MBA Project is an integral part of the MBA program conducted at IBA Karachi. It provides MBA students, the opportunity to learn by capitalizing Karachi’s ‘business-hub’ position. However, the project is not restricted to Karachi. A group of 4-6 final year students undertake a management consulting assignment in real life business environment related to managerial and organizational problems. It is where they apply the concepts studied in class.
MBA Project not only enables students to develop interviewing, report writing and presenting skills, but also provides an opportunity for them to enhance their managerial and leadership skills, besides their problem-solving, decision-making and project management skills.
MBA Research Projects from 2020
Identifying consumer preferences in the B2C apparel market of Pakistan, Humaira Pervaiz, Umaira Mujtaba, and Zahra Waheed Khwaja
Nestle - Online retail shopping, Maryam Rashid, Muhammad Arsalan Amin, Muhammad Hamza Rauf, Rabeeya Tariq, and Shuja Khalid
Feasibilty study of Corrugated Pallets, Syed Aun Raza
Feasibility study of corrugated pallets, Syed Aun Raza, Haris Riaz, Muhammad Nabil Khan, Syed Talal Arif, Syed Saad Ali, and Yawar Hayat
Cold Chain feasibility study for an export based agri-business project, Abdul Rehman, Ahmed Javed Khan, Mohsin Ameen, Nauman Naseem, Omair Sharif, and Shahzeb Ali Memon
Mortein - Finding a new positioning idea, Javeria Salim, Syed Rameez Ali, Farheen Shah, Rida Sohail, and Anjali Chawla
Research on usability & value-added open-box and spot-opt delivery services, Muhammad Mustafa Sarwar, Muhammad Ramish Khan, Rashi Kumar, Saim Mumtaz, and Zohaib Qureshi
LED lighting OEM study, Ali Bin Tahir, Ayesha Jamil, Fatima Haq, Haya Faisal Siddiqui, Muhammad Saad Soban, and Taha Hussain Rizvi
GS1 barcode system implementation, Ahmed Abuzer Usmani, Javeria Rehan, and Muhammad Khan
MBA Research Projects from 2019
Business potential study of maintenance of rotating equipment in process industries in Pakistan (oil & gas, petro chemicals & fertilizer), Faraz Afzal, Hassan Ali Naqvi, Muhammad Dayan Bajwa, Irshad Ali, and Wajahat Ali
Service quality optimization at IRBT, Anum Abrar Ahmed, Ashfaque Ali Dasti, Mohsin Maqsood, Muhammad Ali Afzal Lilla, Muhammad Bilal Khan, and Muhammad Hasan Saeed
Revamping stand-alone investment banking industry in Pakistan, Afshan Ajaz, Muhammad Mohsin Jalil Khan, Sofia Riaz, Syed Qamber Ali, and Syeda Rabeea Masood
Boosting FDI inflows in Pakistan, Muhammad Bilal Akhter, Muhammad Sarim Khan, Muhammad Adil Faiyaz, and Muhammad Usman Ijaz
An outlook of Pakistan’s energy mix in the future, Abeer Fatima, Farah Muhammad Siddiq, Munim Hussain, Rafia Javed, and Salman Saeed
Demand planning and forecasting of Imtiaz supermarket (ISM), Mehak Fatima, Muhammad Zain, Musabbir Hussain, Shabana Ashraf, and Subiya Irfan
Gul Ahmed-updated Human Resource Manual, Kumail Akhtar Habib, Muhammad Musharaf Shehzad, Muhammad Usman Salim, Sumaya Ali Channa, Syeda Zuimah Wasim, and Zain Umer
