MBA Project is an integral part of the MBA program conducted at IBA Karachi. It provides MBA students, the opportunity to learn by capitalizing Karachi’s ‘business-hub’ position. However, the project is not restricted to Karachi. A group of 4-6 final year students undertake a management consulting assignment in real life business environment related to managerial and organizational problems. It is where they apply the concepts studied in class.

MBA Project not only enables students to develop interviewing, report writing and presenting skills, but also provides an opportunity for them to enhance their managerial and leadership skills, besides their problem-solving, decision-making and project management skills.

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Theses/Dissertations from 2022

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CarFirst– Brand Audit, Danial Ali Baig, Osama Akhter Khan, Syed Akif Ali, Syeda Amna Jamil, and Umer Rizwan Akhter

Theses/Dissertations from 2021

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HR structure & design at Pakitex boards (Pvt.) Ltd., Fahad Aziz Malik, Faizan Rahmatullah, and Hareem Zoya Warsi

Theses/Dissertations from 2020

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Price perception of careem in relation to competitor and corrective action, Eesha Abbasi, Fahad Javed Siddiqui, Farah Nasir, Haya Baig, Neha Tariq, and Sohaib Waseem

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National Foods Limited shopper's study, Zarrish Afreen, Syed Bilal Sabzwari, Bilal Ali, Ayesha Imran, Nabiha Anwar, and Fatima Ali

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Exploring consumption patterns and ethnic preferences of overseas Indians with respect to masalas & recipe mixes, Ali Ahmed, Maneezeh Sami Shaikh, Sarah Feroz Aziz, Sidra Shehzeen, and Yusra Syed

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Revamp of Toyota genuine accessories business in Pakistan, Aazim Akhtar, Muneeb Siddiqui, Sana Minaz Jamal, Shaan Haider Shirazi, Syed Shayan Kazmi, and Syed Umair Karim

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Oil-palm plantation and crude palm-oil extraction plant - feasibility study, Kashif Akhtar, Muhammad Nabeel Akhtar, Saad Javed Khan, Syed Fareed Ahmed Shah, Yaseen Jan Allahwala, and Zeeshan Jawed

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Market size estimation and consumer preferences of evaporated milk in Karachi, Aun Ali, M Mubashir A Piracha, Shehryar Humayun, Sultan Waleed Khan, and Uzair Haseeb

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Bringing disruption to in-store visibility (general trade), Mohsin Ali, Omair Khalid, Syed Minhal Hasan, Shams Nasir, and Umair Siddiqui

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Online marketplace for B2B surplus, Aisha Azam, Moiz ul Haq Mian, Muhammad Mustafa Fareed, and Syed Raza Abbas

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New product launch – face wash, Aimun Baloch, Fahad Gulzar, Muhammad Faizan Rehan, Rabia Tabassum, and Sameel Noman Qureshi

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Application of witness simulation software: cases from supply chain in Pakistani industries, Ariba Farrukh, Hamza Ikram, Hussain Moiz Ali, Muhammad Haroon Arshad, Muhammad Omar Sabir, and Sidra Aftab

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Job Analysis of the positions of utilities department and to make standard Job descriptions for the management and staff tier positions of utilities department, Ammad Ghani, Muhammad Fahad, Imran Babar, and Mansoor Saeed

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An analysis of trikes in the Icecream and frozen dessert market in Pakistan, Ahmed Saeed Gul, Farheen Mansur, Hoorain Kapadia, Mehreen Nadir, Rohail Khan, and Zoya Aly

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Potentials of halal food industry in Pakistan opportunities, constraints and way forward, Abdul Haleem, Hassan Ahmed, M. Osama Farooqi, Syed Haider Hasan, and Tayyab Ahmed Jalali

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Increasing Philips Pakistan's steam iron market share, Basim Jamil, Maaz Shahid, Meshal Sajjad, Muhammad Saad Yasin, and Syed Shah Taha Hasan

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Role of tourism in shaping up Pakistan's economy, Ahsen Junaid, Ali Danish Mallick, Azeema Batool, Irfan Hussain, Jamshaid Ali Khan, and Muhammad Usman Rafique

