Graduate Research Projects from 2021
Market and business strategy of methanol in Pakistan, Hassan Saifuddin Saifuddin, S M Abbas Jafri, M Jawwad Admani, Rafia Adeel, and Idrees Aun Ali
Market feasibility of e-market place for used or refurbished IT products in Pakistan: an entrepreneurship venture, Ayesha Moin
Market research and potential of after sales for Atlas Honda, Farhan Naseem, Hamza Ashfaq Ibrahim, Hassaan Ayub, Muhammad Mubeen Ul Haq, and Rayyan Arif Ahmed
Nutraceutical marketing strategy, Faique Zameer, Mohammad Adeel Farooqui, Mohammad Aniq Asif, Muhammad Siraj, and Murad Nadeem
Patient satisfaction in Burns Centre of Public Private Partnership, Farhan Zahid
Patient’s satisfaction for primary healthcare; A gender-based survey in outreach clinic of a tertiary care hospital, Sonia Waseem and Eraj Fatima
Penetrating the millennial and gen z market segment, Amna Kashif, Dania Tabassum, Gauhar Mushtaq, Muhammad Mahmood Ali Siddiqui, Muhammad Taha Mushtaq, and Samreen Janjua
Philips in the Pakistani air fryer market, Amna Ahmad Malik, Anusha Ahmad, Areesha Arif, Javeria Nadeem, and Khizra Khan
Possibility of a greenfield energy colony in Karachi (with energy requirement of colony as a case study), Mughees Muzaffar
Power GENCOs in Pakistan - Loss of Revenue due to Operator errors, Abdul Rehman Abbasi
Reckitt Pakistan DTC model landscape and execution strategy, Ayesha Tahir, Muhammad Ahmed Tughlaq Khan, Rumaisa Khan, Syed Aijaz Rasool, Syed Ali Saboor Zaidi, and Syed Asad Zaffar
Revolutionizing the corporate philanthropy of pakistan through digital transformation, Adnan ul Haq, Ali Aakash Abid, Dawar Qureshi, Rida Ahmed Usmani, and Shaikh Farhaj Ahmed
The 4ps of supply chain resilience stages: a cluster analysis approach, Kishmala Habib
The comparative valuation of Capital Adequacy Ratio (CAR) under Basel-III and IFSB-15: a case study of Islamic banks in Pakistan, Hafiz Muhammad Umer Abbasi
The effect of insider ownership on dividend payout ratio: empirical evidence from Pakistan, Muhammad Abdullah Majeed
The role of currencies in the international monetary system from Islamic perspective, Ahmed Farhan Lutfi
The transition of in-house it systems into standard erp: feasibility and limitations, Ahmer Dad Khan, Ahmer Khan, Mariam Naseem, Saad Sohail, S. M. Belal Qadri, and S. M. Saad Ali
Too much of a good thing: information overload effects on customer engagement in SMES, Shaoor Ahmed
Warehouse optimization: a case of ismail industries, Areeba Asad, Ghazi Taimoor Ahmed, Hajra Nawaz, Hareem Ahmed, Maira Khan, and Nauman Javaid
Women leadership in Healthcare, Sandhiya - and Wafa Riaz
Graduate Research Projects from 2020
Analysis of SERVQUAL dimensions in local automobile industry and proposal for improvement in service quality at KIA Lucky Motors, Hira Naeem, Muhammad Usman Irfan, and Syed Muhammad Ali Raza
An analysis of trikes in the Icecream and frozen dessert market in Pakistan, Ahmed Saeed Gul, Farheen Mansur, Hoorain Kapadia, Mehreen Nadir, Rohail Khan, and Zoya Aly
An empirical relationship between silver and gold pricing : evidence from ardl bounds testing analysis, Zohaib Feroz
Application of witness simulation software: cases from supply chain in Pakistani industries, Ariba Farrukh, Hamza Ikram, Hussain Moiz Ali, Muhammad Haroon Arshad, Muhammad Omar Sabir, and Sidra Aftab
