Inculcation of Sustainable Fashion Consumption in the Lives of Generation Z
Abstract/Description
Sustainable fashion consumption is an emerging field that has become quite famous which resultantly has forced the companies to change their traditional processes and move towards modern and eco-friendly processes which are efficient and durable. This paradigm shift has also influenced the thinking of consumers where they have also shown their concerns towards recurring issues and want transparency from brands to address these issues with finesse. Generation Z being the world leaders are more prone towards sustainable practices and are trying to inculcate it in their lifestyle. Studies have revealed that there has been a substantial difference between the generational cohorts because of their level of awareness. Various gaps in the existing literature have been identified which if addressed by future researchers would provide meaningful and thought-provoking insights that would help marketers and brands to strategize accordingly.
Keywords
Sustainable Consumption, Fashion, Recycling, Sustainability, Generation Z
Track
Marketing
Session Number/Theme
3A
Session Chair
Dr. Wajid Rizvi ; Dr. Farah Naz Baig
Start Date/Time
27-5-2023 2:30 PM
End Date/Time
27-5-2023 4:30 PM
Location
MCS-5, AMAN-CED, First Floor
Recommended Citation
Batool, L. (2023). Inculcation of Sustainable Fashion Consumption in the Lives of Generation Z. 3rd IBA SBS International Conference 2024. Retrieved from https://ir.iba.edu.pk/sbsic/2023/program/38
COinS
Inculcation of Sustainable Fashion Consumption in the Lives of Generation Z
MCS-5, AMAN-CED, First Floor
Sustainable fashion consumption is an emerging field that has become quite famous which resultantly has forced the companies to change their traditional processes and move towards modern and eco-friendly processes which are efficient and durable. This paradigm shift has also influenced the thinking of consumers where they have also shown their concerns towards recurring issues and want transparency from brands to address these issues with finesse. Generation Z being the world leaders are more prone towards sustainable practices and are trying to inculcate it in their lifestyle. Studies have revealed that there has been a substantial difference between the generational cohorts because of their level of awareness. Various gaps in the existing literature have been identified which if addressed by future researchers would provide meaningful and thought-provoking insights that would help marketers and brands to strategize accordingly.