Improvements in sales management systems at IMC dealerships, Ayesha Hasan, Salman Sajjad, Sidra Tariq, Syed Basil Ghani, and Waleed Muhammad
Job analysis and KPI management, Bisma Imran, Haris Khan, Rida Asim, Shuja ur Rehman, Tooba Rehman, and Valieyah Ikram
Gul Ahmed Textile mills Ltd. job analysis of manufacturing division, Aiman Irfan, Asma Bhanj, Dania Shaikh, and Zainab Ali Memon
Commercial and financial feasibility for ride hailing venture, Anas Arif Kashani, Sahrish Irfan, Syed Muhammad Hani Ather, Syed Salman Hasan Rizvi, and Urooj Azhar Usmani
Market feasibility for Air Curtains, Abdul Arham Khan, Kamran Ali Shahzor, Momina Ahmed, Shahryar Varzgani, and Syed Muhammad Antiq
Analyzing the impact of brand name and logo, of branded rice, on consumer perceptions, Ahmed Saeed Khan, Ali Zafar, Muhammad Junaid, Owais Atiq, and Rumsha Siddiqui
Enhancing consumer acquisition for storm Wi-Fi, Ahsan Mirza, Ali Asher Rizwan, Kamran Tahir, Mohammad Umer Pervez, Mustajab Ali, and Waqar Nagi
Parco renewable energy feasibility report, Arsalan Mushtaq, Junaid Saleem, and Zaeem Qadir
Influencer marketing for LUX, Akmal Nadeem, Faryal Qureshi, Mira Anwar Malik, Muhammad Talha Noman, Ramsha Raza Kazmi, and Zunair Muzaffar
Digital marketing plan for optic white, Farrukh Naeem, Hiba Saleem, Mehak Ahmed, Muhammad Ibrahim, Rachel Lobo, and Talha Naeem Farooqui
Interview.pk – development of a business plan, Michelle Pinto, Mohammad Omar, Salman Malik, Syeda Khushbakth Rizvi, and Zulfiqar Ali Abdul Qadir Sajwani
Walls e-commerce, Hera Qamar, Maria Zubairy, Muhammad Zaid Moosani, Qazi Mohtashim Ahmed, Sara Khan, and Tooba Mushtaq
Outage spares management at Hub power station: Hub Power Company Ltd., Mohammad Naveed ur Rahman and Naveed Rabbani
Understanding the brand equity of candyland novella: the recommended marketing and retail strategy for the brand, Amal Rauf, Anum Sadik, M. Danish Ashraf, Sundus Iftikhar, Syed Faizan Zafar, and Zohaib Iqbal Khan
An empirical study to assess the demand of electric cars in Karachi, Danyal Sajid, Faizan Asif Aziz, Ghazain Hussain, Hamza Khan, Masood Ather, and Mustaqeem Yousfani
Vision pharmacy program-RB Pakistan, Haseeb Shahid, Javeria Nakhuda, Rahma Nizami, Sarah Farooq, Shahmeer Yusuf Khan, and Syed Zohaib Jamil
Introduction of economy Sedan in B-Sedan segment: a market feasibility study, Burhan Shariff, Muhammad Alam Ayub, Muhammad Saad Afridi, Shahbaz Khan, Syed Muzzumil Ali, and Syed Saad Ahmed
New product development at Unilever - munchies, Maha Shariq, Mariam Taj, Rahat Mirza, Sabika Shahid, and Zainab Rauf Puri
Hackathon: an innovative approach towards organizational improvement in Pakistan, Ahmed Ozair Siddiqui, Faisal Mehmood, and Muhammad Taha Anver
To assess the techno-commercial viability of a rotary workshop in Pakistan, Fatima Siddiqui, Mohammad Ahsen Adil, Muhammad Asad Alam, Muhammad Shahab Khan, and Zaynab Abedin Jawad
Rice branding: engro eximp agriproducts, Hadia Siddiqui, Maria Bakhtiar, Mariam Siddiqui, Noor ul Ain Nasim, and Yusra Yousuf
Toyota motor oil - market analysis, Muhammad Faizan Siddiqui, Osama Nadeem Siddiqui, Muhammad Usman Tanveer, Syed Bilal Asim Kazmi, and Syeda Adeeba Zahid
