The war between social standing and environmental sustain: review of possible synergies between conspicuous and sustainable consumption
Abstract/Description
Although the importance of conspicuous and sustainable consumption is rising simultaneously throughout the world, they are frequently seen in ways that seem incongruent. In this review we have explained the two phenomenon and their root causes while attempting to have a better understanding of the potential benefits and drawbacks of merging the two ideas. We also take a closer look into how the early-industrialized countries view this formation of sustainable conspicuous behavior as compared to the late-industrialized countries.
Keywords
Conspicuous consumption, Sustainable consumption, Materialism, Social status, Modern consumers, Consumption patterns
Track
Marketing
Session Number/Theme
3A
Session Chair
Dr. Wajid Rizvi ; Dr. Farah Naz Baig
Start Date/Time
27-5-2023 2:30 PM
End Date/Time
27-5-2023 4:30 PM
Location
MCS-5, AMAN-CED, First Floor
Recommended Citation
Feroz, A. (2023). The war between social standing and environmental sustain: review of possible synergies between conspicuous and sustainable consumption. 3rd IBA SBS International Conference 2024. Retrieved from https://ir.iba.edu.pk/sbsic/2023/program/41
COinS
The war between social standing and environmental sustain: review of possible synergies between conspicuous and sustainable consumption
MCS-5, AMAN-CED, First Floor
Although the importance of conspicuous and sustainable consumption is rising simultaneously throughout the world, they are frequently seen in ways that seem incongruent. In this review we have explained the two phenomenon and their root causes while attempting to have a better understanding of the potential benefits and drawbacks of merging the two ideas. We also take a closer look into how the early-industrialized countries view this formation of sustainable conspicuous behavior as compared to the late-industrialized countries.
