MBA Project is an integral part of the MBA program conducted at IBA Karachi. It provides MBA students, the opportunity to learn by capitalizing Karachi’s ‘business-hub’ position. However, the project is not restricted to Karachi. A group of 4-6 final year students undertake a management consulting assignment in real life business environment related to managerial and organizational problems. It is where they apply the concepts studied in class.
MBA Project not only enables students to develop interviewing, report writing and presenting skills, but also provides an opportunity for them to enhance their managerial and leadership skills, besides their problem-solving, decision-making and project management skills.
MBA Research Projects from 2026
Growth Strategy of Imtiaz Private Label, Marium Abbas, Mahnoor Siddiqui, and Muhammad Uzair Naveed
Growth Strategy for Dunkin Pakistan via Own Digital Platforms, Muneeb Ahmed, Mohammad Jari Ali, and Ahfaz Ur Rehman
Lean Adaptive Data Optimization, Nisar Ahmed, Faiz Aziz Malik, Malik Fahad Zafar, and Tahir Yousuf Chakera
Sustainability as a Strategic Driver of Competitive Advantage & Its Implications on Pakistan, Muhammad Bilal Amin, Shaheryar Ali, and Ajiad Subzwari
Comprehensive valuation, forecasting & sensitivity framework for Atlas Honda Limited, Shayan Arif, Ashar Ali Khan, Ijlal Azmat, and Muhammad Abdullah Bhatti
Assessing the Category Opportunity for Lipton Powdered Iced Tea in Pakistan, Marium Farrukh, Syed Muhammad Ali ul Haque, Muzzayyan Fatima, and Johar Raza
Purified Terephthalic Acid (PTA) Expansion Feasibility for Lotte Chemical Pakistan Limited, Mariam Jawed, Taimour Arshad, Barira Razzaq, and Naveed Ashfaq
Soorty Enterprises - Banana Peel Innovation in Denim Manufacturing, Fakiha Khalid and Saba Mohsin
Business Process Optimization in Procurement, Muhammad Uzair Khan, Amal Ather, Muhammad Hamza Khan, and Salman Ahmed
Market Assessment of NFL’s Plain spices category to identify growth drivers and opportunities, Nushrah Khan, Saba Khan, Shanzay Rizwan, and Muhammad Wajahat
Tariff Literacy and Customer Awareness Program, Rimsha Khan, Filza Aman, Syed Ali Hassam, and M. Najam Raza Khan
Affordable Premium: How Fronx can restore PSMC's Competitive Relevance, Muhammad Asim Nawaz Malik, Muhammad Aboo Rafay Siddiqui, and Hafsa Fareed
Strategy Execution & Operational Turn-around at Wah Brands! Through Supply Chain Optimization, Muhammad Muzammil Malkani, Muhammad Ibrahim, Fawad Khan, and Moiz Halai
Portfolio Optimization and Growth Strategy for Tapal Pakistan in Karachi, Maheen Moin, Syeda Hafsa Qadri, Hafsa Tariq, and Shayan e Zoya Zafar
Growth Strategy of Imtiaz Fashion Category (Buraaq, Sabihas, Khilkhariyan), Hamza Najeeb, Muhammad Ahmed Gul, Muzammil Ul Haq, and Wajih Zahid
Environmental Attribute Monetization Framework for Pakistan: A Strategic Assessment for Burj Clean Energy Modaraba, Abdul Rafay, Waqui Hassan, Faiz Ahmed Sultan, and Anosha Khurshid
AI-Assisted Demand Forecasting & Decision-Support Framework, Syed Muhammad Arif Raza, Maha Khan, Ubaid Ullah Khan, and Muhammad Ebad Farrukh
