Degree
Master of Business Administration
Faculty / School
School of Business Studies (SBS)
Advisor
Dr. Nyla Aleem Ansari, Assistant Professor, Department of Management
Project Coordinator (Internal)
Dr. Muhammad Shafique
Project Coordinator (External)
Taniya Muhammad Hanif, HR Manager Junaid Jamshed
Client
Junaid Jamshed (PVT) LTD
Project Type
MBA Research Project
Keywords
KPI, Business Applications, Enterprise Infrastructure, Process Flows
Abstract / Summary
This study investigates the standardization of Job Descriptions (JDs) and Key Performance Indicators (KPIs) at Junaid Jamshed (Pvt.) Ltd., a rapidly expanding fashion and lifestyle brand in Pakistan. The company’s growth has been accompanied by challenges such as unclear roles, inconsistent performance assessments, and weak alignment between employee responsibilities and organizational objectives. To address these concerns, the project adopted a qualitative methodology incorporating both primary and secondary research. Primary data was collected through semi-structured interviews with department heads and employees, group discussions, and workplace observations, while secondary data comprised literature reviews and benchmarking of international best practices within the fashion and retail sectors.
The analysis revealed significant gaps between documented and actual job responsibilities, as well as overlapping functions across departments. To resolve these inefficiencies, standardized JDs were developed, incorporating core duties, required skills, decision-making authority, and growth opportunities. In addition, process flows for the Business Applications and Enterprise Infrastructure units of the ICT department were designed to improve transparency, efficiency, and interdepartmental communication.
The findings demonstrate that standardized JDs and KPIs provide a structured framework for recruitment, performance evaluation, and workforce development. By clarifying responsibilities and aligning roles with organizational goals, the framework enhances accountability, employee motivation, and operational efficiency. Furthermore, it creates a scalable HR model that can be extended to other departments, thereby supporting strategic workforce planning and sustainable organizational growth. The project highlights the critical role of HR systems in enabling a results-oriented culture within dynamic and competitive industries.
Recommended Citation
Murad, A. I., Ghaffar, A. A., Bumbia, A. B., & Koraishie, K. A. (2025). Standardization of Job Descriptions and Key Performance Indicators at Junaid Jamshed (Pvt) Ltd (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-mba/344