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Bringing disruption to in-store merchandising, Aisha Khalid, Bilal Shoaib, Erhan Naeem Farooqui, Hafiz Muneef ur Rahman, and Syed Saud Aidrus

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Project Seamless, Abdus Sami Khan, Hammad Shuaib, Muhammad Umer Farooqui, Niaz Ahmad, and Syeda Durdana Momin

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The Aman CED incubation impact determination of the success factors in the CED incubation, Aman Ullah Khan, Muhammad Taha, Syed Hashim Ali, Syed Taqi Abedi, and Areesh Shahid

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Mission Paani: resonance of cause related marketing in Pakistan for an IMC – Reckitt Benckiser Pakistan, Hussain Mustafa Khandwala, Rimsha Imran, Saud Tanveer, Syed Marij Hussain, Yusra Ahmed, and Zeeshan Ahmed

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Local logistics competitive landscape development, Musaddeq Ahmed Khan, Saba Wasim, Shahan Anwar Lari, Syed Kazim Jamal, and Syeda Aaminah Asim

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Reason behind stagnant sales of Nana Diaper brand in Karachi, Aroon Kumar, Jawad Tahsin, Maisam Ali, Mustafa Nasir, Syed Danish Mustafa Zaidi, and Usman Tarique

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Rejuvenating 'Ideas by Gul Ahmed', Amjad Ali Memon, Hammad Qaiser, Hamayl Shaikh, Maha Naveed, Samita Ajaz Khoja, and Qazi Muhammad Ashraf Sayeed

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Feasibility report of Decathlon sports store in Pakistan, Ahmed Munir, Ghufran Sheeraz, Muhammad Arsal Khan, Rehan Naeem, and Salman Lodhi

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Omore perfect store, Afaf Mushtaq, Ahmed Mohammad Ismail, Maha Hameed Khan, Tarefa Hafesjee, and Usman Ahmed

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Analysis of SERVQUAL dimensions in local automobile industry and proposal for improvement in service quality at KIA Lucky Motors, Hira Naeem, Muhammad Usman Irfan, and Syed Muhammad Ali Raza

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Identifying consumer preferences in the B2C apparel market of Pakistan, Humaira Pervaiz, Umaira Mujtaba, and Zahra Waheed Khwaja

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Nestle - Online retail shopping, Maryam Rashid, Muhammad Arsalan Amin, Muhammad Hamza Rauf, Rabeeya Tariq, and Shuja Khalid

Feasibilty study of Corrugated Pallets, Syed Aun Raza

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Feasibility study of corrugated pallets, Syed Aun Raza, Haris Riaz, Muhammad Nabil Khan, Syed Talal Arif, Syed Saad Ali, and Yawar Hayat

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Cold Chain feasibility study for an export based agri-business project, Abdul Rehman, Ahmed Javed Khan, Mohsin Ameen, Nauman Naseem, Omair Sharif, and Shahzeb Ali Memon

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Mortein - Finding a new positioning idea, Javeria Salim, Syed Rameez Ali, Farheen Shah, Rida Sohail, and Anjali Chawla

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Research on usability & value-added open-box and spot-opt delivery services, Muhammad Mustafa Sarwar, Muhammad Ramish Khan, Rashi Kumar, Saim Mumtaz, and Zohaib Qureshi

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LED lighting OEM study, Ali Bin Tahir, Ayesha Jamil, Fatima Haq, Haya Faisal Siddiqui, Muhammad Saad Soban, and Taha Hussain Rizvi

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GS1 barcode system implementation, Ahmed Abuzer Usmani, Javeria Rehan, and Muhammad Khan

Theses/Dissertations from 2019

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Business potential study of maintenance of rotating equipment in process industries in Pakistan (oil & gas, petro chemicals & fertilizer), Faraz Afzal, Hassan Ali Naqvi, Muhammad Dayan Bajwa, Irshad Ali, and Wajahat Ali

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Service quality optimization at IRBT, Anum Abrar Ahmed, Ashfaque Ali Dasti, Mohsin Maqsood, Muhammad Ali Afzal Lilla, Muhammad Bilal Khan, and Muhammad Hasan Saeed