Promotions optimization framework for personal care business – Unilever Pakistan, Muhammad Rehan, Syeda Uroosa Fatima, Syed Sibte Murtaza, and Syed Abbas Raza
Managing Gen Z at Work: Developing Leadership and Engagement Practices to Strengthen Attraction, Engagement, and Retention, Tahira Sadiq, Tahreem Muhammad Taqi, Maha Muhammad Imran, and Mahnoor Shoaib
Financial Strategy for Supporting Premium Repositioning of Kanteen under Khaadi's Brand Ecosystem, Muhammad Umail Siddiqui, Abu Ali Nasr, Saiyed Sarim Hasan Rizvi, and Syed Arhum Ahmed
Diagnostics & Upgrading of PBC's Social Media Outreach, Mohammad Saud Tariq, Javeria Shakeel, Maryam Adnan, and Mohib Muhammad Ali
Managing Toyota’s hybrid brand image: Positioning Corolla Cross amid EV disruption in Pakistan, Muhammad Ali Tariq, Owais Ali, Taqdees Zahra, and Ushba Khan
MBA Research Projects from 2025
Lipton teas & infusions – LEAP strategy, Hamad Tariq Ashraf, Muhammad Armaan Shariq, Abdul Ahad, and Arsalan Mahmood
Tailored Financial Solutions for the Armed Forces: A Specialized Product Launch by JS Bank, Zareen Baloch, Hadia Hasan, Narjis Fatima, and Shahnawaz Mirjat
Strategic Analysis & Customer Acquisition Plan for Pandamart, Urooj Fatima, Ammarah Farooq, Alina Abbas, and Abdul Mannan
People Strategy for PwC Pakistan, Murtaza Mustafa Hussain, Mateen Ahmed, Syed Hassan Qazi, and Rafay Ali
Consumer perceptions and purchase decisions among women toward the Junaid Jamshed (J.) brand, Urusa Imam, Aamir Khan, Ramsha Khan, and Muhammad Zubair Afzal
Strategies for Supporting ICMA Members in Transitioning to Emerging Areas like Sustainability & Green Accounting (IFRS S1 and IFRS S2), Hamza Khan, Amna Naeem, Areeb Rafique, and Zunaira Ali
Structure of Gold Finance Products in the Financial Industry: Trends, Features, & Market Insights, Amin A. Merchant, Muhammad Umair Jalil, and Amna Rizwan Khan
Standardization of Job Descriptions and Key Performance Indicators at Junaid Jamshed (Pvt) Ltd, Ayesha Imam Murad, Aiman Abdul Ghaffar, Asad Bilal Bumbia, and Kur Aatul Aaine Koraishie
Strategic Revitalization of Ziauddin Hospital: Rebuilding Trust, Enhancing Experience, and Strengthening Market Position, Abdul Nabi, Ahsen Muhammad Adnan, Muhammad Shoaib, and Tafheem Ul Haq
Enhancing resilience for Tapal’s supply chain, Sami Uddin and Muhammad Wajahat Khan
The Corolla Cross: Future Strategy & Improvements, Abdul Moiz Usmani, Hibbah Muhammad Irfanullah, Maaz Ullah Siddiqui, and Muhammad Sabih Mashood
Dun & Bradstreet: Unlocking Advisory Opportunities Amidst Pakistan’s Privatization Efforts, Arsal Zahid, Aliza Batool, and Sheeza Sajjad Mazari
Dalda Banaspati Packaging Transformation from Tin to HDPE Jars, Muhammad Zeeshan, Mehdi Ali, Syed Zeeshan Arshad, and Saad Ahmed
MBA Research Projects from 2024
Building brand equity and product awareness: Addressing the challenges of Formite in the Pakistani market, Awwab Ahmed, Farwa Habib, Hassan Mohsin, and Nida Hameed Khan
Bank Alfalah: Feasibility, Acceptability, and Viability of Bank Alfalah (Alfa) Buynow-Pay-Later (BNPL) Facility, Syed Hamza Ahmed Bukhari, Sarmad Naeem, Aiman Kamran, and Saniya Shaukat
