Degree
Master of Business Administration
Faculty / School
School of Business Studies (SBS)
Advisor
Syed Akhtar Mahmud, Visiting Faculty, Department of Marketing
Client
KIA
Committee Member 1
Syed Akhtar Mahmud Visiting Faculty Department of Marketing Institute of Business Administration (IBA), Karachi
Project Type
MBA Research Project
Abstract / Summary
This project aims to perform market research on engine oil and consumer behavior towards engine oil. The techniques used to collect data were qualitative and quantitative research methods. The research objectives were to develop a marketing and supply chain strategy for the launch of KIA Genuine Motor Oil in Pakistan.
Recommended Citation
Saleem, F., Ahmad, M., Bint e Sohail, S., Zehra, S. F., & Kamal, Z. (2021). Feasibility study of KIA genuine motor oil launch (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-mba/261
