Degree
Master of Business Administration
Faculty / School
School of Business Studies (SBS)
Advisor
Dr. Asim Shabbir, Assistant Professor and Program Coordinator MS Marketing, Department of Marketing, Institute of Business Administration (IBA), Karachi
Project Coordinator (Internal)
Muhammad Zahid
Project Coordinator (External)
Zainab Arshad
Client
English Biscuit Manufacturers
Committee Member 1
Dr. Asim Shabbir
Committee Member 2
Raees ur Rehman
Project Type
MBA Research Project
Keywords
Schools snacks, parental influence, dietary pattern, children snacks
Abstract / Summary
Children's snacking habits are changing quickly due to a combination of marketing tactics, shifting societal standards, and parental choices. However, it has proven difficult for marketers to target their products successfully due to a lack of a thorough grasp of these shifts across all age groups. The study aims to shed more light on the unique snacking preferences, influences, and barriers that kids between the ages of 5-15 encounter. This knowledge is essential for creating product offerings and marketing campaigns that are specifically targeted at this group of consumers. The project's goal is to determine and examine the various snacking preferences of kids in three important age ranges: 5-8, 9–12, and 13–15. By employing techniques like word association, picture association, and sentence completion, the research delves into the sensory and emotional associations children have with snacks. The objective is to gather actionable insights that can inform product development, packaging, and marketing strategies, ensuring they align with the nuanced preferences and habits of each age group.
Recommended Citation
Baig, H., Siddiqui, H., Khan, S. A., & Ahmed, T. (2024). Snack Food Choices Among Children (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-mba/323