Optimizing Procurement Process: Addressing Inefficiencies and Gaps, Muhammad Ahmed, Faizan Iqbal, Saba Maria, and Aamir Khan
Premiumization of Lipton Tea in Pakistan Lipton Teas & Infusions (Ex: Unilever Tea Pakistan Limited), Syed Asad Ahmad Amin, Abdul Nafay Khan, Muhammad Salik, and Syed Abdul Rafay
Feasibility study of EV charging stations for PSO: market potential and business viability, Syed Taha Anwar, Sohaib Raza Syed, Hafiz Jawad Ahmed, and Farhan Saeed Khalili
How to Improve the Productivity of Out-Of-Home Channel Consumption, Irma Arif, Abdul Muneeb Abbasi, Muhammad Asim Arshad, and Sameen Sameen Ferzan
Daraz - Online Returns Process Optimization, Abdul Waheed Atif, Mujtaba Rizvi, Rukban Jamshedi, and Shams ur Rahman
Snack Food Choices Among Children, Hareem Baig, Hassan Siddiqui, Samin Ahmed Khan, and Tooba Ahmed
Establishing discounted retail stores network in Pakistan, Hammad Haider, Komal Zehra, Muhammad Ahsan Shaikh, and Owais Noor Khan
Creating awareness/traction with the right target audience for Foodpanda for Business, Muhammad Hamza, Muhammad Nabeel Qureshi, Muhammad Fayz, and Syed Ali Mehdi Rizvi
Consumer study on Instant Noodles and Instant Ramen Noodles Lotte Kolson Pvt Ltd, Muzamil Hassan, Marium Nadeem, Anoshia Sajjad, and Ayesha Zia Begg
Optimizing Retail Mix of Khaadi Experience Stores, Muhammad Babar Jamal Khan, Juveria Shaikh, Ali Arshad, and Hammad Ather Mehmood
Regional expansion of Amps & Volts Pvt. (Ltd): (AVPL) to Middle Eastern Region, Salman Khan, Rao Saim Zafar, Syed Saad Hassan, and Muhammad Owais Akbar
A Case Study of the Effectiveness and Challenges of Internal Mobility at Foodpanda Pakistan, Uzair Hasan Khan, Navid Godil, Ammar Akhter uz zaman, and Syed Abdullah Idrees
Project Top Gun-English Biscuit Manufacturers, Muhammad Hamza Munaf, Tooba Hassan, Abeer Ajaz, and Zaine Nayab
The factors that influence the perception of customers in the consumption of Olper's Flavored Milk, Muhammad Hassaan Bin Nasir, Muhammad Talal Salahuddin, Yamna Malik, and Areeba Rao
Exploring the landscape of Dark Stores in Pakistan, Eesha Nauman, Moeez Akhtar, Muhammad Jawad Khan, and Nisha Ilyas
Sindh People’s Housing Foundation, Muhammad Ahsan Naveed, Yougheeta Kumari, Aveen Ahmed Siddiqui, and Syed Muhammad Mustafa Naqvi
L’oreal Elvive: How to gain market share and increase tom in a highly competitive shampoo category of Pakistan, Syeda Mashaal Nehal and Ahmed Munir Naviwalla
Navigating Gray market challenges and driving growth for HPH International, Syed Hamza Safeer, Ghusharib Ahmed, Ali Bin Masood, and Syed Ghulam Mohammad
Krone’s Current Market Position and Growth Strategy, Kashan Siddiqui, Rimsha Ehtisham, Syed Nohad Ahsan, and Wajeeha Agha
Efficiency evaluation of the Inland Cargo Transportation Network – a drive for Greener Rail, Muhammad Adeel Aslam Siddiqui, Ali Hakam, Ali Shah Alnoor, and Ahmed Palekar
Diabetes Awareness Campaign of Pharmatec Pakistan, Ehsn Ahmed Suri, Muhammad Abdullah Nasir, Muhammad Ameer Hamza, and Umm E Laila Abbas
Playmaker: Evaluating the financial viability and commercial potential for an AI-Powered Marketing App build for SMEs, Syed Shahryar Tariq, Omer Mohsin Khan, Ahmed Shahab, and Muhammad Hassaan
