Consumer perceptions regarding Electronic Money Institutions (EMIs) as Distinctive Fintech Platforms
Degree
Master of Business Administration
Faculty / School
School of Business Studies (SBS)
Advisor
Dr. Muhammad Talha Salam, Visiting Faculty, Department of Marketing
Project Type
MBA Research Project
Abstract / Summary
This research aims to understand the perception of people towards Electronic Money Institutions. Many players have emerged with the recent innovation in financial services and EMIs are one of them. The main focus of the research is to study the consumer’s perception of those EMIs as a distinctive fintech player. This research uses a quantitative approach by creating survey forms that were distributed to the public. The results showed that people have high expectations from these newly launched fintech companies and are willing to move towards them if all their queries are solved. The results were validated using pilot and then convenience sampling.
Recommended Citation
Khalid, Y., Gul, P., Khan, A. U., & Ali, A. (2023). Consumer perceptions regarding Electronic Money Institutions (EMIs) as Distinctive Fintech Platforms (Unpublished graduate research project). Institute of Business Administration, Pakistan. Retrieved from https://ir.iba.edu.pk/research-projects-mba/307
