MBA Project is an integral part of the MBA program conducted at IBA Karachi. It provides MBA students, the opportunity to learn by capitalizing Karachi’s ‘business-hub’ position. However, the project is not restricted to Karachi. A group of 4-6 final year students undertake a management consulting assignment in real life business environment related to managerial and organizational problems. It is where they apply the concepts studied in class.

MBA Project not only enables students to develop interviewing, report writing and presenting skills, but also provides an opportunity for them to enhance their managerial and leadership skills, besides their problem-solving, decision-making and project management skills.

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MBA Research Projects from 2019

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Understanding the brand equity of candyland novella: the recommended marketing and retail strategy for the brand, Amal Rauf, Anum Sadik, M. Danish Ashraf, Sundus Iftikhar, Syed Faizan Zafar, and Zohaib Iqbal Khan

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An empirical study to assess the demand of electric cars in Karachi, Danyal Sajid, Faizan Asif Aziz, Ghazain Hussain, Hamza Khan, Masood Ather, and Mustaqeem Yousfani

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Vision pharmacy program-RB Pakistan, Haseeb Shahid, Javeria Nakhuda, Rahma Nizami, Sarah Farooq, Shahmeer Yusuf Khan, and Syed Zohaib Jamil

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Introduction of economy Sedan in B-Sedan segment: a market feasibility study, Burhan Shariff, Muhammad Alam Ayub, Muhammad Saad Afridi, Shahbaz Khan, Syed Muzzumil Ali, and Syed Saad Ahmed

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New product development at Unilever - munchies, Maha Shariq, Mariam Taj, Rahat Mirza, Sabika Shahid, and Zainab Rauf Puri

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Hackathon: an innovative approach towards organizational improvement in Pakistan, Ahmed Ozair Siddiqui, Faisal Mehmood, and Muhammad Taha Anver

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To assess the techno-commercial viability of a rotary workshop in Pakistan, Fatima Siddiqui, Mohammad Ahsen Adil, Muhammad Asad Alam, Muhammad Shahab Khan, and Zaynab Abedin Jawad

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Rice branding: engro eximp agriproducts, Hadia Siddiqui, Maria Bakhtiar, Mariam Siddiqui, Noor ul Ain Nasim, and Yusra Yousuf

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Toyota motor oil - market analysis, Muhammad Faizan Siddiqui, Osama Nadeem Siddiqui, Muhammad Usman Tanveer, Syed Bilal Asim Kazmi, and Syeda Adeeba Zahid

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Status and direction of the orphan program at AKF, Aisha Tariq, Danial Shahid Jan, Fahad Rehman, Haris Raza, Mirza Shahzad Baig, and Syed Farooq Ahsan

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Brand repositioning of Hardee’s, Amna Urooj, Farah Rasheed, Masooma Raza, Ruba Mehreen, and Syed Faizan Tahir

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Marketing and resource development strategy, Faizan Yousuf, Hussain Zoeb, Mufaddal Ali, Salman Zahid, Umair Ahmed Baig, and Uzair Hussain Mughal

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Telemart – affiliate program, Mohammad Ahmad Zafar, Muhammad Ali, Noman Badar Siddiqui, Syed Daniyal Abbas Zaidi, Syed Mehdi Mustafa, and Usman Hanif Khan

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Functional strategy for ride hailing services in Pakistan, Muhammad Zahid, Rashid Hussain, and Hamza Jafri

MBA Research Projects from 2018

Feasibility study of breakfast cereal in Pakistan, Ahsan Ahmed, Hasham Zahid, Hera Nisar, Waleed Saleem, S. Aneeq Imtiaz, and Hashir Sohail

Analysis for feasibility of e2e outsourcing (3PL) of imports and advice a comprehensive plan and execution strategy with the aim to reduce delay & hindrances which might be affecting PPL's operations, Syed Owais Ahmed, Sohaib Zulfiqar, Waqas Abrar, Nasir Mazhar Abro, Waqas Ahmed Khan, and Muhammad Azeem

