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Graduate Research Projects from 2021

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The role of currencies in the international monetary system from Islamic perspective, Ahmed Farhan Lutfi

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The transition of in-house it systems into standard erp: feasibility and limitations, Ahmer Dad Khan, Ahmer Khan, Mariam Naseem, Saad Sohail, S. M. Belal Qadri, and S. M. Saad Ali

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Too much of a good thing: information overload effects on customer engagement in SMES, Shaoor Ahmed

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Warehouse optimization: a case of ismail industries, Areeba Asad, Ghazi Taimoor Ahmed, Hajra Nawaz, Hareem Ahmed, Maira Khan, and Nauman Javaid

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Women leadership in Healthcare, Sandhiya - and Wafa Riaz

Graduate Research Projects from 2020

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Analysis of SERVQUAL dimensions in local automobile industry and proposal for improvement in service quality at KIA Lucky Motors, Hira Naeem, Muhammad Usman Irfan, and Syed Muhammad Ali Raza

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An analysis of trikes in the Icecream and frozen dessert market in Pakistan, Ahmed Saeed Gul, Farheen Mansur, Hoorain Kapadia, Mehreen Nadir, Rohail Khan, and Zoya Aly

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An empirical relationship between silver and gold pricing : evidence from ardl bounds testing analysis, Zohaib Feroz

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Application of witness simulation software: cases from supply chain in Pakistani industries, Ariba Farrukh, Hamza Ikram, Hussain Moiz Ali, Muhammad Haroon Arshad, Muhammad Omar Sabir, and Sidra Aftab

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Baldia town factory inferno: justice delayed and denied, Rabia Bugti

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Battling sexism: struggles of being a Pakistani women sports journalist, Brashna Kasi

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Brand name research report, Adnan A. Siddiqui

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Bringing disruption to in-store merchandising, Aisha Khalid, Bilal Shoaib, Erhan Naeem Farooqui, Hafiz Muneef ur Rahman, and Syed Saud Aidrus

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Bringing disruption to in-store visibility (general trade), Mohsin Ali, Omair Khalid, Syed Minhal Hasan, Shams Nasir, and Umair Siddiqui

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Changing the industry’s dynamics Covid 19’s reversible impacts on Pakistan’s reviving tourism, Mohammad Ali Syed

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Cold Chain feasibility study for an export based agri-business project, Abdul Rehman, Ahmed Javed Khan, Mohsin Ameen, Nauman Naseem, Omair Sharif, and Shahzeb Ali Memon

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Edhi graveyard: unknown in death, Yusra Salim

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Exploring consumption patterns and ethnic preferences of overseas Indians with respect to masalas & recipe mixes, Ali Ahmed, Maneezeh Sami Shaikh, Sarah Feroz Aziz, Sidra Shehzeen, and Yusra Syed

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Feasibility report of Decathlon sports store in Pakistan, Ahmed Munir, Ghufran Sheeraz, Muhammad Arsal Khan, Rehan Naeem, and Salman Lodhi

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Feasibility study of corrugated pallets, Syed Aun Raza, Haris Riaz, Muhammad Nabil Khan, Syed Talal Arif, Syed Saad Ali, and Yawar Hayat

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GS1 barcode system implementation, Ahmed Abuzer Usmani, Javeria Rehan, and Muhammad Khan

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Identifying consumer preferences in the B2C apparel market of Pakistan, Humaira Pervaiz, Umaira Mujtaba, and Zahra Waheed Khwaja

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Impact of internet on newspaper industry, Muhammad Muzammil

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Increasing Philips Pakistan's steam iron market share, Basim Jamil, Maaz Shahid, Meshal Sajjad, Muhammad Saad Yasin, and Syed Shah Taha Hasan

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Job Analysis of the positions of utilities department and to make standard Job descriptions for the management and staff tier positions of utilities department, Ammad Ghani, Muhammad Fahad, Imran Babar, and Mansoor Saeed

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LED lighting OEM study, Ali Bin Tahir, Ayesha Jamil, Fatima Haq, Haya Faisal Siddiqui, Muhammad Saad Soban, and Taha Hussain Rizvi

