MBA Project is an integral part of the MBA program conducted at IBA Karachi. It provides MBA students, the opportunity to learn by capitalizing Karachi’s ‘business-hub’ position. However, the project is not restricted to Karachi. A group of 4-6 final year students undertake a management consulting assignment in real life business environment related to managerial and organizational problems. It is where they apply the concepts studied in class.

MBA Project not only enables students to develop interviewing, report writing and presenting skills, but also provides an opportunity for them to enhance their managerial and leadership skills, besides their problem-solving, decision-making and project management skills.

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Theses/Dissertations from 2016

Marketing strategy for disprin, Adeel Ahmed, Adnan Farooqui, Danish Ali, Hamza Ansari, Syed Hammad Hussain, and Zohaib Faizi

Batteries Industry of Pakistan, Amanullah Hafeez, Attash Sawja, Hussain Feroz, Madiha Qadeer, Saima Azhar, and Sidra Sarfaraz

Marketing strategy for programmatic media buying, Syed Sohaib Hassan, Usman Ali Ahmed, Syed Ali Mohsin, Zain Ali Mohsin, Kanwal Azizi, and Muhammad Ahsen Raza

Health-hygiene-home, Aasim Abbas Jafray, Ijlal Malik, Shazeb Naseem, Syed Muhammad Mahd, and Zahid Bin Zahid

Al Karam textile mills (Private) Limited : "logistics optimization, loading & unloading efficiency, warehouse management & optimization and green procurement", Hammad Kamal, Kamran ul Haque, Muhammad Saad, Salman Ahmed, and Syed Umair Ashraf

Business plan for launching imported category of frozen fruits, vegetables and smoothiesat hashwani group, Syed Farjad Mustafa, Anum Naseem, Mudassira Hassan, Muhammad Nauman Raza, and Muhammad Saad Iqbal

TEZMAN, Ahmed Qaiser, Anum Fatima, Faran Atta Khan, Muddasir Shahid, Umair Yousaf, and Jibran Ilyas

To study reasons/challenges for low adoption of M-Wallets in Pakistan : a research on easy paisa, Sharoon Rasheed, Atif Hussain, Waqas Mehmood, and Muhammad Badar Siddiqui

Legal and socio-economic aspects of special economic zones, Hassan Saeed and Syed Sarmad Hassan

Comprehensive distribution strategy for PSO in lubricants, Abdul Salam, M. Arsalan Shaikh, M. Ismail, Zohaib Anjum, and Khadija Arshad

Zodiac specially (Pvt.) Ltd, Anoosha Shahid, Fahad Jawad, Muhammad Shumail Nini, Noman Haider, and Sidra Mobin

Mughal foods, Muhammad Asad Zahid, Osama Muhammad Ali, Mahham Mustafa, and Talha Ahmed Mufti

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A brief marketing research on brand awareness of Mehran spice & food industries, Marium Zubair, Muhammad Umar Farooq, Suleman Khalid, Syed Noman Ali Jafery, and Waqar Khalid

Theses/Dissertations from 2015

Alternative distribution channels for Al Meezan investment management limited, Nabeel Afaque, Mashal Masroor Qasim, Farzana Narejo, Tanya Waheed, Tamim Babar, and Sheharyar Iqbal

Image repositioning of Aladin Park (A.A. Joyland (pvt.) ltd.), Anam Alam, Noman Naeem, and Tooba Ashfaq

Engro fertilizers limited supply chain process re-enginering, Muhammad Israr Anwer, Muhammad Talal Shafi, Muhammad Salman Abid, Feroze Parveen, and Yusra Siddiqui

Understanding snack food consumption and preferences of school students in Karachi Pakistan, Madiha Ghaffar, Mubbashir Abbas, Muhammad Zeeshan Hasan, Tahseen Ahmed Khatri, and Wali ul Islam Hashmi

Market research on growing up powder milk category, Dawood Mustafa Ghazali, Sadiqa Bashir, Sana Zahra Ahmed, Sumaiya Lakhani, Yousra Tai, and Maria Bokhari