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British council library, Ayesha Ahsan, Binte Zohra, Ramla Hussain Zaidi, Umer Javed, and Usman Farooq Usmani

LRBT supply chain optimization, Abdul Aleem, Muhammad Danish, Syed Saqlain Shah, and Syed Irtaza Zaidi

Mandi express, Ahmed Anjum, Bilal Mahmood, Danish Raza, Ghulam Mujtaba, Rafiq Lightwala, and Zaid Habib

To devise industry analysis and marketing plan for the development of a commercial laboratory in Karachi, Muhammad Yasir Ansari, Muhammad Waqas Mohsin, Wahaj Hasan, Muhammad Arsalan Ashraf, Shozab Abid Azhar, and Muhammad Tanweer Uddin

Al-Mezan investments, Assad Ullah Ashraf, Hassan Adil Malik, Komal Shamnani, and Syed M. Hussain

Dipitt: a new product launch, Syed Arsal Ayub, Sunaim Shadmani, Saad Hamid, Sehrish Yunus, and Umair Asif

Careem-profiling of bike customers, Komal Azhar, Mahroze Ali, Mushhood Ahmed Khan, Mohammad Ali Khawar, Sohaib Patel, and Syed Usman Naqvi

A way to drive business performance, Areeb Ekhlaque, Murtaza Naseem, Khizer Zulfiqar, Najeeb Ullah, and Shoaib Abbas

Matco foods limited, Kanwal Hassan, Naina Rani, Muhammad Yasir Usmani, and Syed Zain Jafar

Market analysis of UPVC frams and fittings in Karachi, Ahsan Iftikhar, Moez Munir, Mikail Mohsin Khan Toru, M. Azeem Fazal, M. Owais Khan, and Shahzeb Khalil

Business plan for Sicilian pizza, Syed Omar Javed, Kashif Riaz, Muhammad Junaid Muzammil, Bilal Javed Jafrani, and Rohail Ahmed Khan

Automobile industry by segment & opportunities (fuel cards), Ammar Junaid, Hassan Saeed, Khawaja Bilal Ahmed Wyne, and Muhammad Naqeeb

Marketing research analysis and digital strategy for variety center toys retailer, Adil Azam Khan, Talal Shakeel, Hassan Khalid, M Mobeen Ayub, Mohsin Haider, and Nitasha Fahd

Insights into careem and non-careem rickshaw drivers, Emaduddin Khan, Dawood Gaziani, Junaid Bin Zubair, Moazzam Ali Shah, Mohib Umrao, and Zubair Qureshi

Marketing strategy for Dettol's liquid handwash - Reckitt Benckiser, Saher Mirza, Ailia Aziz, Sayem Mustafa, Obaid Usmani, Asif Ali Khan, and Anoshia Ali

Feasibility and market study of mayonnaise plant in Pakistan - MATCO foods, Muhammad Raheel, Ashar Azam, Ahmed Fariuddin, Ali Salman, and Abdur Rafay

Vendi Vending machines, Alishba Rizvi, M. Abdullah Khan, Rafia Husain, Syed Abdal Saleem, Syed Khalid Shafqat Bukhari, and Syeda Shahammah Rizvi

Building B2B marketing strategy & business development plan for Barqtron, Anum Saeed, Masooma Zaidi, Mujtaba Asad Ali, Ramsha Arif, Sehar Masud, and Zohaib Aijaz

Business feasibility plan for office furniture industry Pak carpet industries (PCI), Osama Bin Shahid, Talha Khan, Habib Akbar, Saad Iqbal, and Mubashir Akhai

Digital payment ecosystem in Pakistan, Furqan Rafi Shan, Hasan Jamil, Sahabzada Aunuddin Qadri, Syed Sarmad Hasan, Syed Shayan Safdar, and Tahir Ashraf

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A study on low investor base in capital market of Pakistan, Faizan Shujaat, Hammad Khalid, Haris Saeed, Muhammad Shoaib Khan, Muhammad Umer Ather, and Rao Umer Ali Khan

Gillete Pakistan, Alizeh Tariq, Tanveer Ahmed, Salman Buhkari, Muhammad Hasan, and Irfan Kanwar

