current Market Position and Growth Strategy, Kashan Siddiqui, Rimsha Ehtisham, Syed Nohad Ahsan, and Wajeeha Agha
Diabetes Awareness Campaign of Pharmatec Pakistan, Ehsn Ahmed Suri, Muhammad Abdullah Nasir, Muhammad Ameer Hamza, and Umm E Laila Abbas
Playmaker: Evaluating the financial viability and commercial potential for an AI-Powered Marketing App build for SMEs, Syed Shahryar Tariq, Omer Mohsin Khan, Ahmed Shahab, and Muhammad Hassaan
MBA Research Projects from 2023
Role of Wellness Programs on Turnover Intention: the moderating role of organizational job related and leadership factors, Palwasha Agha, Syed Fahim Hussain, and Syed Ziad Mahmood
Fazlee Sons Pvt Ltd (Printing and Packaging Company), Mustafa Ahmed, Muhammad Shayan, Zeeshan Ali, and Shoaib Raza
Analysis of retail strategy and brand equity of SME Apparel Brand “Senorita”, Mohammed Uzair Ashfaq, Mohammad Saad Qazi, Sarfaraz Shahbuddin Vadsariya, and Sheikh Ali Rizwan
Olper's Cheese - Product Launch Analysis, Nujia Ashraf, Wardah Nadeem, Javeria Haseeb, and Qazi Muhammad Shoaib
Examination of the roles of Leadership Styles on Diversity and Inclusion, Zainab Ayub, Shayan Zahid, Ahsan Jamil Ahmed, and Sami Ur Rehman
Tapal Iced Tea Launch, Taleah Irfan Aziz, Anum Arshad, Mohammad Saud Ahmed, and Ehsn Ahmed Suri
Antecedents and Outcomes of Workplace Friendships, Syed Hammad Balkhi, Amna Syed Amir, Mohammad Abdullah, and Maheen Adib Rehman
Understanding Dipitt’s perception and its journey to purchase decision of consumer, Tatheer Fatima, Mohammad Saad, Muhammad Salman, Mashad Khurshid, and Qambar Rizvi
Driver and barriers to Supply Chain collaboration across Jaffer Group, Darwin Gill, Jonathan Gomez, Masooma Sajid, and Muhammad Ahmed Jamal
Oraan's Study Now Pay Later (SNPL) - Catalyzing a Paradigm Shift in Educational Financing, Farhangesh Gul, Muniba Saeed, and Shaz Shahid
Impact of age, education, and gender on risk attitudes, Aina Haroon, Amna Ali, and Muhammad Usman
Daraz - Customer Retention Strategy, Saad Bin Hasnain, Mahad Saleem Qayyum, Muhammad Yahya Sameen, Danish Abdul Razzaq, and Taha Ansari
Telehealth clinics - effectiveness and general perception in Pakistan, Ali Hassaan, Iqra Arshad, and Fareeha Abbas
Usage and Attitude Study of Fragrance Industry, Iqra Ilyas, Talha Yousuf, Syeda Hafsa Faheem, and Haseeb Mushtaq
Consumer perceptions regarding Electronic Money Institutions (EMIs) as Distinctive Fintech Platforms, Yusra Khalid, Palwisha Gul, Asad Ullah Khan, and Asad Ali
Identification and monitoring of major external cost drivers impacting KE’s Procurement Value Chain, Abdul Waheed Khan, Mohammad Ali, Muhammad Sharukh, and Muhammad Ovais
Research on Private Universities in Pakistan’s Market, Yasir Khan, Hammad Zafar, Wajeeha Ahsan Malik, and Sidra Sohail
Post Covid-19 Marketing Strategy for Dettol Liquid Hand Wash, Sabir Khawaja, Tehreem Siraj, Yumna Mobin Ahmed, and Zainab Masood
MENTOR.AI | Product Design & Development, Ramiz Masroor, Syed Muhammad Bahazad, Malik Muhammad Hassaan, and Muhammad Ahmer Khan
Analysis of the factors influencing customer behavioral intention towards SaaS, Rafiq Rayani, Anosh Sohaira, and Jaazba Azaz
Exploring Shopper Perceptions towards Online Pharmacy Purchase, Usama Shahid, Sana Ahmed Alvi, Hadia Munir, and Muzammil Shafiq