Report on market research of soft grade PVC in Pakistan, Shahid Iqbal, Fahad Salahuddin, Syed Sheraz Ali, Faisal Javed Siddiqui, and Muhammad Hammad Ahsan

Business strategy for TRG: market research, recommendations and critical success factors, Muhammad Samar Jamil, Abdul Asim M.R. Qarshi, Ghazala Kamal, and Shumaila Akhtar

Feasibility study on distribution models for online grocery retailing, Raja Simab Khan, Mubashir Khan, Muhammad Saqib, Muhammad Talha Aijaz, and Muhammad Najibullah Habib

Memon Medical Institute Hospital: Marketing Strategy, Aisha Kudiya, Ibad Ur Rehman, Mahmood Maroof, Marium Iftikhar, and Muhammad Hussain

Martin Dow limited market potential analysis of nutraceutical industry, Adil Majid, Ch. Jawad Ur Rehman, Mamoon Bin Burhan, and Syed Irfan Ali Zaidi

Agility logistic Pakistan benchmarketing project, Muzzamil Malik, Ali Tariq, Muhammad Saad, Waqas Mehmood, and Wali Dad Khan

Understanding the evolving men shaving habits, Ghulam Mohiuddin, Noman Ahmed, Osama Saeed, Talha H. Siddiqui, and Zain Afzal

Shan Foods (Pvt.) Ltd. - feasibility study of alternate warehouse location, Abdul Muqeet, Arsalan Javaid, Khubaib Karim, Muhammad Hassan Anwar, and Zohaib Riaz

Domestic polyethylene pipe market analysis, Ajlaan Raza Sayani, Anum Irfan, Maria Wasti, Muhammad Bilal Saeed, Nusrah Kanwal, and Roha Atiq

Feasibility study for online grocery shopping, Faraz Shah, Idris Saleem, M. Ali Khan, Kashan Rana, and Umair Gill

PAK-ARAB refinery (PARCO), Haseeb Ahmed Sheikh, Mohsin Ali Khan, and Saad Rehman Hashmi

Engro foods limited retail distribution, Abbas Tahir, Quratulaien Tanveer, Razi Uddin, Saqib Ansar, and Syed Saad ul Hasan

Marketing strategy for foodpanda in Pakistan, Tahir Amina Tahir, Nayyara Rahman, S. Noman Ul Haq Haqqie, Furqan Kukda, Hassam Ahmed Usmani, and M. Asad Abbas

An Analysis of the mutual fund industry of Pakistan - Potential & challenges, Anum Yawar, Ehtesham Ahmed, Jahangir Faisal Usmani, Sarah Rehman, and Seemab Shahzad

Theses/Dissertations from 2014

Devising marketing strategy-capturing maximum market share for MSC (Mediterranean shipping company), Masood Aamir, M. Ubaidullah Khan, Saad Usman, Syed Nasruddin, and Umair Abdullah

Business plan for launching ISO tank transport line for wilhelmsen ships services, Afzal Ahmed, Madeeha Zaeem Hanafi, Muneeba Akhlaq, Noreen Ahmed, and Sherbanoo Raza

Princely jets - Aerial : firefighting, Ali Khurshid Ahmed, Alina Najam Khan, Anum Shaheen, Mehwish Fatima, and Noman Khalid

Feasibility study of auto service business in Karachi, Arsalan Ahmed, Mehreen Sami, Muzammil Shahid, Saima Shams, Saqib Saleem, and Sarwat Khan

Feasibility study & marketing plan for E-bike, Daniyal Akhtar, Hasssan Tariq Ghani, Harris Ghani, Mohsin Ali Khan, and Nadia Yamin

Strategic analysis for the underutilization of cold storage at agility, Syed Amamr Arshad, Saad Bin Aslam, Rajeev Gulrajani, Ufaq Abdul Samad, Sundus Sarfaraz, and Muzna Amjad