Marketing strategy for the launch of Wi-tribe 4.5G LTE internet, Abdul Aziz Wadiwala, Fahad Ali, Muhammad Khizer Alam, Muhammad Osama Yousuf, and Syed Muhammad Faizan

Assessment of flavor industry and preparation of a feasibility report for flavor manufacturing plant in Pakistan, Sayed Muhammad Wajdan, Syed M. Asad, Neemi Bano Siddiqui, Shaheer Ahmed, and Nabil Ahmed

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Marketing plan for NADEC, Hareem Fatima Zafar, Javeria Rahim, Syed Ahmed Ali Maaz, Zain Ali Khan, and Zain Imran

TCS international, Ammar Tariq Zuberi, Haris Ali, and Khushbakhat Vaka

MBA Research Projects from 2017

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Mutual fund industry of Pakistan : al-meezan investment, Syed Faran Ul Haq, Syed Ahmed Ali, Syed Ovais Uddin, Atif Javed, and Umair Aleem

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Safety culture safety management system and leadership for safety assessment for Synergy Power Limited, Humayun Yousaf, Muhammad Akbar, Muhammad Owais Yar Khan, Syed Hassan Mahmood Wasti, and Umair Mehmood uz Zaman

MBA Research Projects from 2016

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Marketing strategy for disprin, Adeel Ahmed, Adnan Farooqui, Danish Ali, Hamza Ansari, Syed Hammad Hussain, and Zohaib Faizi

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Batteries Industry of Pakistan, Amanullah Hafeez, Attash Sawja, Hussain Feroz, Madiha Qadeer, Saima Azhar, and Sidra Sarfaraz

Marketing strategy for programmatic media buying, Syed Sohaib Hassan, Usman Ali Ahmed, Syed Ali Mohsin, Zain Ali Mohsin, Kanwal Azizi, and Muhammad Ahsen Raza

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Health-hygiene-home, Aasim Abbas Jafray, Ijlal Malik, Shazeb Naseem, Syed Muhammad Mahd, and Zahid Bin Zahid

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Al Karam textile mills (Private) Limited : "logistics optimization, loading & unloading efficiency, warehouse management & optimization and green procurement", Hammad Kamal, Kamran ul Haque, Muhammad Saad, Salman Ahmed, and Syed Umair Ashraf

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Business plan for launching imported category of frozen fruits, vegetables and smoothiesat hashwani group, Syed Farjad Mustafa, Anum Naseem, Mudassira Hassan, Muhammad Nauman Raza, and Muhammad Saad Iqbal

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TEZMAN, Ahmed Qaiser, Anum Fatima, Faran Atta Khan, Muddasir Shahid, Umair Yousaf, and Jibran Ilyas

To study reasons/challenges for low adoption of M-Wallets in Pakistan : a research on easy paisa, Sharoon Rasheed, Atif Hussain, Waqas Mehmood, and Muhammad Badar Siddiqui

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Legal and socio-economic aspects of special economic zones, Hassan Saeed and Syed Sarmad Hassan

Comprehensive distribution strategy for PSO in lubricants, Abdul Salam, M. Arsalan Shaikh, M. Ismail, Zohaib Anjum, and Khadija Arshad

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Zodiac specially (Pvt.) Ltd, Anoosha Shahid, Fahad Jawad, Muhammad Shumail Nini, Noman Haider, and Sidra Mobin

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Mughal foods, Muhammad Asad Zahid, Osama Muhammad Ali, Mahham Mustafa, and Talha Ahmed Mufti

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A brief marketing research on brand awareness of Mehran spice & food industries, Marium Zubair, Muhammad Umar Farooq, Suleman Khalid, Syed Noman Ali Jafery, and Waqar Khalid

MBA Research Projects from 2015

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Alternative distribution channels for Al Meezan investment management limited, Nabeel Afaque, Mashal Masroor Qasim, Farzana Narejo, Tanya Waheed, Tamim Babar, and Sheharyar Iqbal