Status and direction of the orphan program at AKF, Aisha Tariq, Danial Shahid Jan, Fahad Rehman, Haris Raza, Mirza Shahzad Baig, and Syed Farooq Ahsan
Brand repositioning of Hardee’s, Amna Urooj, Farah Rasheed, Masooma Raza, Ruba Mehreen, and Syed Faizan Tahir
Marketing and resource development strategy, Faizan Yousuf, Hussain Zoeb, Mufaddal Ali, Salman Zahid, Umair Ahmed Baig, and Uzair Hussain Mughal
Telemart – affiliate program, Mohammad Ahmad Zafar, Muhammad Ali, Noman Badar Siddiqui, Syed Daniyal Abbas Zaidi, Syed Mehdi Mustafa, and Usman Hanif Khan
Functional strategy for ride hailing services in Pakistan, Muhammad Zahid, Rashid Hussain, and Hamza Jafri
MBA Research Projects from 2018
Feasibility study of breakfast cereal in Pakistan, Ahsan Ahmed, Hasham Zahid, Hera Nisar, Waleed Saleem, S. Aneeq Imtiaz, and Hashir Sohail
Analysis for feasibility of e2e outsourcing (3PL) of imports and advice a comprehensive plan and execution strategy with the aim to reduce delay & hindrances which might be affecting PPL's operations, Syed Owais Ahmed, Sohaib Zulfiqar, Waqas Abrar, Nasir Mazhar Abro, Waqas Ahmed Khan, and Muhammad Azeem
British council library, Ayesha Ahsan, Binte Zohra, Ramla Hussain Zaidi, Umer Javed, and Usman Farooq Usmani
LRBT supply chain optimization, Abdul Aleem, Muhammad Danish, Syed Saqlain Shah, and Syed Irtaza Zaidi
Mandi express, Ahmed Anjum, Bilal Mahmood, Danish Raza, Ghulam Mujtaba, Rafiq Lightwala, and Zaid Habib
To devise industry analysis and marketing plan for the development of a commercial laboratory in Karachi, Muhammad Yasir Ansari, Muhammad Waqas Mohsin, Wahaj Hasan, Muhammad Arsalan Ashraf, Shozab Abid Azhar, and Muhammad Tanweer Uddin
Al-Mezan investments, Assad Ullah Ashraf, Hassan Adil Malik, Komal Shamnani, and Syed M. Hussain
Dipitt: a new product launch, Syed Arsal Ayub, Sunaim Shadmani, Saad Hamid, Sehrish Yunus, and Umair Asif
Careem-profiling of bike customers, Komal Azhar, Mahroze Ali, Mushhood Ahmed Khan, Mohammad Ali Khawar, Sohaib Patel, and Syed Usman Naqvi
A way to drive business performance, Areeb Ekhlaque, Murtaza Naseem, Khizer Zulfiqar, Najeeb Ullah, and Shoaib Abbas
Matco foods limited, Kanwal Hassan, Naina Rani, Muhammad Yasir Usmani, and Syed Zain Jafar
Market analysis of UPVC frams and fittings in Karachi, Ahsan Iftikhar, Moez Munir, Mikail Mohsin Khan Toru, M. Azeem Fazal, M. Owais Khan, and Shahzeb Khalil
Business plan for Sicilian pizza, Syed Omar Javed, Kashif Riaz, Muhammad Junaid Muzammil, Bilal Javed Jafrani, and Rohail Ahmed Khan
Automobile industry by segment & opportunities (fuel cards), Ammar Junaid, Hassan Saeed, Khawaja Bilal Ahmed Wyne, and Muhammad Naqeeb
Marketing research analysis and digital strategy for variety center toys retailer, Adil Azam Khan, Talal Shakeel, Hassan Khalid, M Mobeen Ayub, Mohsin Haider, and Nitasha Fahd
Insights into careem and non-careem rickshaw drivers, Emaduddin Khan, Dawood Gaziani, Junaid Bin Zubair, Moazzam Ali Shah, Mohib Umrao, and Zubair Qureshi
