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Graduate Research Projects from 2023

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A case of new market entry: gauging the attractiveness of premium beauty brands in Pakistan, Hamza Salman Siddiqui, Muhammad Usama Makani, Jawwad Khalid, and Sheraz Sabir

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Adoption of Internet Banking in the context of the COVID-19 Pandemic: a case study on National Bank of Pakistan, Nadeh Ali Mir

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AMH in Pakistan: Evidence from Pakistan Stock Exchange, Midhat Jamil

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Analysis of Corporate Renewable PPAs (Power Purchase Agreements) Market of Pakistan and way forward, Abubakar .

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Analysis of retail strategy and brand equity of SME Apparel Brand “Senorita”, Mohammed Uzair Ashfaq, Mohammad Saad Qazi, Sarfaraz Shahbuddin Vadsariya, and Sheikh Ali Rizwan

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Analysis of the factors influencing customer behavioral intention towards SaaS, Rafiq Rayani, Anosh Sohaira, and Jaazba Azaz

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Analyzing Infant Mortality Inequality: Identifying Risk Factors and Addressing Disparities, Khadija Mujahid

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An analysis of supply side and demand side issues of the Personal Protection Equipment (PPE) Industry in Karachi, Murtaza Ghazi

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An examination of the relationship between work life imbalances and employee non work life, Usama Khan and Raiya Sultan

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Antecedents and Outcomes of Workplace Friendships, Syed Hammad Balkhi, Amna Syed Amir, Mohammad Abdullah, and Maheen Adib Rehman

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Armed Conflict, Ban on Female Education and its impact on Children's Education: A Gender Comparison, Murk Dawani

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A semantic web-based clinical decision support system, Soha Khan

Assessing Neural Machine Translation for English-Urdu with LSTM, GRU, And Transformer, Syed Huzaifa Nafees

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Asset Management System design for electric utilities in developing economics; a case of Pakistan, Muhammad Asfand Yar

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A study of the approaches of Fund Transfer Pricing in Pakistan’s Banking Industry, Faisal Manzoor and Mahad Shahbaz

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A Survey on Prior Probability Shift Adaptation, Syed Hassaan Saleem

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Attitudes of parents towards learning toys in Pakistan, Sundeep -, Areeba Mohsen, Taha Usman Sani, and Syed Fahad Zafar

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Automated Essay Scoring, Muhammad Siraj

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Automated Video Content Generation using LLMs (Large Language Model) and AI (Artificial Intelligence) services, Muhammad Nabeel Farooqui

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Backward Integration Livestock Farming, Talha Abdul Ghani, Muhammad Raza Raza, and Buhran Haider

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Big Data Analytics and Supply Chain Management: A Systematic Literature Review, Tahir Raza

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Business impact analysis on online pharmacy “Medicinelo” during and after Covid-19 and propose solutions for business improvement, Farhan Ahmed, Robina Syed, and Umer Zafar

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Cloud-based Predictive Maintenance for Enterprise Asset Management, Taha Rizvi

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Comparative Analysis of top Pakistani Mobile Banking Apps with Prototype Implementation, Aiman Izhar

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Comprehensive Financial Model for Citi Pharma Limited (CPHL), Bilal Hussain

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Consumer perceptions regarding Electronic Money Institutions (EMIs) as Distinctive Fintech Platforms, Yusra Khalid, Palwisha Gul, Asad Ullah Khan, and Asad Ali

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Create an E-Commerce Sustenance Model for Start-Ups and aspiring Women’s Fashion Apparel Businesses, Shalim J. Reuben, M. Riaz Khalid, and Syed Ibrahim

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Creating a Big Data pipeline for E-commerce data, Muhammad Usman Hasan

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Credit Risk Models Validation Engine, Rizwan Ansari

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Crisis management in the non-profit healthcare sector-a case study, Tooba Masihuddin

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Critical Success Factors (Csf) to enhance the productivity of Ground Handling Agencies (GHAs) while keeping their supply chain resilient during the pandemic; a case study on Pakistani GHAs, Syed Shahzad Ali and Aamir Ayub Khan

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Crowdsourced Data Curation Platform: Harnessing Data’s Potential for Machine Learning, Muaaz Anwar

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Cryptocurrency as a financial asset during the time of crisis: a systematic literature review, Syed Zain Hasan

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Customer Segmentation / Targeting & Customer Management using Classification & Machine Learning(ML) Models, Faizan Jalil

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Dairy farming business feasibility for flood affected communities, Imran Khan, Yousuf Khozema, and Sara Raees

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Daraz - Customer Retention Strategy, Saad Bin Hasnain, Mahad Saleem Qayyum, Muhammad Yahya Sameen, Danish Abdul Razzaq, and Taha Ansari

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Democratizing Investments for SMEs Through PSX GEM Board, Mirza Adil Feroz, Ahsan Bin Asim, and Taha Siddiqui

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Determinants of use of Islamic Banking a moderating effect of Islamic Financial Literacy, view from Pakistan, Huzaifa Abdul Haseeb Akhtar

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Determining the Sovereign Investment Portfolio Composition of Conventional Banks, Islamic Banks, And Development Financial Institutions during Different Interest Rate Regimes in Pakistan from 2010 to 2022, Syed Taha Owais and Syed Ali Zargham

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Development of Unconventional Gas Potential in Pakistan, Zaeem Hassan Khan and Qazi Ismail Ahmed

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Digital Transformation of Pak-Arab Refinery (PARCO), Muhammad Danish, Saad Ather, and Syed Umer Ziauddin

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Digital Twin Solution, Rameez Hasan

Digitization and automation of rapidly changing business processes in small and medium-sized organizations, Syed Waqas Ahmed

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Discount on the Go, Wishal Arslan Adhami

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Discretionary HR practices at International Industries Limited and their influence on work engagement, job satisfaction, and job performance, Waqas Ahmed, Uzma Mehtab, and Fizzah Masood

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Driver and barriers to Supply Chain collaboration across Jaffer Group, Darwin Gill, Jonathan Gomez, Masooma Sajid, and Muhammad Ahmed Jamal

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Driving supply chain performance through sustainable warehousing: the role of supply chain integration and sustainability pillars, Khaqan Zeb

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Dynamic demand planning in utility sector: KE material planning overview, Kamran Anwar, Shahab Shams, and Kamil Karim