Graduate Research Projects from 2021
Arresting the decline in salt sales, Junaid Ullah Khan, Muhammad Shahbaz Khan, Saba Ashfaq, and Syed Muhammad Taqi Rizvi
B2B marketing strategy for Systems Limited, Kasim Rauf, M. Umair Qureshi, Sohail Shahid, M. Ali Dojky, and Ibrahim Javed Memon
Black n white - designing a digital marketing strategy, Fatima Mohsin Ali, Nazeem Baig, Syed Ali Roshaan Raza, and Tehreem Anwar
Business case of a b2b e-commerce portal for Pakistan, Ahmed Ali, Ali Kamal, Javeria Arshad, Mehak Khalid, and Mian Muhammad Arsalan Saeed
Business case of e-commerce pharmacy and allied services portal for Pakistan, Sarah Ahmad, Rahema Ashraf, Nimra Shahzad Ansari, and Nimrah Zubairy
Comparison of key performance indicators/ health services in Lady Heatlh Worker (LHW) Covered and uncovered areas in District Thatta, Arshad Hussain Mirjat and Sikanadar Ali Memon
Comparison of risk taking behavior of banks and Islamic banks in response to monetary policy & macro-prudential policy shifts, Naveed Aslam
Conversion of conventional bank into an Islamic bank: risks and challenges, Haseeb Nasir
Critical factors contributing to the success of construction projects in the downstream oil and gas sector of Pakistan, Abdul Basit, Bilal Habib, Rashid Akbar, Syed Hassan Ali, and Muhammad Hameed Khan
Designing of a contemporary undergrad program in entrepreneurship: a multiple case design, Affan Asif, Angela Shah, Maha Siddiqui, Muhammad Ali Khan, and Neha Ekhlaque
Design of framework for assessing target market and retail positioning of new product launch – lighting, Arslan Iqbal Siddiqui, Sameer Ali, Zain Aslam, and Zohaib Rizvi
Developing an application to measure Cyber Behavior Health using Cybersecurity Frameworks, Faizan Abbas
Developing competency framework for retail team at Khaadi, Daniyal Naveed and Muhammad Zohaib Amir
Developing competency framework for retail team at Khaadi, Daniyal Naveed, Muhammad Zohaib Amir, Murk Najam Hussain, Nooria Khan, and Soha Ghayas
Dynamic capabilities in multinational vs local organizations during crisis: exploring the pharmaceutical industry, Maha Anis Barry
EBM - market research, Danyal Imran, Nidal Imran, Sameen Beg, Syed Mustafa Hasan, and Zia Ahmed
Ensuring supply chain resilience at engro fertilizers using scram 2.0, Syed Usman Ali, Sana Majeed, Muhammad Farhan Jawaid, Hussain Marvi, and Syed Armash Ali
Examining the trend in electricity generation and implications for transition to sustainable energy in Pakistan, Syed Murtaza Nadeem
Factors affecting discharge medication turnaround time (TAT) which influences on patient satisfaction, Haleema Noor
Factors affecting investment in Shariah compliant mutual funds, Nasir Ali Shujauddin
Factors contributing to students’ happiness and life satisfaction, Neelma Azeem Siddiqui
Family business from religious perspective: do family business owners use faith-based values in their businesses?, Rida Tasleem
Feasibility for selecting road transportation mode from Pakistan to Turkey, Ambreen Ahmed, Asad Ali Iqbal, Farah Naz, Malik Mehr Khan, Mobin Ahmed Idrees, and Sarim Alam Rizvi
Feasibility of foreign CMT operations International textiles limited, Manoj Kumar, Muhammad Arham Iqbal Siddiqui, Sher Ali Hijazi, Umar Farooqui, and Valeed Kidwai
Feasibility study for breakfast cereal launch, Hafsa Asif, Insiya M. Tejani, Rabia Zaman, Sumaira Sindhu, and Umair Ahmed
Feasibility study of KIA genuine motor oil launch, Faiq Saleem, Mashhood Ahmad, Shaeerah Bint e Sohail, Syeda Falak Zehra, and Zoha Kamal
Financing attitude of Islamic vs. conventional banks towards SMES in Pakistan, Mirza Abdul Mateen Baig
Gap analysis of beef meat industry in Pakistan with special reference to Chinese standards for meat slaughtering and processing, Ahsan Iqbal, Daniyal Mustafa, Omer Khan, Saad Nazir, and Minhaj Uddin
Go to market strategy – after market sales of front suspension assembly and front and rear shock absorbers of motorcycles, Farah Idrees, Haneefa Soomro, Mohammad Bilal, Mubashir Zuka, Tabinda Kazmi, and Talha Javed
Health-related quality of life among Tuberculosis patients, Komal Khan and Sassui Wadho
Home financing in Pakistan comparative analysis of Conventional and Islamic financial Institutions, Muneeb Iqbal
HR structure & design at Pakitex boards (Pvt.) Ltd., Fahad Aziz Malik, Faizan Rahmatullah, and Hareem Zoya Warsi
Impact of internal and international remittances on household welfare in Pakistan, Rabeea Mannan
Impact of internal and international remittances on household welfare in Pakistan, Rabeea Mannan
Impact of job descriptions on employees performance: A case study of Habib Metropolitan Bank, Asad Ali and Saima Iftikhar
Impact of liquidity management on profitability of Islamic banks in Pakistan, Tayyaba Ayub
Impact of privatization on Service Quality of firms in Pakistan, Syed Zamin Ali Zaidi
Information systems project manager soft competencies phase-wise investigation, Muhammad Asif Mallick
Inventory management practices and their optimization at Agriauto Industries Limited - Ail, Manoj Kumar, Mohammad Zuhair Hussain Khan, Qaiser Asif, and Samir Mahmood
Islamic stock indices and traditional safe-haven assets: evidence from Covid-19 and global financial crises, Wadood Alam Mazari
ISO – 9001 implementation in a training firm, Aamer Ishfaque, Ahadullah Khawaja, Misba Azim, Muhammad Bilal Athar, Som Dev, and Tooba Ahmed
Market and business strategy of methanol in Pakistan, Hassan Saifuddin Saifuddin, S M Abbas Jafri, M Jawwad Admani, Rafia Adeel, and Idrees Aun Ali
Market feasibility of e-market place for used or refurbished IT products in Pakistan: an entrepreneurship venture, Ayesha Moin
Market research and potential of after sales for Atlas Honda, Farhan Naseem, Hamza Ashfaq Ibrahim, Hassaan Ayub, Muhammad Mubeen Ul Haq, and Rayyan Arif Ahmed
Nutraceutical marketing strategy, Faique Zameer, Mohammad Adeel Farooqui, Mohammad Aniq Asif, Muhammad Siraj, and Murad Nadeem
Patient satisfaction in Burns Centre of Public Private Partnership, Farhan Zahid
Patient’s satisfaction for primary healthcare; A gender-based survey in outreach clinic of a tertiary care hospital, Sonia Waseem and Eraj Fatima
Penetrating the millennial and gen z market segment, Amna Kashif, Dania Tabassum, Gauhar Mushtaq, Muhammad Mahmood Ali Siddiqui, Muhammad Taha Mushtaq, and Samreen Janjua
Philips in the Pakistani air fryer market, Amna Ahmad Malik, Anusha Ahmad, Areesha Arif, Javeria Nadeem, and Khizra Khan
Possibility of a greenfield energy colony in Karachi (with energy requirement of colony as a case study), Mughees Muzaffar
