Degree
Master of Business Administration
Faculty / School
School of Business Studies (SBS)
Advisor
Dr. Mujeeb Ur Rehman Bhayo, Assistant Professor, Department of Finance, Institute of Business Administration (IBA), Karachi
Project Coordinator (External)
Zunair Zubair, Assistant Manager, Growth & Strategy Weaves Corporation Limited
Client
Weaves Corporation Limited
Committee Member 1
Dr. Mohsin Sadaqat, Project Reviewer, Department of Finance, IBA
Project Type
MBA Research Project
Keywords
brand extension, premium repositioning, financial modelling, unit economics, rent sensitivity
Abstract / Summary
Kanteen is a strategically important, yet unprofitable unit of Weaves Corporation located within the Khaadi brand ecosystem. This project addresses the need for a financially integrated approach to restore Kanteen’s profitability while supporting the master brand premium strategic repositioning of Khaadi. This project is based on a profit and loss statement for a seven-month period, three months of sales data collected from the Dolmen Mall Clifton Kanteen, management interviews and a customer perception survey in Karachi
Recommended Citation
Siddiqui, M., Nasr, A., Hasan Rizvi, S., & Ahmed, S. (2026). Financial Strategy for Supporting Premium Repositioning of Kanteen under Khaadi's Brand Ecosystem (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-mba/357