TUC - Feasibility analysis for launch of new flavor of crackers, Iqbal Talaat Bhatti, Mohammad Tallal, Syed Obaid Rizavi, Najia Ansari, Obaid ur Rehman, and Abbas Qureshi

Business feasibilities on dates banana mango wheat & livestock at Abraaj group, Abu Bakar Hassan, Azad Ahmed, Mohammad Talha, Mohammad Umer Shabbir, and Wajid Abbas

Impact investment in primary healthcare - Karachi, Gulrukh Hina, Muhammad Asghar, Madiha Saleem, Nazish Farooq, and Sunniya Rizvi

Marketing communication strategy for ariel (P&G), Bilal Iftikhar, Mohsin Ali, Muhammad Humayun Maqbool, and Zain Ahmed

Research Analysis for freight cost reduction of LOTTE Pakistan, Hassaan Jamal, Syed Ghufran Alam, Waqar Shahzad Shaikh, and Syed Obaid Nasir

KGM Textile feasibility report, Zargham Khan, Muhammad Tauseef ur Rahman, Riyan Darius Sidhwa, and Faisal Farooq

Feasibility report on healthcare for Abraaj, Amna Nasir, Anum Anwar, Ayesha Tariq Allawala, Hasan Jamal, and Umar Hafiz

International textile limited lead time reduction of MJS division, Abdullah Nawab, Fahad Hanif, Muhammad Shahbaz Khan, Saad Alam, and Shaikh Ali Ahmed

Amreli steels: brand assessment, Danish Rathore, Colin Miranda, and Hanzala Hussain

Market feasibility report for rice bran oil, M. Huda Saad, Usman Goraya, and Rao Mahyn

Communication strategy for P&G hair care category, Syed Tariq Bin Shahid, Mujtaba Ali, Shumaila Afzal, Zohaib Jawad, Sadia Iqbal, and Munim Ahmed

Employer branding at Mobilink, Ali Khawar Sher, Noreen Salman Qayam, Omar Sohail Dar, Rida Abdullah, and Zain Ashraf Nizami

Public school reform initiatives at SMB Fatima Jinnah government girls campus by ZINDAGI Trust, Afaq Ali Siddiqui, Agha Muhammad Shabbir, Jahanzeb Malik, Syed Fayyaz Hasnain, and Wasif Amjad

Feasibility study for the Aga Khan University Hospital (AKUH) in outsourcing its warehouse and distribution functions, Muhammad Ahmed Siddiqui, Aisha Siddiqua Bajwa, Muhammad Saad Ghauri, Saqib Hassan Khan, and Fasiha Aziz

C&M Management project report, Munaf Usmani, Syed Zahir Salahuddin, Syed Abbas Sajjad, Aline Tahir, Shaharbano Sufi, and Rabeea Jawed

Theses/Dissertations from 2013

J W T Brand's contribution towards change, Ayesha Akram, Faiq Sattar, Ijlal Hussain, Salman Mehmood, and Zahid Ali Shahid

Solar energy for telecom sector, Afzal Anwar, Mian Shaeryar Ali Shah, Sharjeel Saleem, and Steven Anthony Lobo

Consumer behavior of cough syrup (MERCK), Faisal Bin Badar, Hasan Muiz, Manoj Kumar, Muhammad Asif Shaikh, Muhammad Ahsan Jalil, and Wasiq Mustafa

Re-Launching strategy for similac mom, Ammar Abbas Bandukwala, Ijlal Ahmed Farooqi, Mohammad Muttahir, Salman Muttahir, Salman Riaz, and Shahzeb Sheikh

Men grooming habits in Pakistan, Muhammad Rizwan Bashir, Abid Sahi, Beenish Rizvi, Maria Shams, and Mobina Mehween

Hospital waste management a study of the current scenario in Karachi, Sadaf Ijaz, Sharjeel Awais, Aimun Shahab, Mujtaba Mansoor, M. Usman Kamran, and Jahanzeb Lodhi