Baldia town factory inferno: justice delayed and denied, Rabia Bugti
Battling sexism: struggles of being a Pakistani women sports journalist, Brashna Kasi
Brand name research report, Adnan A. Siddiqui
Bringing disruption to in-store merchandising, Aisha Khalid, Bilal Shoaib, Erhan Naeem Farooqui, Hafiz Muneef ur Rahman, and Syed Saud Aidrus
Bringing disruption to in-store visibility (general trade), Mohsin Ali, Omair Khalid, Syed Minhal Hasan, Shams Nasir, and Umair Siddiqui
Changing the industry’s dynamics Covid 19’s reversible impacts on Pakistan’s reviving tourism, Mohammad Ali Syed
Cold Chain feasibility study for an export based agri-business project, Abdul Rehman, Ahmed Javed Khan, Mohsin Ameen, Nauman Naseem, Omair Sharif, and Shahzeb Ali Memon
Edhi graveyard: unknown in death, Yusra Salim
Exploring consumption patterns and ethnic preferences of overseas Indians with respect to masalas & recipe mixes, Ali Ahmed, Maneezeh Sami Shaikh, Sarah Feroz Aziz, Sidra Shehzeen, and Yusra Syed
Feasibility report of Decathlon sports store in Pakistan, Ahmed Munir, Ghufran Sheeraz, Muhammad Arsal Khan, Rehan Naeem, and Salman Lodhi
Feasibility study of corrugated pallets, Syed Aun Raza, Haris Riaz, Muhammad Nabil Khan, Syed Talal Arif, Syed Saad Ali, and Yawar Hayat
GS1 barcode system implementation, Ahmed Abuzer Usmani, Javeria Rehan, and Muhammad Khan
Identifying consumer preferences in the B2C apparel market of Pakistan, Humaira Pervaiz, Umaira Mujtaba, and Zahra Waheed Khwaja
Impact of internet on newspaper industry, Muhammad Muzammil
Increasing Philips Pakistan's steam iron market share, Basim Jamil, Maaz Shahid, Meshal Sajjad, Muhammad Saad Yasin, and Syed Shah Taha Hasan
Job Analysis of the positions of utilities department and to make standard Job descriptions for the management and staff tier positions of utilities department, Ammad Ghani, Muhammad Fahad, Imran Babar, and Mansoor Saeed
LED lighting OEM study, Ali Bin Tahir, Ayesha Jamil, Fatima Haq, Haya Faisal Siddiqui, Muhammad Saad Soban, and Taha Hussain Rizvi
Local logistics competitive landscape development, Musaddeq Ahmed Khan, Saba Wasim, Shahan Anwar Lari, Syed Kazim Jamal, and Syeda Aaminah Asim
Market size estimation and consumer preferences of evaporated milk in Karachi, Aun Ali, M Mubashir A Piracha, Shehryar Humayun, Sultan Waleed Khan, and Uzair Haseeb
Mission Paani: resonance of cause related marketing in Pakistan for an IMC – Reckitt Benckiser Pakistan, Hussain Mustafa Khandwala, Rimsha Imran, Saud Tanveer, Syed Marij Hussain, Yusra Ahmed, and Zeeshan Ahmed
Mortein - Finding a new positioning idea, Javeria Salim, Syed Rameez Ali, Farheen Shah, Rida Sohail, and Anjali Chawla
National Foods Limited shopper's study, Zarrish Afreen, Syed Bilal Sabzwari, Bilal Ali, Ayesha Imran, Nabiha Anwar, and Fatima Ali
Nestle - Online retail shopping, Maryam Rashid, Muhammad Arsalan Amin, Muhammad Hamza Rauf, Rabeeya Tariq, and Shuja Khalid
New product launch – face wash, Aimun Baloch, Fahad Gulzar, Muhammad Faizan Rehan, Rabia Tabassum, and Sameel Noman Qureshi
Oil-palm plantation and crude palm-oil extraction plant - feasibility study, Kashif Akhtar, Muhammad Nabeel Akhtar, Saad Javed Khan, Syed Fareed Ahmed Shah, Yaseen Jan Allahwala, and Zeeshan Jawed
Omore perfect store, Afaf Mushtaq, Ahmed Mohammad Ismail, Maha Hameed Khan, Tarefa Hafesjee, and Usman Ahmed