Expanding Daraz's Affiliate Network, Ramsha Shaikh, Taimour Bin Shaheen, Saad Rafi, and Alia Eva
A case of new market entry: gauging the attractiveness of premium beauty brands in Pakistan, Hamza Salman Siddiqui, Muhammad Usama Makani, Jawwad Khalid, and Sheraz Sabir
Attitudes of parents towards learning toys in Pakistan, Sundeep -, Areeba Mohsen, Taha Usman Sani, and Syed Fahad Zafar
Marketing strategy Jaffer Business Systems (JBS) exports unit, Ehsaan Tanoli, Bisma Amin, Hiba Badar, and Naufil Dar
MBA Research Projects from 2022
Optimization of Supply Chain through demand/sales forecasting for Steel Pipe Manufacturing in Pakistan, Rimsha Afzal, Maryam Siddiqui, Zaid Bin Khalid, Quratulain Hafeez, Muhammad Hammad Sadiq, and Usama Shahood Ahmed
What measures, if not taken in the q-commerce industry, will result in the ceasing of operations – a case-study of munchies pakistan, an initiative by Unilever and venturedive, Abdul Ahad, Asad Ullah Hashmi, Muhammad Haris Memon, Sharoz Sadiq, and Syed Farzan Ahmed
Exploration of factors impacting the adaptation to eB2B Marketplaces by grocery retailers in Pakistan –a project on Retailo, one of the fastest growing eB2B Marketplace in Pakistan, Huraina Asif Akhai, Muhammad Saud Shakeel, Naureen Amir Ali, Hamna Usman, Faizan Rafiq, and Noorulain Fatima
Strategizing and innovating the outreach of an Ed-Tech Startup – Parhako, Isra Imtiaz Ali, Abeera Tariq, Amna Ziauddin, Mahnoor Atif, Ume Sauda Ghanyani, and Yusra Sibtain
Customer preference and satisfaction level towards their expectation with special reference to MG Pakistan, Mohammad Ahsan Arshad, Jahangir Khan, Arslan Atta, Maliha Nasir, and Sonia Aamir
Cherry blossom: insights into shoe polish consumption in Pakistan, Muhammad Azhar, Muhammad Ghayas Uddin, Muhammad Rafey Khan, Muhammad Siraj Ur Rehman, Munira Ahmed, and Saroosh Zahid
CarFirst– Brand Audit, Danial Ali Baig, Osama Akhter Khan, Syed Akif Ali, Syeda Amna Jamil, and Umer Rizwan Akhter
Valeem marketplace launch strategy, Arishma Imtiaz, Maryam Akhlaq, Maryam Fatima, Muhammad Omer Sheikh, Sarmad Bin Wasim, and Shah Asad Alam
Devise a strategy for lifebuoy to overcome the threat of new entrants without losing the market share, Ifrahim Ahmed Khan, Muhammad Talha Zafar, Najmus Sahar, Rabesh war, Salah Zakai, and Sameer Nadeem
Supply Chain Segmentation for Unilever Pakistan Limited, Qasim Khan, Syed Salman Haider Naqvi, Hurain Shaikh, and Abdullah Saeed Uddin Khan
Understanding food solutions market and how to win it, Abiha Mujahid, Maria Nazim, Muhammad Saud Siddiqi, and Syed Talha Uddin Hyder
Mortgage refinancing - Scope and potential within Pakistan, Moiz Najmuddin, Arsalan Raza, Abbas Raza Naqvi, and Farid Ahmed
Lifebuoy virtual perfect store, Muhammad Arsalan Rasheed, Muhammad Fawwad Obaida, Muneeba Hamid, Rimsha Ramzan, Saif Ahmed Khan, and Tayyaba Jaffar
Business analysis & strategy focusing on opportunities and areas of improvement, Khan Akhter Rumman, Khwaja Nabeel Ahmed, Mohammad Ashhaad Waheed, Saif Ur Rehman, and Taha Muhammad Farooqui
Business analysis & strategy focusing on opportunities and areas of improvement, Khan Akhter Rumman, Khwaja Nabeel Ahmed, Mohammad Ashhaad Waheed, Saif Ur Rehman, and Taha Muhammad Farooqui