Development of business strategy for Adamjee automotive (Pvt.) Ltd. aimed at future prospects in automobile parts, Ayesha Mahmood Khan, Fatima Naz, Mohammad Zulqarnain Saqlaini, Sara Haroon, and Syed Shariq Munir

JS Bank: a study of consumer preferences [MBA Project] Anam Nasir, Mariam Soomro, Saad Ahmed, Sharmain Malik and Syed Zainul Islam, Anam Nasir, Syed Zainul Islam, Mariam Soomro, Saad Ahmed, and Sharmain Malik

Implementing sustainable marketing strategies (for new product launch) at AMS Pakistan, Abdul Salam, Muhammad Haris, and Syed Ghazanfer Inam

UBL-Omni: Branchless Banking, Usman Shafiq, Muhammad Ejaz, Muhammad Ali, Waqas Khan, and Danish Iqbal

Beam School, Ahsan Zafar, Arooj A. Minhas, Faisal Ahmed Chaudhry, Nausheen Shahid, and Tracy Maria Roque

Digital disruption in Pakistan an overview of online shopping attitudes perceptions and shopper profiles, Ala Zia, Ayaz Ahmed, Haadiya Ismail, Raaj Faheem, and Yamna Hassan

Theses/Dissertations from 2012

Brand development plan for contact adhesive : a project of AkzoNobel ICI Pakistan Limited, Saad Adil, Sana Hasan, Muhammad Ali Yasir, Muhammad Saad Baig, and Muhammad Owais Baig

KESC - Study for improvement, Danish Ahmed, Muhammad Adnan Ali, Muhammad Armaghan Munir, and Syed Khurshand Iqbal

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Product launch plan for Colgate Palmolive Pakistan Limited, Adam Yunus Dawood, Afsheen Qaiser, Javeria Siddiqui, and Amal Zehra Noor Ali

Logistic optimization and supply chain feasibility of Engro foods limited, Mehmood Hussain, Omair Ahmed, Sohaib Afzal Rana, and Syed Muhammad Asim

Strategic turnaround business model - transfood industries, Mohsin Iqbal, Uzair Taqvi, Tauqeer, and Shahid Ansari

To analyze the hair care market pattern and consumer insights to revamp "Selsun blue" of "Sanofi-Aventis" by proposing a comprehensive marketing strategy, Bilal Shah Khan, Syed Amjad Hussain, Iqbal Yasin, Umair Asif, and Umair Pervez

Business strategy for Silk Bank super saver deposit account, Ehtisham Mahboob, Fahad Rabbani, Haris Khan, Mohammed Ahsan Amjad, and Saad ul Haq

Upselling telenor data services to SME clients, Adeel Majeed, Kanwal Saeed, Mirza Qasim Ali Baig, Musharib Raheem, and Noman Ahmed Khan

Feasibility study for revenue generation Avari Xpress Holels, Abdul Manan, Ahmed Adeel Zia, Riaz Ul Haq Qureshi, Sheikh Muneeb Ur Rehman, and Umair Khan

Marketing strategy for Arpatech, Adnan Sadiq, Amir Perwaiz Malik, Ayub Ahmed, and Syed Kamran Haider

Optimization of Aga Khan university hospital's MRI and CT scan procedures using operations finance and marketing concepts, Ayez Saleh, Haris Usama, Ahmed Anjum, and Mohsin Ali Sadiq

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To gauge triggers & barriers for in-home consumption & subsequently recommend 360 campaign for Lipton tea bags, Sumera Siddiqui, Maria Zarin Khan, M.Ali Yousuf Zai, and Syed Zia- uddin

Theses/Dissertations from 2011

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Action plan 2011 for IT-BPO industry of Pakistan, Adnan Khan Afridi, Muhammad Ammar Ashraf, Muhammad Hasan, Muhammad Idrees, and Tahleel Muhammad Amin

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Strategic HR direction for wartsila Pakistan, Adeel Ahmed, Asim Mehboob, Hassan Ahmed Khan, and Zain ul Abiddin

