MBA Project is an integral part of the MBA program conducted at IBA Karachi. It provides MBA students, the opportunity to learn by capitalizing Karachi’s ‘business-hub’ position. However, the project is not restricted to Karachi. A group of 4-6 final year students undertake a management consulting assignment in real life business environment related to managerial and organizational problems. It is where they apply the concepts studied in class.

MBA Project not only enables students to develop interviewing, report writing and presenting skills, but also provides an opportunity for them to enhance their managerial and leadership skills, besides their problem-solving, decision-making and project management skills.

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MBA Research Projects from 2022

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What measures, if not taken in the q-commerce industry, will result in the ceasing of operations – a case-study of munchies pakistan, an initiative by Unilever and venturedive, Abdul Ahad, Asad Ullah Hashmi, Muhammad Haris Memon, Sharoz Sadiq, and Syed Farzan Ahmed

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Customer preference and satisfaction level towards their expectation with special reference to MG Pakistan, Mohammad Ahsan Arshad, Jahangir Khan, Arslan Atta, Maliha Nasir, and Sonia Aamir

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Cherry blossom: insights into shoe polish consumption in Pakistan, Muhammad Azhar, Muhammad Ghayas Uddin, Muhammad Rafey Khan, Muhammad Siraj Ur Rehman, Munira Ahmed, and Saroosh Zahid

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CarFirst– Brand Audit, Danial Ali Baig, Osama Akhter Khan, Syed Akif Ali, Syeda Amna Jamil, and Umer Rizwan Akhter

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Carfirst– brand audit, Danial Ali Baig, Osama Akhter Khan, Syed Akif Ali, Syeda Amna Jamil, and Umer Rizwan Akhter

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Valeem marketplace launch strategy, Arishma Imtiaz, Maryam Akhlaq, Maryam Fatima, Muhammad Omer Sheikh, Sarmad Bin Wasim, and Shah Asad Alam

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Devise a strategy for lifebuoy to overcome the threat of new entrants without losing the market share, Ifrahim Ahmed Khan, Muhammad Talha Zafar, Najmus Sahar, Rabesh war, Salah Zakai, and Sameer Nadeem

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Lifebuoy virtual perfect store, Muhammad Arsalan Rasheed, Muhammad Fawwad Obaida, Muneeba Hamid, Rimsha Ramzan, Saif Ahmed Khan, and Tayyaba Jaffar

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Business analysis & strategy focusing on opportunities and areas of improvement, Khan Akhter Rumman, Khwaja Nabeel Ahmed, Mohammad Ashhaad Waheed, Saif Ur Rehman, and Taha Muhammad Farooqui

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Valeem - expansion into international market, Enza Siddiqui, Maleeha Tariq, Mirza Jawwad Ul Hassan, Momal Naveed, Nudrat Fatima, and Umme Shiza Siddiqui

MBA Research Projects from 2021

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Business case of e-commerce pharmacy and allied services portal for Pakistan, Sarah Ahmad, Rahema Ashraf, Nimra Shahzad Ansari, and Nimrah Zubairy

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Feasibility for selecting road transportation mode from Pakistan to Turkey, Ambreen Ahmed, Asad Ali Iqbal, Farah Naz, Malik Mehr Khan, Mobin Ahmed Idrees, and Sarim Alam Rizvi

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Business case of a b2b e-commerce portal for Pakistan, Ahmed Ali, Ali Kamal, Javeria Arshad, Mehak Khalid, and Mian Muhammad Arsalan Saeed

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Black n white - designing a digital marketing strategy, Fatima Mohsin Ali, Nazeem Baig, Syed Ali Roshaan Raza, and Tehreem Anwar

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Ensuring supply chain resilience at engro fertilizers using scram 2.0, Syed Usman Ali, Sana Majeed, Muhammad Farhan Jawaid, Hussain Marvi, and Syed Armash Ali

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Warehouse optimization: a case of ismail industries, Areeba Asad, Ghazi Taimoor Ahmed, Hajra Nawaz, Hareem Ahmed, Maira Khan, and Nauman Javaid

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Designing of a contemporary undergrad program in entrepreneurship: a multiple case design, Affan Asif, Angela Shah, Maha Siddiqui, Muhammad Ali Khan, and Neha Ekhlaque

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Feasibility study for breakfast cereal launch, Hafsa Asif, Insiya M. Tejani, Rabia Zaman, Sumaira Sindhu, and Umair Ahmed

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Acceptability research & feasibility by comparison of light steel framing technology for low-cost housing to mid-rise structures, Bilal Hanif, Maaz Azam, Sanaullah Ramay, Shaikh Rabiuddin, and Umer Khan

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Go to market strategy – after market sales of front suspension assembly and front and rear shock absorbers of motorcycles, Farah Idrees, Haneefa Soomro, Mohammad Bilal, Mubashir Zuka, Tabinda Kazmi, and Talha Javed