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Image repositioning of Aladin Park (A.A. Joyland (pvt.) ltd.), Anam Alam, Noman Naeem, and Tooba Ashfaq

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Engro fertilizers limited supply chain process re-enginering, Muhammad Israr Anwer, Muhammad Talal Shafi, Muhammad Salman Abid, Feroze Parveen, and Yusra Siddiqui

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Understanding snack food consumption and preferences of school students in Karachi Pakistan, Madiha Ghaffar, Mubbashir Abbas, Muhammad Zeeshan Hasan, Tahseen Ahmed Khatri, and Wali ul Islam Hashmi

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Market research on growing up powder milk category, Dawood Mustafa Ghazali, Sadiqa Bashir, Sana Zahra Ahmed, Sumaiya Lakhani, Yousra Tai, and Maria Bokhari

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Report on market research of soft grade PVC in Pakistan, Shahid Iqbal, Fahad Salahuddin, Syed Sheraz Ali, Faisal Javed Siddiqui, and Muhammad Hammad Ahsan

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Business strategy for TRG: market research, recommendations and critical success factors, Muhammad Samar Jamil, Abdul Asim M.R. Qarshi, Ghazala Kamal, and Shumaila Akhtar

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Feasibility study on distribution models for online grocery retailing, Raja Simab Khan, Mubashir Khan, Muhammad Saqib, Muhammad Talha Aijaz, and Muhammad Najibullah Habib

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Memon Medical Institute Hospital: Marketing Strategy, Aisha Kudiya, Ibad Ur Rehman, Mahmood Maroof, Marium Iftikhar, and Muhammad Hussain

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Martin Dow limited market potential analysis of nutraceutical industry, Adil Majid, Ch. Jawad Ur Rehman, Mamoon Bin Burhan, and Syed Irfan Ali Zaidi

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Agility logistic Pakistan benchmarketing project, Muzzamil Malik, Ali Tariq, Muhammad Saad, Waqas Mehmood, and Wali Dad Khan

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Understanding the evolving men shaving habits, Ghulam Mohiuddin, Noman Ahmed, Osama Saeed, Talha H. Siddiqui, and Zain Afzal

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Shan Foods (Pvt.) Ltd. - feasibility study of alternate warehouse location, Abdul Muqeet, Arsalan Javaid, Khubaib Karim, Muhammad Hassan Anwar, and Zohaib Riaz

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Domestic polyethylene pipe market analysis, Ajlaan Raza Sayani, Anum Irfan, Maria Wasti, Muhammad Bilal Saeed, Nusrah Kanwal, and Roha Atiq

Feasibility study for online grocery shopping, Faraz Shah, Idris Saleem, M. Ali Khan, Kashan Rana, and Umair Gill

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PAK-ARAB refinery (PARCO), Haseeb Ahmed Sheikh, Mohsin Ali Khan, and Saad Rehman Hashmi

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Engro foods limited retail distribution, Abbas Tahir, Quratulaien Tanveer, Razi Uddin, Saqib Ansar, and Syed Saad ul Hasan

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Marketing strategy for foodpanda in Pakistan, Tahir Amina Tahir, Nayyara Rahman, S. Noman Ul Haq Haqqie, Furqan Kukda, Hassam Ahmed Usmani, and M. Asad Abbas

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An Analysis of the mutual fund industry of Pakistan - Potential & challenges, Anum Yawar, Ehtesham Ahmed, Jahangir Faisal Usmani, Sarah Rehman, and Seemab Shahzad

MBA Research Projects from 2014

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Devising marketing strategy-capturing maximum market share for MSC (Mediterranean shipping company), Masood Aamir, M. Ubaidullah Khan, Saad Usman, Syed Nasruddin, and Umair Abdullah

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Business plan for launching ISO tank transport line for wilhelmsen ships services, Afzal Ahmed, Madeeha Zaeem Hanafi, Muneeba Akhlaq, Noreen Ahmed, and Sherbanoo Raza

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Princely jets - Aerial : firefighting, Ali Khurshid Ahmed, Alina Najam Khan, Anum Shaheen, Mehwish Fatima, and Noman Khalid