Daraz pk Digital Onboarding - A deep dive project, Zehra Saad, Iraj Ilyas, Mehak Zehra, Areeba Agha, Shaheryar Baber, and Yousaf Hassan
Hyundai Nishat Motors – New Product Launch, Hamza Shafiq, Hamza Zaidi, Syed Fariz Ahmed, Hiba Arshad, Omer Tariq, and Zain Wahab
Valeem - expansion into international market, Enza Siddiqui, Maleeha Tariq, Mirza Jawwad Ul Hassan, Momal Naveed, Nudrat Fatima, and Umme Shiza Siddiqui
MBA Research Projects from 2021
Business case of e-commerce pharmacy and allied services portal for Pakistan, Sarah Ahmad, Rahema Ashraf, Nimra Shahzad Ansari, and Nimrah Zubairy
Feasibility for selecting road transportation mode from Pakistan to Turkey, Ambreen Ahmed, Asad Ali Iqbal, Farah Naz, Malik Mehr Khan, Mobin Ahmed Idrees, and Sarim Alam Rizvi
Business case of a b2b e-commerce portal for Pakistan, Ahmed Ali, Ali Kamal, Javeria Arshad, Mehak Khalid, and Mian Muhammad Arsalan Saeed
Black n white - designing a digital marketing strategy, Fatima Mohsin Ali, Nazeem Baig, Syed Ali Roshaan Raza, and Tehreem Anwar
Ensuring supply chain resilience at engro fertilizers using scram 2.0, Syed Usman Ali, Sana Majeed, Muhammad Farhan Jawaid, Hussain Marvi, and Syed Armash Ali
Warehouse optimization: a case of ismail industries, Areeba Asad, Ghazi Taimoor Ahmed, Hajra Nawaz, Hareem Ahmed, Maira Khan, and Nauman Javaid
Designing of a contemporary undergrad program in entrepreneurship: a multiple case design, Affan Asif, Angela Shah, Maha Siddiqui, Muhammad Ali Khan, and Neha Ekhlaque
Feasibility study for breakfast cereal launch, Hafsa Asif, Insiya M. Tejani, Rabia Zaman, Sumaira Sindhu, and Umair Ahmed
Acceptability research & feasibility by comparison of light steel framing technology for low-cost housing to mid-rise structures, Bilal Hanif, Maaz Azam, Sanaullah Ramay, Shaikh Rabiuddin, and Umer Khan
Go to market strategy – after market sales of front suspension assembly and front and rear shock absorbers of motorcycles, Farah Idrees, Haneefa Soomro, Mohammad Bilal, Mubashir Zuka, Tabinda Kazmi, and Talha Javed
EBM - market research, Danyal Imran, Nidal Imran, Sameen Beg, Syed Mustafa Hasan, and Zia Ahmed
Gap analysis of beef meat industry in Pakistan with special reference to Chinese standards for meat slaughtering and processing, Ahsan Iqbal, Daniyal Mustafa, Omer Khan, Saad Nazir, and Minhaj Uddin
ISO – 9001 implementation in a training firm, Aamer Ishfaque, Ahadullah Khawaja, Misba Azim, Muhammad Bilal Athar, Som Dev, and Tooba Ahmed
Analysis of customer feedback to determine key factors affecting customer satisfaction for foodpanda, Asghar Hussain Jaffery, Gulraiz Haider, Maisam Raza, Syed Shiraz Sabri, Tauseef Ahmed, and Waqas Javed
Penetrating the millennial and gen z market segment, Amna Kashif, Dania Tabassum, Gauhar Mushtaq, Muhammad Mahmood Ali Siddiqui, Muhammad Taha Mushtaq, and Samreen Janjua
The transition of in-house it systems into standard erp: feasibility and limitations, Ahmer Dad Khan, Ahmer Khan, Mariam Naseem, Saad Sohail, S. M. Belal Qadri, and S. M. Saad Ali
Arresting the decline in salt sales, Junaid Ullah Khan, Muhammad Shahbaz Khan, Saba Ashfaq, and Syed Muhammad Taqi Rizvi
Inventory management practices and their optimization at Agriauto Industries Limited - Ail, Manoj Kumar, Mohammad Zuhair Hussain Khan, Qaiser Asif, and Samir Mahmood