Marketing strategy for Dettol's liquid handwash - Reckitt Benckiser, Saher Mirza, Ailia Aziz, Sayem Mustafa, Obaid Usmani, Asif Ali Khan, and Anoshia Ali
Feasibility and market study of mayonnaise plant in Pakistan - MATCO foods, Muhammad Raheel, Ashar Azam, Ahmed Fariuddin, Ali Salman, and Abdur Rafay
Vendi Vending machines, Alishba Rizvi, M. Abdullah Khan, Rafia Husain, Syed Abdal Saleem, Syed Khalid Shafqat Bukhari, and Syeda Shahammah Rizvi
Building B2B marketing strategy & business development plan for Barqtron, Anum Saeed, Masooma Zaidi, Mujtaba Asad Ali, Ramsha Arif, Sehar Masud, and Zohaib Aijaz
Business feasibility plan for office furniture industry Pak carpet industries (PCI), Osama Bin Shahid, Talha Khan, Habib Akbar, Saad Iqbal, and Mubashir Akhai
Digital payment ecosystem in Pakistan, Furqan Rafi Shan, Hasan Jamil, Sahabzada Aunuddin Qadri, Syed Sarmad Hasan, Syed Shayan Safdar, and Tahir Ashraf
A study on low investor base in capital market of Pakistan, Faizan Shujaat, Hammad Khalid, Haris Saeed, Muhammad Shoaib Khan, Muhammad Umer Ather, and Rao Umer Ali Khan
Gillete Pakistan, Alizeh Tariq, Tanveer Ahmed, Salman Buhkari, Muhammad Hasan, and Irfan Kanwar
Marketing strategy for the launch of Wi-tribe 4.5G LTE internet, Abdul Aziz Wadiwala, Fahad Ali, Muhammad Khizer Alam, Muhammad Osama Yousuf, and Syed Muhammad Faizan
Assessment of flavor industry and preparation of a feasibility report for flavor manufacturing plant in Pakistan, Sayed Muhammad Wajdan, Syed M. Asad, Neemi Bano Siddiqui, Shaheer Ahmed, and Nabil Ahmed
Marketing plan for NADEC, Hareem Fatima Zafar, Javeria Rahim, Syed Ahmed Ali Maaz, Zain Ali Khan, and Zain Imran
TCS international, Ammar Tariq Zuberi, Haris Ali, and Khushbakhat Vaka
MBA Research Projects from 2017
Retail strategy for Meat One, Muhammad Hamza, Haider Hasan, Rabeet Ahsan, Syed Saad Shah, Raafay Ali, and Hasan Najib
Mutual fund industry of Pakistan : al-meezan investment, Syed Faran Ul Haq, Syed Ahmed Ali, Syed Ovais Uddin, Atif Javed, and Umair Aleem
Safety culture safety management system and leadership for safety assessment for Synergy Power Limited, Humayun Yousaf, Muhammad Akbar, Muhammad Owais Yar Khan, Syed Hassan Mahmood Wasti, and Umair Mehmood uz Zaman
MBA Research Projects from 2016
Marketing strategy for disprin, Adeel Ahmed, Adnan Farooqui, Danish Ali, Hamza Ansari, Syed Hammad Hussain, and Zohaib Faizi
Batteries Industry of Pakistan, Amanullah Hafeez, Attash Sawja, Hussain Feroz, Madiha Qadeer, Saima Azhar, and Sidra Sarfaraz
Marketing strategy for programmatic media buying, Syed Sohaib Hassan, Usman Ali Ahmed, Syed Ali Mohsin, Zain Ali Mohsin, Kanwal Azizi, and Muhammad Ahsen Raza
Health-hygiene-home, Aasim Abbas Jafray, Ijlal Malik, Shazeb Naseem, Syed Muhammad Mahd, and Zahid Bin Zahid
Al Karam textile mills (Private) Limited : "logistics optimization, loading & unloading efficiency, warehouse management & optimization and green procurement", Hammad Kamal, Kamran ul Haque, Muhammad Saad, Salman Ahmed, and Syed Umair Ashraf
