Research on Private Universities in Pakistan’s Market

Author

Yasir KhanFollow
Hammad Zafar
Wajeeha Ahsan Malik
Sidra Sohail

Degree

Master of Business Administration

Faculty / School

School of Business Studies (SBS)

Advisor

Yaseen Ahmed Menai, Lecturer, Department of Mathematical Sciences, Institute of Business Administration (IBA), Karachi

Project Type

MBA Research Project

Keywords

Higher Education, Brand Perception, Gender

Abstract / Summary

This research aims to evaluate the factors influencing University Choices & Selection by the Students in Pakistan, and how Counsellors evaluate universities & programs based on available facilities and quality of education provided by each. The study adds to the literature by exploring & understanding the thought process that students & counsellors use to make final choice.

Recommended Citation

Khan, Y., Zafar, H., Malik, W., & Sohail, S. (2023). Research on Private Universities in Pakistan’s Market (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-mba/312