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Feasibility study of packaging plant of United Packages Limited, Arsalan Ahmed, Beenish Qureshi, Bushra Matloob, Farhan Zakir, Mehwish Zafar, and Syed Arsalan Naveed

Business strategy for wartsila Pakistan in energy sector, Banin Akif, Hassan Aftab, Saad Khawar, and Usama Asaad

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Branding of fresh fruits in Pakistan, Ahmed Haris Alavi, Fara Abrar, Mariam Ali, Shariq Khan, and Talha Fazal

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Marketing strategy for marie stopes society Pakistan, Ammad Aleem, Khurram Awan, Mohsin Javed, and Usman Ahmed

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Feasibility report of smartcards in Pakistan, Ahmad Bin Amjad, Ali Amjad, Husain Juzer, and Wajiha Bari

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Warehouse operating manual: how do we feed a growing world population, Khawaja Haider Abrar Ansari, Mairaj Rashid Khan, Malik Adnan, M. Nabeel Aslam, and Uzair Abbas

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Marketing research for Johnson & Johnson Pakistan, Mariam Cassim Arif, Zara Zehra, Shahzaib Hassan, Ahad Ali, and Ali Shaikh

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Assisting with the Pre-launch campaign of UBL foreign currency prepaid visa card, Sohaib Asad, Shahzad Is’haq Satti, Ali Mansoor Shahid, Sarmad Rafique, and Piyar Ali Lakho

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Market research and strategy for Easy Paisa, Abeer Ayub, Sahar Afzal, Salman Yousuf, Samra Khan, and Taha Ekram

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Junaid Jamshed (Pvt.) Limited brand strategies for J. Ladies, clothes, Azeem Azhar, Erum Arif, Farina Ansari, Fahad Ahmed, Madiha Kazimi, and Maliha Rashid Abidi

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Integrated marketing communication strategy for easy paisa, Abdullah Bilal, Farhana M. Hussain, Mashaal Sachdev, Saad Ahmed, and Talha Shabih

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Human resources restructuring Dolmen group, Javeria Farooqui, Muneeba Khan, Noorulain Arif, Rida Khan, and Sunita Dhirani

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Marketing strategy for PARCO in lubricants industry, Saad Feroz, Shumaila Doraib Kisat, Syed Arij Javed, Syed Hassam Hussain, and Syed Munib Rizavi

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Comprehensive marketing strategy for Lucky Cement, Muhammad Bashir Haider, Muhammad Talha Khalid, Saba Hanif, Samar Irshad, and Syed Zain Irfan

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Meat export-opportunities & challenges, Ahmed Hassan, Javeria Yousuf, Mariyam Abbas, Muhammad Khan Memon, Omar Hassan Khan, and Zainub Umar

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Strategic development of HR at Waterlink Pakistan (pvt) limited, Hardesh Kumar Hira, Marium Arif Jaffari, Nazish Siddiqiui, and Raubab Naqvi

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Business strategy for Junaid Jamshed's kid's apparel brands Chotu & Kaliyaan, Taha Husain, Madiha Sheikh, Warda Zafar, and Jasera Arshad

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Marketing plan of CMFC for Sidat Hyder Morshed Associates, Ayesha Inam, Aysha Javaid Rauf, Hammad Shams, Rabia Sameen, Samihah Qamar, and Umema Amin Siddiqi

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Marketing strategy for Junaid Jamshed (J. Kurta), Abid Iqbal, Muhammad Fasieh, Muhammad Owais Raheel, Salman Moin Qureshi, Syed Kazim Hussain, and Syed Umair Ali

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Chevron Pakistan- commercial & industrial sales strategy, Muneeb Jan, Muhammad Ahmed Rabadia, Shahzeb Saeed Khan, Naseem Ahmed, and Aiman Saeed Baloch

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Job rotation and dual ladder practices in Pakistan : a comprehensive study to determine the viability of job rotation model and technical ladder plan for Pakistan Petroleum Limited (PPL), Faiza Karim, Maryem Momin Naqvi, Madiha Ashraf, Bilal Shah, and Vinod Dhirani