Degree
Master of Business Administration
Faculty / School
School of Business Studies (SBS)
Advisor
Dr. Saima Hussain, Assistant Professor, Department of Marketing
Client
Oraan
Project Type
MBA Research Project
Keywords
https://ir.iba.edu.pk/do/search/?q=Study%20Now%20Pay%20Later%20(SNPL)&start=0&context=8598587&facet=">Study Now Pay Later (SNPL), Educational Loans, Student Financing, Student Loans, Educational Aid, Financial Aid
Abstract / Summary
Oraan’s Study Now Pay Later aims to revolutionize financing for educational institutions by enabling flexible payment options tailored to the needs and demands of the customer. Oraan has an established brand name in the industry. Though it is a relatively new Fintech, the company has made a mark for itself in the digital financing landscape of Pakistan with its flagship product, the Oraan Committees. Staying true to its vision of enabling and empowering financial decision building Oraan’s SNPL product is directed toward students. It enables them to pay their fees in chunks instead of upfront and fosters financial management and stability. Building on the strong foundation of the master brand, SNPL should collaborate with educational institutions to push the offering through their channels, bridge knowledge and communication gaps and implement below the line (BTL) activities targeted towards its TG.
Recommended Citation
Gul, F., Saeed, M., & Shahid, S. (2023). Oraan's Study Now Pay Later (SNPL) - Catalyzing a Paradigm Shift in Educational Financing (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-mba/295
