Degree
Master of Business Administration
Faculty / School
School of Business Studies (SBS)
Advisor
Dr. Shahid R. Mir, Assistant Professor, Department of Management
Project Coordinator (External)
Mr. Anas Masood
Client
Amps & Volts Pvt. Ltd.
Project Type
MBA Research Project
Keywords
Middle East switchgear market, GCC infrastructure growth, Renewable energy opportunities, Sustainable energy solutions, Market entry strategy
Abstract / Summary
Amps & Volts Pvt. Ltd. (AVPL), a prominent provider of energy and electrification solutions, is planning to expand its operations into the Middle Eastern region. This strategic initiative is driven by the economic challenges in Pakistan, including recession, currency devaluation, and high inflation, which have impacted the company’s growth. By expanding into the Gulf Cooperation Council (GCC) region, particularly in Saudi Arabia, Qatar, Oman, and the UAE, AVPL seeks to tap into the high-growth potential offered by the region’s increasing investment in infrastructure, renewable energy, and sustainable urban development.
The Middle Eastern switchgear market is projected to grow at a compound annual growth rate (CAGR) of 6.5% over the next five years, driven by increasing urbanization, energy demand, and investments in smart grids. Saudi Arabia offers substantial opportunities with its ambitious infrastructure projects under Vision 2030. The demand for solar power generation and electric vehicle infrastructure also aligns with AVPL’s product portfolio, making the region a strategic fit for expansion.
It is recommended that AVPL prioritize its expansion into Saudi Arabia, followed by the UAE, due to their favorable market conditions and ongoing infrastructure projects. Establishing strategic partnerships with local distributors and leveraging existing relationships with original equipment manufacturers (OEMs) will be essential to navigating the regulatory landscape and enhancing market penetration.
To mitigate risks and maximize market entry success, it is advised that AVPL set up a local presence in Saudi Arabia, focusing on after-sales services and marketing to build brand recognition and customer trust. Additionally, a phased approach should be adopted, starting with the switchgear segment, followed by gradual expansion into Solar PV and EV chargers as market dynamics become clearer.
Recommended Citation
Khan, S., Zafar, R. S., Hassan, S. S., & Akbar, M. O. (2024). Regional expansion of Amps & Volts Pvt. (Ltd): (AVPL) to Middle Eastern Region (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-mba/334