Business plan for launching imported category of frozen fruits, vegetables and smoothiesat hashwani group, Syed Farjad Mustafa, Anum Naseem, Mudassira Hassan, Muhammad Nauman Raza, and Muhammad Saad Iqbal
TEZMAN, Ahmed Qaiser, Anum Fatima, Faran Atta Khan, Muddasir Shahid, Umair Yousaf, and Jibran Ilyas
To study reasons/challenges for low adoption of M-Wallets in Pakistan : a research on easy paisa, Sharoon Rasheed, Atif Hussain, Waqas Mehmood, and Muhammad Badar Siddiqui
Legal and socio-economic aspects of special economic zones, Hassan Saeed and Syed Sarmad Hassan
Comprehensive distribution strategy for PSO in lubricants, Abdul Salam, M. Arsalan Shaikh, M. Ismail, Zohaib Anjum, and Khadija Arshad
Zodiac specially (Pvt.) Ltd, Anoosha Shahid, Fahad Jawad, Muhammad Shumail Nini, Noman Haider, and Sidra Mobin
Mughal foods, Muhammad Asad Zahid, Osama Muhammad Ali, Mahham Mustafa, and Talha Ahmed Mufti
Digital disruption in Pakistan an overview of online shopping attitudes perceptions and shopper profiles, Ala Zia, Ayaz Ahmed, Haadiya Ismail, Raaj Faheem, and Yamna Hassan
A brief marketing research on brand awareness of Mehran spice & food industries, Marium Zubair, Muhammad Umar Farooq, Suleman Khalid, Syed Noman Ali Jafery, and Waqar Khalid
MBA Research Projects from 2015
Alternative distribution channels for Al Meezan investment management limited, Nabeel Afaque, Mashal Masroor Qasim, Farzana Narejo, Tanya Waheed, Tamim Babar, and Sheharyar Iqbal
Image repositioning of Aladin Park (A.A. Joyland (pvt.) ltd.), Anam Alam, Noman Naeem, and Tooba Ashfaq
Engro fertilizers limited supply chain process re-enginering, Muhammad Israr Anwer, Muhammad Talal Shafi, Muhammad Salman Abid, Feroze Parveen, and Yusra Siddiqui
Understanding snack food consumption and preferences of school students in Karachi Pakistan, Madiha Ghaffar, Mubbashir Abbas, Muhammad Zeeshan Hasan, Tahseen Ahmed Khatri, and Wali ul Islam Hashmi
Market research on growing up powder milk category, Dawood Mustafa Ghazali, Sadiqa Bashir, Sana Zahra Ahmed, Sumaiya Lakhani, Yousra Tai, and Maria Bokhari
Report on market research of soft grade PVC in Pakistan, Shahid Iqbal, Fahad Salahuddin, Syed Sheraz Ali, Faisal Javed Siddiqui, and Muhammad Hammad Ahsan
Business strategy for TRG: market research, recommendations and critical success factors, Muhammad Samar Jamil, Abdul Asim M.R. Qarshi, Ghazala Kamal, and Shumaila Akhtar
Feasibility study on distribution models for online grocery retailing, Raja Simab Khan, Mubashir Khan, Muhammad Saqib, Muhammad Talha Aijaz, and Muhammad Najibullah Habib
Memon Medical Institute Hospital: Marketing Strategy, Aisha Kudiya, Ibad Ur Rehman, Mahmood Maroof, Marium Iftikhar, and Muhammad Hussain
Martin Dow limited market potential analysis of nutraceutical industry, Adil Majid, Ch. Jawad Ur Rehman, Mamoon Bin Burhan, and Syed Irfan Ali Zaidi
Agility logistic Pakistan benchmarketing project, Muzzamil Malik, Ali Tariq, Muhammad Saad, Waqas Mehmood, and Wali Dad Khan
Understanding the evolving men shaving habits, Ghulam Mohiuddin, Noman Ahmed, Osama Saeed, Talha H. Siddiqui, and Zain Afzal
