Environment needs a lift! Focus on thrift. A new mantra of the younger generation
Abstract/Description
Thrift shopping was traditionally studied as a practice undertaken in the formal retail setting only as an economic function i.e. to save money and other financial resources. In recent years, the lens to view thrift shopping has changed and it is not viewed just as an economic function utilized by low-income groups only in retail settings anymore but also accepted by affluent customers specifically the younger generation (Generation-Z) on both online and offline platforms because they are concerned about the environment, production and reproduction issues and “green” consumption practices. The motivations that this younger generation acknowledges include their responsibility towards society, concerns related to climate change, saving money, and a better and more sustainable environment for future generations. They believe that “sustainable consumption” is the only way to protect the environment and climate where future generations will prosper which is achievable also through thrift shopping.
Keywords
Thrift Shopping, Frugality, Sustainable Consumption, Younger Generation or Generation Z, Pro-environment, Second-hand shopping
Track
Marketing
Session Number/Theme
3A
Session Chair
Dr. Wajid Rizvi ; Dr. Farah Naz Baig
Start Date/Time
27-5-2023 2:30 PM
End Date/Time
27-5-2023 4:30 PM
Location
MCS-5, AMAN-CED, First Floor
Recommended Citation
Khan, A. S. (2023). Environment needs a lift! Focus on thrift. A new mantra of the younger generation. 3rd IBA SBS International Conference 2024. Retrieved from https://ir.iba.edu.pk/sbsic/2023/program/39
COinS
Environment needs a lift! Focus on thrift. A new mantra of the younger generation
MCS-5, AMAN-CED, First Floor
Thrift shopping was traditionally studied as a practice undertaken in the formal retail setting only as an economic function i.e. to save money and other financial resources. In recent years, the lens to view thrift shopping has changed and it is not viewed just as an economic function utilized by low-income groups only in retail settings anymore but also accepted by affluent customers specifically the younger generation (Generation-Z) on both online and offline platforms because they are concerned about the environment, production and reproduction issues and “green” consumption practices. The motivations that this younger generation acknowledges include their responsibility towards society, concerns related to climate change, saving money, and a better and more sustainable environment for future generations. They believe that “sustainable consumption” is the only way to protect the environment and climate where future generations will prosper which is achievable also through thrift shopping.