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Local logistics competitive landscape development, Musaddeq Ahmed Khan, Saba Wasim, Shahan Anwar Lari, Syed Kazim Jamal, and Syeda Aaminah Asim

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Market size estimation and consumer preferences of evaporated milk in Karachi, Aun Ali, M Mubashir A Piracha, Shehryar Humayun, Sultan Waleed Khan, and Uzair Haseeb

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Mission Paani: resonance of cause related marketing in Pakistan for an IMC – Reckitt Benckiser Pakistan, Hussain Mustafa Khandwala, Rimsha Imran, Saud Tanveer, Syed Marij Hussain, Yusra Ahmed, and Zeeshan Ahmed

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Mortein - Finding a new positioning idea, Javeria Salim, Syed Rameez Ali, Farheen Shah, Rida Sohail, and Anjali Chawla

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National Foods Limited shopper's study, Zarrish Afreen, Syed Bilal Sabzwari, Bilal Ali, Ayesha Imran, Nabiha Anwar, and Fatima Ali

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Nestle - Online retail shopping, Maryam Rashid, Muhammad Arsalan Amin, Muhammad Hamza Rauf, Rabeeya Tariq, and Shuja Khalid

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New product launch – face wash, Aimun Baloch, Fahad Gulzar, Muhammad Faizan Rehan, Rabia Tabassum, and Sameel Noman Qureshi

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Oil-palm plantation and crude palm-oil extraction plant - feasibility study, Kashif Akhtar, Muhammad Nabeel Akhtar, Saad Javed Khan, Syed Fareed Ahmed Shah, Yaseen Jan Allahwala, and Zeeshan Jawed

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Omore perfect store, Afaf Mushtaq, Ahmed Mohammad Ismail, Maha Hameed Khan, Tarefa Hafesjee, and Usman Ahmed

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Online marketplace for B2B surplus, Aisha Azam, Moiz ul Haq Mian, Muhammad Mustafa Fareed, and Syed Raza Abbas

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Pakistan's Hunger Challenge, Ghulam Abbas

Pakistan’s Other Citizen, Syeda Madiha Jamil

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Potentials of halal food industry in Pakistan opportunities, constraints and way forward, Abdul Haleem, Hassan Ahmed, M. Osama Farooqi, Syed Haider Hasan, and Tayyab Ahmed Jalali

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Price perception of careem in relation to competitor and corrective action, Eesha Abbasi, Fahad Javed Siddiqui, Farah Nasir, Haya Baig, Neha Tariq, and Sohaib Waseem

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Project Seamless, Abdus Sami Khan, Hammad Shuaib, Muhammad Umer Farooqui, Niaz Ahmad, and Syeda Durdana Momin

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Reason behind stagnant sales of Nana Diaper brand in Karachi, Aroon Kumar, Jawad Tahsin, Maisam Ali, Mustafa Nasir, Syed Danish Mustafa Zaidi, and Usman Tarique

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Rejuvenating 'Ideas by Gul Ahmed', Amjad Ali Memon, Hammad Qaiser, Hamayl Shaikh, Maha Naveed, Samita Ajaz Khoja, and Qazi Muhammad Ashraf Sayeed

Religious gathering and probable spread of Corona virus, Habiba Fatima

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Research on usability & value-added open-box and spot-opt delivery services, Muhammad Mustafa Sarwar, Muhammad Ramish Khan, Rashi Kumar, Saim Mumtaz, and Zohaib Qureshi

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Revamp of Toyota genuine accessories business in Pakistan, Aazim Akhtar, Muneeb Siddiqui, Sana Minaz Jamal, Shaan Haider Shirazi, Syed Shayan Kazmi, and Syed Umair Karim

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Role of tourism in shaping up Pakistan's economy, Ahsen Junaid, Ali Danish Mallick, Azeema Batool, Irfan Hussain, Jamshaid Ali Khan, and Muhammad Usman Rafique

Sinking in sewage, Muhammad Kabeer Nadir

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The Aman CED incubation impact determination of the success factors in the CED incubation, Aman Ullah Khan, Muhammad Taha, Syed Hashim Ali, Syed Taqi Abedi, and Areesh Shahid

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The impact of TV advertisements on the cultural and traditional values of consumers in Pakistan, Muhammad Yasir Farooqui