Circular economy in the perfume industry: A qualitative investigation of consumer perception
Abstract/Description
The size of global perfume instructed was over 50 billion USD in 2022 (Grand View Research, 2023). Glass bottles are the most widely used packaging material in the perfume industry. Many brands have started recycling glass bottles to reduce their impact on them the environment. This study investigates consumers’ perceptions of the circular economy in the perfume industry. The study aims to understand consumers’ perceptions of recycled glass bottles for perfumes.
Keywords
Consumer perception, Luxury, Circular economy, Recycling, Packaging, Perfume
Track
Marketing
Session Number/Theme
Session 1A: Marketing
Session Chair
Dr. Huma Amir ; Dr. Asim Shabbir
Start Date/Time
26-5-2023 2:45 PM
End Date/Time
26-5-2023 4:45 PM
Location
MCS-5, Aman-CED, Second Floor, Institute of Business Administration, Karachi
Recommended Citation
Hussain, D. (2023). Circular economy in the perfume industry: A qualitative investigation of consumer perception. 3rd IBA SBS International Conference 2024. Retrieved from https://ir.iba.edu.pk/sbsic/2023/program/12
COinS
Circular economy in the perfume industry: A qualitative investigation of consumer perception
MCS-5, Aman-CED, Second Floor, Institute of Business Administration, Karachi
The size of global perfume instructed was over 50 billion USD in 2022 (Grand View Research, 2023). Glass bottles are the most widely used packaging material in the perfume industry. Many brands have started recycling glass bottles to reduce their impact on them the environment. This study investigates consumers’ perceptions of the circular economy in the perfume industry. The study aims to understand consumers’ perceptions of recycled glass bottles for perfumes.
