2023 - Sustainability: Global & Local Challenges

The conference theme for 2023 is Sustainability: Global and Local Challenges. Sustainability entails the ability to maintain or support processes or conditions over time, often used in the context of natural resources, such as the ability to maintain or support the use of resources without depleting them. It is also used in the context of social and economic systems, such as the ability to maintain or support the well-being of people and communities over time. This complex concept involves balancing economic, social, and environmental factors to ensure long-term viability.

The scope encompasses research from the disciplines of Management, Marketing, Finance, Accounting and Law.

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Schedule
2023
Friday, May 26th
2:45 PM	A Model for Maqasid Analysis of Islamic Banks & Its Application in Pakistan Zahra Riaz Nakhoda, Institute of Business Administration, Karachi G-13, Aman-CED, Ground Floor, Institute of Business Administration, Karachi 2:45 PM - 4:45 PM
2:45 PM	Adaptive market hypothesis: Evidence from Pakistan Stock Exchange Midhat Jamil, Institute of Business Administration, Karachi MCS-4, Aman-CED, First Floor, Institute of Business Administration, Karachi 2:45 PM - 4:45 PM
2:45 PM	Adding fuel to the fire: A preliminary investigation on the devastating effects of Environmental Racism after Pandemic on health disparities and social stress Nosheen Sarwat, Institute of Management Sciences, Bahauddin Zakariya University Farooq Khan, Institute of Management Sciences, Bahauddin Zakariya University Muhammad Qasim, Institute of Management Sciences, Bahauddin Zakariya University 2:45 PM - 4:45 PM
2:45 PM	Circular economy in the perfume industry: A qualitative investigation of consumer perception Dildar Hussain, Rennes School of Business, France MCS-5, Aman-CED, Second Floor, Institute of Business Administration, Karachi 2:45 PM - 4:45 PM
2:45 PM	Contemporary challenges and issues related to Minimum Wage Laws, Equity, Diversity and Inclusion to Social Justice in the context of Pakistan Mushtaque Ali Channa, Bahria University, Pakistan Sayma Zia, Bahria University, Pakistan G-13, Aman-CED, Ground Floor, Institute of Business Administration, Karachi 2:45 PM - 4:45 PM
2:45 PM	Do Peers and National Culture Matter for Capital Structure Decisions of Emerging Market Corporations Ameenullah Aman, Shaheed Zulfikar Ali Bhutto Institute of Science and Technology, Gharo Pakistan Isma Zaighum, Bahria University Karachi Mohd Zaini B. Abd Karim, Universiti Utara Malaysia MCS-4, Aman-CED, First Floor, Institute of Business Administration, Karachi 2:45 PM - 4:45 PM
2:45 PM	Effects of Green Marketing and innovation on the purchase intention of consumers in Hyderabad, Pakistan: Mediating role of perceived quality and perceived value Aiza Aziz Qureshi, SZABIST MCS-5, Aman-CED, Second Floor, Institute of Business Administration, Karachi 2:45 PM - 4:45 PM
2:45 PM	Firm's ESG orientation, Dividend Policy, and the COVID-19 Pandemic: An empirical investigation Falik Shear, National Textile University (NTU) Muhammad Suhail Rizwan, College of Banking and Financial Studies MCS-4, Aman-CED, First Floor, Institute of Business Administration, Karachi 2:45 PM - 4:45 PM
2:45 PM	Impact of job burnout on organizational commitment with mediating effect of job stress Noman Hussain, AKUH Saima Tabassum, SMIU MCS-3, Aman-CED, Ground Floor, Institute of Business Administration, Karachi 2:45 PM - 4:45 PM
2:45 PM	Investigating the determinants of food wastage in Pakistan: A study of consumer-related food waste Rachna Haresh Bhimani, SZABIST Anam Lalwani, SZABIST MCS-5, Aman-CED, Second Floor, Institute of Business Administration, Karachi 2:45 PM - 4:45 PM
2:45 PM	Islamic Sustainability Finance - a way for Islamic Financial Institutions Annie Ahmad, Institute of Business Administration, Karachi G-13, Aman-CED, Ground Floor, Institute of Business Administration, Karachi 2:45 PM - 4:45 PM
