Degree
Master of Business Administration
Faculty / School
School of Business Studies (SBS)
Advisor
Mr. Abdul Rahim Suriya, Visiting Faculty, Department of Finance
Project Coordinator (Internal)
Muhammad Zahid
Project Coordinator (External)
Mr. Asad A Ahmed (Deputy General Manager - New Ventures - PSO)
Client
Pakistan State Oil (PSO)
Project Type
MBA Research Project
Keywords
Electric Vehicles (EVs), EV Charging Infrastructure, Sustainable Mobility, Grid Load Management (GLM), Transformer / Rectifier unit, Electric Distribution Network (EDN), Thermal Management System, Electric Vehicle Supply Equipment (EVSE), Energy Tariffs and Regulation, Public-Private Partnerships (PPP), Environmental Sustainability, Battery Management System (BMS)
Abstract / Summary
Pakistan is relatively a small market when it comes to the use of electric vehicles (EVs). However, this also spells a plethora of opportunities for potential investors in this sector. The Ministry of Climate Change has charted out a policy for EV in 2019, however, with the new government in place last year, The New Energy Vehicle Policy 2025-2030 being framed envisages an ambitious road map for the transportation sector in Pakistan. New targets have been set to facilitate 30% new EV sales in 2030 and 90% by 2040. This ambitious target offers a huge opportunity for the development of the charging infrastructure for the EVs in Pakistan. The report is aimed at evaluating the market potential for EV charging stations and explore their business viability in Pakistan. The study assesses the current demand for 4-wheeler electric vehicles in urban and suburban areas of Pakistan. The paper investigates the market segmentation, targeting, and positioning for EV charging solutions. It also analyzes consumer perceptions about EVs, potential demand hotspots, and explores the growth prospects. The study further evaluates the regulatory environment in Pakistan and what kind of policies are being framed to facilitate the progress of this sector. Some of these dimensions include analyzing the tariffs, incentives for green energy, and government support for EV adoption. The research further investigates economic factors such as the cost of electricity, subsidies for EV-related infrastructure, and financial incentives for businesses investing in green technologies.
Recommended Citation
Anwar, S., Raza Syed, S., Ahmed, H., & Saeed Khalili, F. (2024). Feasibility study of EV charging stations for PSO: market potential and business viability (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-mba/338