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Revamping stand-alone investment banking industry in Pakistan, Afshan Ajaz, Muhammad Mohsin Jalil Khan, Sofia Riaz, Syed Qamber Ali, and Syeda Rabeea Masood

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Boosting FDI inflows in Pakistan, Muhammad Bilal Akhter, Muhammad Sarim Khan, Muhammad Adil Faiyaz, and Muhammad Usman Ijaz

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An outlook of Pakistan’s energy mix in the future, Abeer Fatima, Farah Muhammad Siddiq, Munim Hussain, Rafia Javed, and Salman Saeed

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Demand planning and forecasting of Imtiaz supermarket (ISM), Mehak Fatima, Muhammad Zain, Musabbir Hussain, Shabana Ashraf, and Subiya Irfan

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Gul Ahmed-updated Human Resource Manual, Kumail Akhtar Habib, Muhammad Musharaf Shehzad, Muhammad Usman Salim, Sumaya Ali Channa, Syeda Zuimah Wasim, and Zain Umer

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Improvements in sales management systems at IMC dealerships, Ayesha Hasan, Salman Sajjad, Sidra Tariq, Syed Basil Ghani, and Waleed Muhammad

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Job analysis and KPI management, Bisma Imran, Haris Khan, Rida Asim, Shuja ur Rehman, Tooba Rehman, and Valieyah Ikram

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Gul Ahmed Textile mills Ltd. job analysis of manufacturing division, Aiman Irfan, Asma Bhanj, Dania Shaikh, and Zainab Ali Memon

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Commercial and financial feasibility for ride hailing venture, Anas Arif Kashani, Sahrish Irfan, Syed Muhammad Hani Ather, Syed Salman Hasan Rizvi, and Urooj Azhar Usmani

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Market feasibility for Air Curtains, Abdul Arham Khan, Kamran Ali Shahzor, Momina Ahmed, Shahryar Varzgani, and Syed Muhammad Antiq

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Analyzing the impact of brand name and logo, of branded rice, on consumer perceptions, Ahmed Saeed Khan, Ali Zafar, Muhammad Junaid, Owais Atiq, and Rumsha Siddiqui

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Enhancing consumer acquisition for storm Wi-Fi, Ahsan Mirza, Ali Asher Rizwan, Kamran Tahir, Mohammad Umer Pervez, Mustajab Ali, and Waqar Nagi

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Parco renewable energy feasibility report, Arsalan Mushtaq, Junaid Saleem, and Zaeem Qadir

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Influencer marketing for LUX, Akmal Nadeem, Faryal Qureshi, Mira Anwar Malik, Muhammad Talha Noman, Ramsha Raza Kazmi, and Zunair Muzaffar

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Digital marketing plan for optic white, Farrukh Naeem, Hiba Saleem, Mehak Ahmed, Muhammad Ibrahim, Rachel Lobo, and Talha Naeem Farooqui

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Interview.pk – development of a business plan, Michelle Pinto, Mohammad Omar, Salman Malik, Syeda Khushbakth Rizvi, and Zulfiqar Ali Abdul Qadir Sajwani

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Walls e-commerce, Hera Qamar, Maria Zubairy, Muhammad Zaid Moosani, Qazi Mohtashim Ahmed, Sara Khan, and Tooba Mushtaq

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Outage spares management at Hub power station: Hub Power Company Ltd., Mohammad Naveed ur Rahman and Naveed Rabbani

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Understanding the brand equity of candyland novella: the recommended marketing and retail strategy for the brand, Amal Rauf, Anum Sadik, M. Danish Ashraf, Sundus Iftikhar, Syed Faizan Zafar, and Zohaib Iqbal Khan

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An empirical study to assess the demand of electric cars in Karachi, Danyal Sajid, Faizan Asif Aziz, Ghazain Hussain, Hamza Khan, Masood Ather, and Mustaqeem Yousfani

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Vision pharmacy program-RB Pakistan, Haseeb Shahid, Javeria Nakhuda, Rahma Nizami, Sarah Farooq, Shahmeer Yusuf Khan, and Syed Zohaib Jamil