2:45 PM	Organizational Sustainability; Role of Technology Leadership, Green HRM and Green Knowledge Sharing Fatima Shaikh, Sukkur IBA University MCS-3, Aman-CED, Ground Floor, Institute of Business Administration, Karachi 2:45 PM - 4:45 PM
2:45 PM	Stock price prediction using neural networks: A case of Pakistan Maryam ., Institute of Business Administration, Karachi MCS-4, Aman-CED, First Floor, Institute of Business Administration, Karachi 2:45 PM - 4:45 PM
2:45 PM	Technology as an enabler of Sustainability: A closer look at Artistic Milliners’ Textile Supply Chain in Pakistan Anum Zahid Saqib Sohail Akbar Ali MCS-3, Aman-CED, Ground Floor, Institute of Business Administration, Karachi 2:45 PM - 4:45 PM
2:45 PM	The effect of green HR practices on Employee Proactive Environmental Behavior: Evidence from the Manufacturing Setting Bilqees Ghani, Institute of Business Management MCS-3, Aman-CED, Ground Floor, Institute of Business Administration, Karachi 2:45 PM - 4:45 PM
2:45 PM	The impact of Basel Accord on bank investment in government securities: A case study of Pakistani commercial banks Zaira Anees, Institute of Business Administration, Karachi MCS-4, Aman-CED, First Floor, Institute of Business Administration, Karachi 2:45 PM - 4:45 PM
2:45 PM	The Impact of Sustainability Governance Indicators on Sustainable Development Goals Rehana Kouser, Bahauddin Zakariya University, Multan, Pakistan Zainab Asif, Putra Business School, Malaysia Zeeshan Mahmood, Bahauddin Zakariya University, Multan, Pakistan G-13, Aman-CED, Ground Floor, Institute of Business Administration, Karachi 2:45 PM - 4:45 PM
2:45 PM	The interconnection between TQM practices with the moderating role of Technological Turbulence on SMEs performance in Pakistan Ghias ul Hassan Khan, Institute of Business Administration, Karachi G-13, Aman-CED, Ground Floor, Institute of Business Administration, Karachi 2:45 PM - 4:45 PM
2:45 PM	The market response to Environmental, Social and Governance performance: A global analysis Muhammad Arif Khan, University of Pisa Ashraf Khan, Institute of Business Administration, Karachi M. Kabir Hassan, University of New Orleans, New Orleans Maria Pia Maraghini, University of Siena MCS-4, Aman-CED, First Floor, Institute of Business Administration, Karachi 2:45 PM - 4:45 PM
Saturday, May 27th
11:30 AM	Adopting Marketing Analytics and Artificial Intelligence for Superior Marketing Performance: Insights from Information Technology-Enabled Firms Sana Baqai, Sanayl Brands UK Jawaid Qureshi Sultan Salem, University of Birmingham MCS-5, Aman-CED, Second Floor, Institute of Business Administration 11:30 AM - 1:30 PM
11:30 AM	Chasing sustainability marketing ambitions: A case study of Pakistan Telecommunications industry Shumaila Kashif Talha Arsheen, SZABIST MCS-5, Aman-CED, Second Floor, Institute of Business Administration 11:30 AM - 1:30 PM
11:30 AM	Critical discourse analysis of CEO's message in corporate sustainability report: Prevalence of business case for sustainability Masood Ahmed, Shaheed Zulifkar Ali Bhutto Institute of Science and Technology MCS-3, AMAN-CED, First Floor 11:30 AM - 1:30 PM
11:30 AM	Examining the role of Green Knowledge Management on Corporate Environmental Performance with the mediation of Eco Technology Innovation and moderating role of Organizational Agility Ayesha Ashraf , Lecturer, University of Sahiwal Muhammad Kamran , PhD Scholar, Institute of Banking and Finance, Bahauddin Zakariya University Multan Dr Aamir Sohail , Lecturer, Thal university Bhakkar Muhammad Hasnain Ali , PhD Scholar, Institute of Banking and Finance, Bahauddin Zakariya University Multan MCS-3, AMAN-CED, First Floor 11:30 AM - 1:30 PM
11:30 AM	Impact of goal orientation on employee creativity with the mediating role of knowledge manipulation in the Information Technology sector of Pakistan Ayesha Ahmed, Bahria University, Pakistan Sana Aroos Khattak, Bahria University, Pakistan Muhammad Irshad, National University of Modern Languages Maira Anis, Bahria University, Pakistan MCS-3, AMAN-CED, First Floor 11:30 AM - 1:30 PM