MBA Research Projects from 2023
Role of Wellness Programs on Turnover Intention: the moderating role of organizational job related and leadership factors, Palwasha Agha, Syed Fahim Hussain, and Syed Ziad Mahmood
Fazlee Sons Pvt Ltd (Printing and Packaging Company), Mustafa Ahmed, Muhammad Shayan, Zeeshan Ali, and Shoaib Raza
Analysis of retail strategy and brand equity of SME Apparel Brand “Senorita”, Mohammed Uzair Ashfaq, Mohammad Saad Qazi, Sarfaraz Shahbuddin Vadsariya, and Sheikh Ali Rizwan
Olper's Cheese - Product Launch Analysis, Nujia Ashraf, Wardah Nadeem, Javeria Haseeb, and Qazi Muhammad Shoaib
Examination of the roles of Leadership Styles on Diversity and Inclusion, Zainab Ayub, Shayan Zahid, Ahsan Jamil Ahmed, and Sami Ur Rehman
Tapal Iced Tea Launch, Taleah Irfan Aziz, Anum Arshad, Mohammad Saud Ahmed, and Ehsn Ahmed Suri
Antecedents and Outcomes of Workplace Friendships, Syed Hammad Balkhi, Amna Syed Amir, Mohammad Abdullah, and Maheen Adib Rehman
Understanding Dipitt’s perception and its journey to purchase decision of consumer, Tatheer Fatima, Mohammad Saad, Muhammad Salman, Mashad Khurshid, and Qambar Rizvi
Driver and barriers to Supply Chain collaboration across Jaffer Group, Darwin Gill, Jonathan Gomez, Masooma Sajid, and Muhammad Ahmed Jamal
Oraan's Study Now Pay Later (SNPL) - Catalyzing a Paradigm Shift in Educational Financing, Farhangesh Gul, Muniba Saeed, and Shaz Shahid
Impact of age, education, and gender on risk attitudes, Aina Haroon, Amna Ali, and Muhammad Usman
Daraz - Customer Retention Strategy, Saad Bin Hasnain, Mahad Saleem Qayyum, Muhammad Yahya Sameen, Danish Abdul Razzaq, and Taha Ansari
Telehealth clinics - effectiveness and general perception in Pakistan, Ali Hassaan, Iqra Arshad, and Fareeha Abbas
Usage and Attitude Study of Fragrance Industry, Iqra Ilyas, Talha Yousuf, Syeda Hafsa Faheem, and Haseeb Mushtaq
Consumer perceptions regarding Electronic Money Institutions (EMIs) as Distinctive Fintech Platforms, Yusra Khalid, Palwisha Gul, Asad Ullah Khan, and Asad Ali
Identification and monitoring of major external cost drivers impacting KE’s Procurement Value Chain, Abdul Waheed Khan, Mohammad Ali, Muhammad Sharukh, and Muhammad Ovais
Research on Private Universities in Pakistan’s Market, Yasir Khan, Hammad Zafar, Wajeeha Ahsan Malik, and Sidra Sohail
Post Covid-19 Marketing Strategy for Dettol Liquid Hand Wash, Sabir Khawaja, Tehreem Siraj, Yumna Mobin Ahmed, and Zainab Masood
MENTOR.AI | Product Design & Development, Ramiz Masroor, Syed Muhammad Bahazad, Malik Muhammad Hassaan, and Muhammad Ahmer Khan
Analysis of the factors influencing customer behavioral intention towards SaaS, Rafiq Rayani, Anosh Sohaira, and Jaazba Azaz
Exploring Shopper Perceptions towards Online Pharmacy Purchase, Usama Shahid, Sana Ahmed Alvi, Hadia Munir, and Muzammil Shafiq
Expanding Daraz's Affiliate Network, Ramsha Shaikh, Taimour Bin Shaheen, Saad Rafi, and Alia Eva
A case of new market entry: gauging the attractiveness of premium beauty brands in Pakistan, Hamza Salman Siddiqui, Muhammad Usama Makani, Jawwad Khalid, and Sheraz Sabir