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Introduction of economy Sedan in B-Sedan segment: a market feasibility study, Burhan Shariff, Muhammad Alam Ayub, Muhammad Saad Afridi, Shahbaz Khan, Syed Muzzumil Ali, and Syed Saad Ahmed

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New product development at Unilever - munchies, Maha Shariq, Mariam Taj, Rahat Mirza, Sabika Shahid, and Zainab Rauf Puri

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Hackathon: an innovative approach towards organizational improvement in Pakistan, Ahmed Ozair Siddiqui, Faisal Mehmood, and Muhammad Taha Anver

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To assess the techno-commercial viability of a rotary workshop in Pakistan, Fatima Siddiqui, Mohammad Ahsen Adil, Muhammad Asad Alam, Muhammad Shahab Khan, and Zaynab Abedin Jawad

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Rice branding: engro eximp agriproducts, Hadia Siddiqui, Maria Bakhtiar, Mariam Siddiqui, Noor ul Ain Nasim, and Yusra Yousuf

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Toyota motor oil - market analysis, Muhammad Faizan Siddiqui, Osama Nadeem Siddiqui, Muhammad Usman Tanveer, Syed Bilal Asim Kazmi, and Syeda Adeeba Zahid

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Status and direction of the orphan program at AKF, Aisha Tariq, Danial Shahid Jan, Fahad Rehman, Haris Raza, Mirza Shahzad Baig, and Syed Farooq Ahsan

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Brand repositioning of Hardee’s, Amna Urooj, Farah Rasheed, Masooma Raza, Ruba Mehreen, and Syed Faizan Tahir

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Marketing and resource development strategy, Faizan Yousuf, Hussain Zoeb, Mufaddal Ali, Salman Zahid, Umair Ahmed Baig, and Uzair Hussain Mughal

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Telemart – affiliate program, Mohammad Ahmad Zafar, Muhammad Ali, Noman Badar Siddiqui, Syed Daniyal Abbas Zaidi, Syed Mehdi Mustafa, and Usman Hanif Khan

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Functional strategy for ride hailing services in Pakistan, Muhammad Zahid, Rashid Hussain, and Hamza Jafri

Theses/Dissertations from 2018

Feasibility study of breakfast cereal in Pakistan, Ahsan Ahmed, Hasham Zahid, Hera Nisar, Waleed Saleem, S. Aneeq Imtiaz, and Hashir Sohail

Analysis for feasibility of e2e outsourcing (3PL) of imports and advice a comprehensive plan and execution strategy with the aim to reduce delay & hindrances which might be affecting PPL's operations, Syed Owais Ahmed, Sohaib Zulfiqar, Waqas Abrar, Nasir Mazhar Abro, Waqas Ahmed Khan, and Muhammad Azeem

British council library, Ayesha Ahsan, Binte Zohra, Ramla Hussain Zaidi, Umer Javed, and Usman Farooq Usmani

LRBT supply chain optimization, Abdul Aleem, Muhammad Danish, Syed Saqlain Shah, and Syed Irtaza Zaidi

Mandi express, Ahmed Anjum, Bilal Mahmood, Danish Raza, Ghulam Mujtaba, Rafiq Lightwala, and Zaid Habib

To devise industry analysis and marketing plan for the development of a commercial laboratory in Karachi, Muhammad Yasir Ansari, Muhammad Waqas Mohsin, Wahaj Hasan, Muhammad Arsalan Ashraf, Shozab Abid Azhar, and Muhammad Tanweer Uddin

Al-Mezan investments, Assad Ullah Ashraf, Hassan Adil Malik, Komal Shamnani, and Syed M. Hussain

Dipitt: a new product launch, Syed Arsal Ayub, Sunaim Shadmani, Saad Hamid, Sehrish Yunus, and Umair Asif

Careem-profiling of bike customers, Komal Azhar, Mahroze Ali, Mushhood Ahmed Khan, Mohammad Ali Khawar, Sohaib Patel, and Syed Usman Naqvi