Feasibility of foreign CMT operations International textiles limited, Manoj Kumar, Muhammad Arham Iqbal Siddiqui, Sher Ali Hijazi, Umar Farooqui, and Valeed Kidwai
Acheving organizational efficiencies, Ahmed Hassaan Latki, Hijab Fatima, M. Humayun Shahid, Zain Ali Khan, and Zeeshan A. Choudary
Philips in the Pakistani air fryer market, Amna Ahmad Malik, Anusha Ahmad, Areesha Arif, Javeria Nadeem, and Khizra Khan
HR structure & design at Pakitex boards (Pvt.) Ltd., Fahad Aziz Malik, Faizan Rahmatullah, and Hareem Zoya Warsi
Market research and potential of after sales for Atlas Honda, Farhan Naseem, Hamza Ashfaq Ibrahim, Hassaan Ayub, Muhammad Mubeen Ul Haq, and Rayyan Arif Ahmed
Developing competency framework for retail team at Khaadi, Daniyal Naveed and Muhammad Zohaib Amir
Developing competency framework for retail team at Khaadi, Daniyal Naveed, Muhammad Zohaib Amir, Murk Najam Hussain, Nooria Khan, and Soha Ghayas
A predictive analytics approach for demand forecasting in the textile industry of Pakistan, Ahmed Abdur Rahman, Ali Abdullah Khan, and Shoaib Hassan Memon
B2B marketing strategy for Systems Limited, Kasim Rauf, M. Umair Qureshi, Sohail Shahid, M. Ali Dojky, and Ibrahim Javed Memon
Market and business strategy of methanol in Pakistan, Hassan Saifuddin Saifuddin, S M Abbas Jafri, M Jawwad Admani, Rafia Adeel, and Idrees Aun Ali
Feasibility study of KIA genuine motor oil launch, Faiq Saleem, Mashhood Ahmad, Shaeerah Bint e Sohail, Syeda Falak Zehra, and Zoha Kamal
Applying singapore airline’s human resource management strategy for service excellence at Pakistan International Airline, Abdul Basit Sami Shaikh, Fahad Habib, Muhammad Zulfiqar Hadi, and Osama Ahmed
Design of framework for assessing target market and retail positioning of new product launch – lighting, Arslan Iqbal Siddiqui, Sameer Ali, Zain Aslam, and Zohaib Rizvi
Reckitt Pakistan DTC model landscape and execution strategy, Ayesha Tahir, Muhammad Ahmed Tughlaq Khan, Rumaisa Khan, Syed Aijaz Rasool, Syed Ali Saboor Zaidi, and Syed Asad Zaffar
Revolutionizing the corporate philanthropy of pakistan through digital transformation, Adnan ul Haq, Ali Aakash Abid, Dawar Qureshi, Rida Ahmed Usmani, and Shaikh Farhaj Ahmed
Nutraceutical marketing strategy, Faique Zameer, Mohammad Adeel Farooqui, Mohammad Aniq Asif, Muhammad Siraj, and Murad Nadeem
Analysis of customized products order cycle to achieve on time in full (OTIF) for textile firm in Pakistan, Hasan Zia, Muhammad Asif Nayani, Syed Yasir Hussain, Syed Danish Mushtaq, and Talha Tariq Khan
MBA Research Projects from 2020
Price perception of careem in relation to competitor and corrective action, Eesha Abbasi, Fahad Javed Siddiqui, Farah Nasir, Haya Baig, Neha Tariq, and Sohaib Waseem
National Foods Limited shopper's study, Zarrish Afreen, Syed Bilal Sabzwari, Bilal Ali, Ayesha Imran, Nabiha Anwar, and Fatima Ali
Exploring consumption patterns and ethnic preferences of overseas Indians with respect to masalas & recipe mixes, Ali Ahmed, Maneezeh Sami Shaikh, Sarah Feroz Aziz, Sidra Shehzeen, and Yusra Syed
Revamp of Toyota genuine accessories business in Pakistan, Aazim Akhtar, Muneeb Siddiqui, Sana Minaz Jamal, Shaan Haider Shirazi, Syed Shayan Kazmi, and Syed Umair Karim