11:30 AM	Islamic Finance - the remedy to rising inflation in Pakistan Naureen Ali MCS-4, AMAN-CED, First Floor 11:30 AM - 1:30 PM
11:30 AM	Non-Performing Loans: What Matters For Non-Financial Sector of Pakistan? Javed Iqbal, Institute of Business Administration, Karachi Usama Ehsan Khan, FPCCI MCS-4, AMAN-CED, First Floor 11:30 AM - 1:30 PM
11:30 AM	Scoping Study of Corporate Sector's Energy Consumption Amir Jahan Khan MCS-4, AMAN-CED, First Floor 11:30 AM - 1:30 PM
11:30 AM	Social Media Marketing Practices for SMEs in Pakistan: A Qualitative Study Erum Zaidi, SZABIST MCS-5, Aman-CED, Second Floor, Institute of Business Administration 11:30 AM - 1:30 PM
11:30 AM	Sovereign credit ratings, firms’ environmental performance, and voice & accountability: A nexus Muhammad Suhail Rizwan, College of Banking and Financial Studies - Oman Anum Qureshi, Institute of Business Administration, Karachi, Pakistan Irfan Ullah Sahibzada, National University of Science and Technology - Pakistan MCS-4, AMAN-CED, First Floor 11:30 AM - 1:30 PM
11:30 AM	Sustainability Secret: Goals Achievability (GA), Political Feasibility (PF), and Economical Viability(EV) Muhammad Zia ur Rehman Muhammad Shahbaz Maria Zia MCS-3, AMAN-CED, First Floor 11:30 AM - 1:30 PM
11:30 AM	The financial well-being of households through Digital Financial Inclusion: Does Age, and Gender play any role? Evidence from Pakistan Zahid Bashir Sabeeh Iqbal Muhammad Aamir MCS-4, AMAN-CED, First Floor 11:30 AM - 1:30 PM
11:30 AM	The Impact of Facebook and Instagram Adoption on Marketing Performance: The Case of SMEs in Developing Countries Muhammad Bilawal Khan, The Gloucestershire Business School, University of Gloucestershire, Cheltenham, United Kingdom (UK) Elohor Pamela Malaka, The Gloucestershire Business School, University of Gloucestershire, Cheltenham, United Kingdom (UK) MCS-5, Aman-CED, Second Floor, Institute of Business Administration 11:30 AM - 1:30 PM
11:30 AM	The Nexus between attitude towards technological change and an academic self concept with the mediation of students’ creativity: Reexamining Kurt Lewin Model in Higher Education Institutes (HEIS), Sindh Province, Pakistan Aisha Ansari, Institute of Business Administration, University of Sindh Jamshoro, Sindh MCS-3, AMAN-CED, Ground Floor 11:30 AM - 1:30 PM
11:30 AM	The nexus between attitude towards technological change and an academic self-concept with the mediation of students’ creativity: reexamining Kurt Lewin Model in Higher Education Institutes (HEIS), Sindh Province, Pakistan Aisha Sharif Ansari, SZABIST Hyderabad, Pakistan Dr Sobia Shafaq Shah, IBA, University of Sindh, Jamshoro – Pakistan Prof. Dr. Imam ud din Khoso, IBA, University of Sindh, Jamshoro – Pakistan MCS-3, AMAN-CED, First Floor 11:30 AM - 1:30 PM
11:30 AM	The statistical value of labor force in Brick Kilns and Marble Industry: a case study of Peshawar Muhammad Imran Khan, Applied Economics Research Center Shahrome Khan, PIDE Shahda Hanif, AERC MCS-4, AMAN-CED, First Floor 11:30 AM - 1:30 PM
2:30 PM	A systematic study of Pakistan’s Circular Debt to determine a pathway for immediate, medium-level and long-term policy directives to curb its burgeoning volume Neha Masroor Kafait Ullah Dr., National University of Sciences and Technology (NUST) MCS-3, AMAN-CED, Ground Floor 2:30 PM - 4:30 PM
2:30 PM	Asset Management System Design for Electric Utilities in Developing Economies; A case of Pakistan Muhammad Asfand Yar, Institute of Business Administration (IBA) Mohammad Kamran Mumtaz, Institute of Business Administration (IBA) MCS-3, AMAN-CED, Ground Floor 2:30 PM - 4:30 PM
2:30 PM	Effect of Machine Learning in Better Portfolio Management: Evidence From PSX Muddassir Sayeed Siddiqui, ILMA University Syed Muhammad Noaman Ahmed Shah, Mohammad Ali Jinnah University, Karachi MCS-4, AMAN-CED, First Floor 2:30 PM - 4:30 PM