A way to drive business performance, Areeb Ekhlaque, Murtaza Naseem, Khizer Zulfiqar, Najeeb Ullah, and Shoaib Abbas

Matco foods limited, Kanwal Hassan, Naina Rani, Muhammad Yasir Usmani, and Syed Zain Jafar

Market analysis of UPVC frams and fittings in Karachi, Ahsan Iftikhar, Moez Munir, Mikail Mohsin Khan Toru, M. Azeem Fazal, M. Owais Khan, and Shahzeb Khalil

Business plan for Sicilian pizza, Syed Omar Javed, Kashif Riaz, Muhammad Junaid Muzammil, Bilal Javed Jafrani, and Rohail Ahmed Khan

Automobile industry by segment & opportunities (fuel cards), Ammar Junaid, Hassan Saeed, Khawaja Bilal Ahmed Wyne, and Muhammad Naqeeb

Marketing research analysis and digital strategy for variety center toys retailer, Adil Azam Khan, Talal Shakeel, Hassan Khalid, M Mobeen Ayub, Mohsin Haider, and Nitasha Fahd

Insights into careem and non-careem rickshaw drivers, Emaduddin Khan, Dawood Gaziani, Junaid Bin Zubair, Moazzam Ali Shah, Mohib Umrao, and Zubair Qureshi

Marketing strategy for Dettol's liquid handwash - Reckitt Benckiser, Saher Mirza, Ailia Aziz, Sayem Mustafa, Obaid Usmani, Asif Ali Khan, and Anoshia Ali

Feasibility and market study of mayonnaise plant in Pakistan - MATCO foods, Muhammad Raheel, Ashar Azam, Ahmed Fariuddin, Ali Salman, and Abdur Rafay

Vendi Vending machines, Alishba Rizvi, M. Abdullah Khan, Rafia Husain, Syed Abdal Saleem, Syed Khalid Shafqat Bukhari, and Syeda Shahammah Rizvi

Building B2B marketing strategy & business development plan for Barqtron, Anum Saeed, Masooma Zaidi, Mujtaba Asad Ali, Ramsha Arif, Sehar Masud, and Zohaib Aijaz

Business feasibility plan for office furniture industry Pak carpet industries (PCI), Osama Bin Shahid, Talha Khan, Habib Akbar, Saad Iqbal, and Mubashir Akhai

Digital payment ecosystem in Pakistan, Furqan Rafi Shan, Hasan Jamil, Sahabzada Aunuddin Qadri, Syed Sarmad Hasan, Syed Shayan Safdar, and Tahir Ashraf

A study on low investor base in capital market of Pakistan, Faizan Shujaat, Hammad Khalid, Haris Saeed, Muhammad Shoaib Khan, Muhammad Umer Ather, and Rao Umer Ali Khan

Gillete Pakistan, Alizeh Tariq, Tanveer Ahmed, Salman Buhkari, Muhammad Hasan, and Irfan Kanwar

Marketing strategy for the launch of Wi-tribe 4.5G LTE internet, Abdul Aziz Wadiwala, Fahad Ali, Muhammad Khizer Alam, Muhammad Osama Yousuf, and Syed Muhammad Faizan

Assessment of flavor industry and preparation of a feasibility report for flavor manufacturing plant in Pakistan, Sayed Muhammad Wajdan, Syed M. Asad, Neemi Bano Siddiqui, Shaheer Ahmed, and Nabil Ahmed

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Marketing plan for NADEC, Hareem Fatima Zafar, Javeria Rahim, Syed Ahmed Ali Maaz, Zain Ali Khan, and Zain Imran

TCS international, Ammar Tariq Zuberi, Haris Ali, and Khushbakhat Vaka

Theses/Dissertations from 2017

Mutual fund industry of Pakistan : al-meezan investment, Syed Faran Ul Haq, Syed Ahmed Ali, Syed Ovais Uddin, Atif Javed, and Umair Aleem

Safety culture safety management system and leadership for safety assessment for Synergy Power Limited, Humayun Yousaf, Muhammad Akbar, Muhammad Owais Yar Khan, Syed Hassan Mahmood Wasti, and Umair Mehmood uz Zaman