Attitudes of parents towards learning toys in Pakistan, Sundeep -, Areeba Mohsen, Taha Usman Sani, and Syed Fahad Zafar
Marketing strategy Jaffer Business Systems (JBS) exports unit, Ehsaan Tanoli, Bisma Amin, Hiba Badar, and Naufil Dar
MBA Research Projects from 2022
Optimization of Supply Chain through demand/sales forecasting for Steel Pipe Manufacturing in Pakistan, Rimsha Afzal, Maryam Siddiqui, Zaid Bin Khalid, Quratulain Hafeez, Muhammad Hammad Sadiq, and Usama Shahood Ahmed
What measures, if not taken in the q-commerce industry, will result in the ceasing of operations – a case-study of munchies pakistan, an initiative by Unilever and venturedive, Abdul Ahad, Asad Ullah Hashmi, Muhammad Haris Memon, Sharoz Sadiq, and Syed Farzan Ahmed
Exploration of factors impacting the adaptation to eB2B Marketplaces by grocery retailers in Pakistan –a project on Retailo, one of the fastest growing eB2B Marketplace in Pakistan, Huraina Asif Akhai, Muhammad Saud Shakeel, Naureen Amir Ali, Hamna Usman, Faizan Rafiq, and Noorulain Fatima
Customer preference and satisfaction level towards their expectation with special reference to MG Pakistan, Mohammad Ahsan Arshad, Jahangir Khan, Arslan Atta, Maliha Nasir, and Sonia Aamir
Cherry blossom: insights into shoe polish consumption in Pakistan, Muhammad Azhar, Muhammad Ghayas Uddin, Muhammad Rafey Khan, Muhammad Siraj Ur Rehman, Munira Ahmed, and Saroosh Zahid
CarFirst– Brand Audit, Danial Ali Baig, Osama Akhter Khan, Syed Akif Ali, Syeda Amna Jamil, and Umer Rizwan Akhter
Valeem marketplace launch strategy, Arishma Imtiaz, Maryam Akhlaq, Maryam Fatima, Muhammad Omer Sheikh, Sarmad Bin Wasim, and Shah Asad Alam
Devise a strategy for lifebuoy to overcome the threat of new entrants without losing the market share, Ifrahim Ahmed Khan, Muhammad Talha Zafar, Najmus Sahar, Rabesh war, Salah Zakai, and Sameer Nadeem
Supply Chain Segmentation for Unilever Pakistan Limited, Qasim Khan, Syed Salman Haider Naqvi, Hurain Shaikh, and Abdullah Saeed Uddin Khan
Understanding food solutions market and how to win it, Abiha Mujahid, Maria Nazim, Muhammad Saud Siddiqi, and Syed Talha Uddin Hyder
Mortgage refinancing - Scope and potential within Pakistan, Moiz Najmuddin, Arsalan Raza, Abbas Raza Naqvi, and Farid Ahmed
Lifebuoy virtual perfect store, Muhammad Arsalan Rasheed, Muhammad Fawwad Obaida, Muneeba Hamid, Rimsha Ramzan, Saif Ahmed Khan, and Tayyaba Jaffar
Business analysis & strategy focusing on opportunities and areas of improvement, Khan Akhter Rumman, Khwaja Nabeel Ahmed, Mohammad Ashhaad Waheed, Saif Ur Rehman, and Taha Muhammad Farooqui
Business analysis & strategy focusing on opportunities and areas of improvement, Khan Akhter Rumman, Khwaja Nabeel Ahmed, Mohammad Ashhaad Waheed, Saif Ur Rehman, and Taha Muhammad Farooqui
Daraz pk Digital Onboarding - A deep dive project, Zehra Saad, Iraj Ilyas, Mehak Zehra, Areeba Agha, Shaheryar Baber, and Yousaf Hassan
Hyundai Nishat Motors – New Product Launch, Hamza Shafiq, Hamza Zaidi, Syed Fariz Ahmed, Hiba Arshad, Omer Tariq, and Zain Wahab