2:30 PM	Environment needs a lift! Focus on thrift. A new mantra of the younger generation Anusha Samad Khan, Institute of Business Administration, Karachi, Pakistan MCS-5, AMAN-CED, First Floor 2:30 PM - 4:30 PM
2:30 PM	Ethical (Islamic) Microfinance to create the Development Wonder? Muhammad Ahtesham Khan MCS-4, AMAN-CED, First Floor 2:30 PM - 4:30 PM
2:30 PM	Exploring the link between family and community embeddedness on employee retention: the role of gender Zaheer Abbas RSM, National Bank of Pakistan Carolina Serrano-Archimi, IAE, Graduate School of Management, Aix Marseille University, France MCS-3, AMAN-CED, Ground Floor 2:30 PM - 4:30 PM
2:30 PM	Fostering innovativeness among nurses: It’s Not What I Am, It’s What I Do Wasim Abbas Awan, Shaheed Zulifqar Ali Bhutto University of Law Hina Amin, Shaheed Zulifkar Ali Bhutto Institute of Science and Technology Mahrukh Askari, KASB Institute of Information Technology, Karachi Shafique Ahmed, Sindh Madressatul Islam University, Pakistan MCS-3, AMAN-CED, Ground Floor 2:30 PM - 4:30 PM
2:30 PM	Fuel Optimization of a Cement Industry, Case Study Syed Rehan Ashraf, University of Management and Technology Lahore Muhammad Amin, University of Management and Technology Lahore G-13, AMAN CED, Ground Floor 2:30 PM - 4:30 AM
2:30 PM	Green Sukuks in Pakistan - Financing the Future Aizah Zafar Fawad Ahmad, IBA, Karachi Irum Saba, IBA, Karachi MCS-4, AMAN-CED, First Floor 2:30 PM - 4:30 PM
2:30 PM	Impact of Service Quality using HEALTHQUAL Model on patient trust and patient re-visit intention; a cross-sectional study of tertiary care hospitals in Karachi City Ifra Habib Mirza Kashif Baig, DOW University of Health & Science G-13, AMAN CED, Ground Floor 2:30 PM - 4:30 PM
2:30 PM	Inculcation of Sustainable Fashion Consumption in the Lives of Generation Z Laila Batool MCS-5, AMAN-CED, First Floor 2:30 PM - 4:30 PM
2:30 PM	Powering Sustainability: Electric Vehicles and V2G Technology Sarah Shahzad MCS-5, AMAN-CED, First Floor 2:30 PM - 4:30 PM
2:30 PM	Readiness for Climate Finance: a review of Policy, Institutional Framework, & Financial Mechanism in Pakistan Sumaira Ghafoor, IBA, Karachi MCS-4, AMAN-CED, First Floor 2:30 PM - 4:30 PM
2:30 PM	The Gender Divide in Cryptocurrency Investment: Exploring the Link Between Financial Knowledge and Parental Financial Socialization Khalid Abdul Ghafoor Muhammad Akhtar MCS-4, AMAN-CED, First Floor 2:30 PM - 4:30 PM
2:30 PM	The impact of waiting time and front-line employees’ behavior on patient behavior in out-patient department in tertiary care hospitals in Karachi Syeda Baseerat Fatima Jafri, IBHM Mirza Kashif Baig, IBHM,DUHS G-13, AMAN CED, Ground Floor 2:30 PM - 4:30 PM
2:30 PM	The intersection of Financial Literacy, Cognitive Ability, and Numeracy Skills in Pakistani adults Umema Siddiqi MCS-4, AMAN-CED, First Floor 2:30 PM - 4:30 PM
2:30 PM	The Push and Pull of gig work: A Behavioral Bias And JD-R perspective on occupational wellbeing Fazeelat Masood, Bahria University, Pakistan Munaza Bibi, Bahria University, Pakistan Isma Zaighum, Bahria University, Pakistan Naveed R. Khan, UCSI University Sheena Pitafi, Huazhong University of science and technology (HUST) MCS-3, AMAN-CED, Ground Floor 2:30 PM - 4:30 PM
2:30 PM	The role of Green Work Engagement as an intermediary mechanism for the impact of Green Human Resource Management on the Green Behavior of Higher Education Employees Kifayat Ali Larik, Aror University of Art, Architecture Design & Heritage Sukkur Sindh Imran Ahmed Shah, Shah Abdul Latif University Khairpur Ali Raza Lashari, Shah Abdul Latif University Khairpur Mirs G-13, AMAN CED, Ground Floor 2:30 PM - 4:30 PM
2:30 PM	The war between social standing and environmental sustain: review of possible synergies between conspicuous and sustainable consumption Ayesha Feroz MCS-5, AMAN-CED, First Floor 2:30 PM - 4:30 PM

2023 - Sustainability: Global & Local Challenges

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