Degree
Master of Business Administration
Faculty / School
School of Business Studies (SBS)
Advisor
Dr. Shahid Mir, Assistant Professor, Department of Management
Project Type
MBA Research Project
Keywords
Tele-health, Healthcare industry, Tele-health clinics, COVID-19
Abstract / Summary
The emergence of Tele-health services during the Covid-19 pandemic, has revolutionized the way health care services are being delivered to people globally. This alternative tool has not only allowed healthcare providers to deliver their services in a cost-effective way, but it has also improved the accessibility, availability and convenience of health care services to areas where such services weren’t easily available. The Tele-health industry of Pakistan is still in its nascent stages and faces various issues and challenges that hinders its growth. This research paper not only aims at exploring the challenges and issues faced by the Tele-health industry of Pakistan, but it also aims at analyzing the general perceptions of the market as well as assess the impact of such services on the basis of five parameters: Effectiveness, Reliability, Convenience, User Satisfaction and Cost-Efficiency. This research uses research tools such as questionnaire surveys and in-depth interviews to collect both qualitative and quantitative data. A total of 101 responses had been collected through questionnaire surveys. Whereas two in-depth interviews were conducted from both a Tele-health health care professional and a Tele-health service patient. The data collected then had been analyzed through SPSS software. Lack of awareness, inadequate technological infrastructure, low internet penetration, and low digital literacy rate combined with the technical issues such as poor internet connection, poor audio and visual quality of such services are some of the major issues that hinder the growth of Tele-health services in Pakistan. The market users have low trust and confidence in the reliability and effectiveness of such services, due to which most of the market still prefers in-person appointments rather than Tele-health services.
Recommended Citation
Hassaan, A., Arshad, I., & Abbas, F. (2023). Telehealth clinics - effectiveness and general perception in Pakistan (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-mba/303