Feasibility study of auto service business in Karachi, Arsalan Ahmed, Mehreen Sami, Muzammil Shahid, Saima Shams, Saqib Saleem, and Sarwat Khan

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Feasibility study & marketing plan for E-bike, Daniyal Akhtar, Hasssan Tariq Ghani, Harris Ghani, Mohsin Ali Khan, and Nadia Yamin

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Strategic analysis for the underutilization of cold storage at agility, Syed Amamr Arshad, Saad Bin Aslam, Rajeev Gulrajani, Ufaq Abdul Samad, Sundus Sarfaraz, and Muzna Amjad

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TUC - Feasibility analysis for launch of new flavor of crackers, Iqbal Talaat Bhatti, Mohammad Tallal, Syed Obaid Rizavi, Najia Ansari, Obaid ur Rehman, and Abbas Qureshi

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Business feasibilities on dates banana mango wheat & livestock at Abraaj group, Abu Bakar Hassan, Azad Ahmed, Mohammad Talha, Mohammad Umer Shabbir, and Wajid Abbas

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Impact investment in primary healthcare - Karachi, Gulrukh Hina, Muhammad Asghar, Madiha Saleem, Nazish Farooq, and Sunniya Rizvi

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Marketing communication strategy for ariel (P&G), Bilal Iftikhar, Mohsin Ali, Muhammad Humayun Maqbool, and Zain Ahmed

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Research Analysis for freight cost reduction of LOTTE Pakistan, Hassaan Jamal, Syed Ghufran Alam, Waqar Shahzad Shaikh, and Syed Obaid Nasir

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KGM Textile feasibility report, Zargham Khan, Muhammad Tauseef ur Rahman, Riyan Darius Sidhwa, and Faisal Farooq

Feasibility report on healthcare for Abraaj, Amna Nasir, Anum Anwar, Ayesha Tariq Allawala, Hasan Jamal, and Umar Hafiz

International textile limited lead time reduction of MJS division, Abdullah Nawab, Fahad Hanif, Muhammad Shahbaz Khan, Saad Alam, and Shaikh Ali Ahmed

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Amreli steels: brand assessment, Danish Rathore, Colin Miranda, and Hanzala Hussain

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Market feasibility report for rice bran oil, M. Huda Saad, Usman Goraya, and Rao Mahyn

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Communication strategy for P&G hair care category, Syed Tariq Bin Shahid, Mujtaba Ali, Shumaila Afzal, Zohaib Jawad, Sadia Iqbal, and Munim Ahmed

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Employer branding at Mobilink, Ali Khawar Sher, Noreen Salman Qayam, Omar Sohail Dar, Rida Abdullah, and Zain Ashraf Nizami

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Public school reform initiatives at SMB Fatima Jinnah government girls campus by ZINDAGI Trust, Afaq Ali Siddiqui, Agha Muhammad Shabbir, Jahanzeb Malik, Syed Fayyaz Hasnain, and Wasif Amjad

Feasibility study for the Aga Khan University Hospital (AKUH) in outsourcing its warehouse and distribution functions, Muhammad Ahmed Siddiqui, Aisha Siddiqua Bajwa, Muhammad Saad Ghauri, Saqib Hassan Khan, and Fasiha Aziz

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C&M Management project report, Munaf Usmani, Syed Zahir Salahuddin, Syed Abbas Sajjad, Aline Tahir, Shaharbano Sufi, and Rabeea Jawed

MBA Research Projects from 2013

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J W T Brand's contribution towards change, Ayesha Akram, Faiq Sattar, Ijlal Hussain, Salman Mehmood, and Zahid Ali Shahid

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Solar energy for telecom sector, Afzal Anwar, Mian Shaeryar Ali Shah, Sharjeel Saleem, and Steven Anthony Lobo

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Consumer behavior of cough syrup (MERCK), Faisal Bin Badar, Hasan Muiz, Manoj Kumar, Muhammad Asif Shaikh, Muhammad Ahsan Jalil, and Wasiq Mustafa