Degree
Master of Business Administration
Faculty / School
School of Business Studies (SBS)
Advisor
Ms. Mahreen Nazar, Assistant Professor, Department of Accounting & Law
Project Coordinator (Internal)
Dr. Yasir Mansoor Kundi, Assistant Professor, Department of Management
Project Coordinator (External)
Hira Siddique
Client
PwC Pakistan
Project Type
MBA Research Project
Keywords
People Strategy, Talent Retention, Skill Gap Analysis, Human Capital Transformation, Strategic Competitiveness
Abstract / Summary
This study explores the A.F. Ferguson & Co. (PwC Pakistan) people strategy redesign, as required by its long-standing talent retention, skills acquisition and workforce preparedness issues in the professional services industry. The research is placed against a background of accelerating digital change, changing employee demands, and the increased competition over talented employees. PwC Pakistan experiences a high turnover within core service lines, dependency on the traditional HR systems, and a high level of skills shortages, which includes data analytics, leadership advancement, and cybersecurity.
The mixed-method research design was used and three components were assessed: (1) Competitor strategy benchmarking, comparing the human capital practices of PwC Pakistan with the best global and local firms; (2) Exit data analysis, determining the attrition data by department, role, gender; and (3) Skills gap analysis, analysis of the workforce capabilities in line with strategic needs. Results show that PwC Pakistan is falling behind competitors in using agile HR tools and contemporary talent management systems. The attrition is the greatest at the Assistant Manager level, and the shortage of skills is threatening future competitiveness.
The paper will end with evidence-based recommendations to update HR systems, enhance employee engagement, and people strategy consistency with benchmarks in the global market. These insights form part of the discussion of strategic human capital management in emerging markets and gives a road map on how an organization can be transformed.
Recommended Citation
Hussain, M. M., Ahmed, M., Qazi, S. H., & Ali, R. (2025). People Strategy for PwC Pakistan (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-mba/345