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EBM - market research, Danyal Imran, Nidal Imran, Sameen Beg, Syed Mustafa Hasan, and Zia Ahmed

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Gap analysis of beef meat industry in Pakistan with special reference to Chinese standards for meat slaughtering and processing, Ahsan Iqbal, Daniyal Mustafa, Omer Khan, Saad Nazir, and Minhaj Uddin

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ISO – 9001 implementation in a training firm, Aamer Ishfaque, Ahadullah Khawaja, Misba Azim, Muhammad Bilal Athar, Som Dev, and Tooba Ahmed

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Analysis of customer feedback to determine key factors affecting customer satisfaction for foodpanda, Asghar Hussain Jaffery, Gulraiz Haider, Maisam Raza, Syed Shiraz Sabri, Tauseef Ahmed, and Waqas Javed

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Penetrating the millennial and gen z market segment, Amna Kashif, Dania Tabassum, Gauhar Mushtaq, Muhammad Mahmood Ali Siddiqui, Muhammad Taha Mushtaq, and Samreen Janjua

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The transition of in-house it systems into standard erp: feasibility and limitations, Ahmer Dad Khan, Ahmer Khan, Mariam Naseem, Saad Sohail, S. M. Belal Qadri, and S. M. Saad Ali

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Arresting the decline in salt sales, Junaid Ullah Khan, Muhammad Shahbaz Khan, Saba Ashfaq, and Syed Muhammad Taqi Rizvi

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Inventory management practices and their optimization at Agriauto Industries Limited - Ail, Manoj Kumar, Mohammad Zuhair Hussain Khan, Qaiser Asif, and Samir Mahmood

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Feasibility of foreign CMT operations International textiles limited, Manoj Kumar, Muhammad Arham Iqbal Siddiqui, Sher Ali Hijazi, Umar Farooqui, and Valeed Kidwai

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Acheving organizational efficiencies, Ahmed Hassaan Latki, Hijab Fatima, M. Humayun Shahid, Zain Ali Khan, and Zeeshan A. Choudary

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Philips in the Pakistani air fryer market, Amna Ahmad Malik, Anusha Ahmad, Areesha Arif, Javeria Nadeem, and Khizra Khan

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HR structure & design at Pakitex boards (Pvt.) Ltd., Fahad Aziz Malik, Faizan Rahmatullah, and Hareem Zoya Warsi

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Market research and potential of after sales for Atlas Honda, Farhan Naseem, Hamza Ashfaq Ibrahim, Hassaan Ayub, Muhammad Mubeen Ul Haq, and Rayyan Arif Ahmed

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Developing competency framework for retail team at Khaadi, Daniyal Naveed and Muhammad Zohaib Amir

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Developing competency framework for retail team at Khaadi, Daniyal Naveed, Muhammad Zohaib Amir, Murk Najam Hussain, Nooria Khan, and Soha Ghayas

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A predictive analytics approach for demand forecasting in the textile industry of Pakistan, Ahmed Abdur Rahman, Ali Abdullah Khan, and Shoaib Hassan Memon

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B2B marketing strategy for Systems Limited, Kasim Rauf, M. Umair Qureshi, Sohail Shahid, M. Ali Dojky, and Ibrahim Javed Memon

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Market and business strategy of methanol in Pakistan, Hassan Saifuddin Saifuddin, S M Abbas Jafri, M Jawwad Admani, Rafia Adeel, and Idrees Aun Ali

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Feasibility study of KIA genuine motor oil launch, Faiq Saleem, Mashhood Ahmad, Shaeerah Bint e Sohail, Syeda Falak Zehra, and Zoha Kamal

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Applying singapore airline’s human resource management strategy for service excellence at Pakistan International Airline, Abdul Basit Sami Shaikh, Fahad Habib, Muhammad Zulfiqar Hadi, and Osama Ahmed

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Design of framework for assessing target market and retail positioning of new product launch – lighting, Arslan Iqbal Siddiqui, Sameer Ali, Zain Aslam, and Zohaib Rizvi

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Reckitt Pakistan DTC model landscape and execution strategy, Ayesha Tahir, Muhammad Ahmed Tughlaq Khan, Rumaisa Khan, Syed Aijaz Rasool, Syed Ali Saboor Zaidi, and Syed Asad Zaffar

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Revolutionizing the corporate philanthropy of pakistan through digital transformation, Adnan ul Haq, Ali Aakash Abid, Dawar Qureshi, Rida Ahmed Usmani, and Shaikh Farhaj Ahmed

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Nutraceutical marketing strategy, Faique Zameer, Mohammad Adeel Farooqui, Mohammad Aniq Asif, Muhammad Siraj, and Murad Nadeem

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Analysis of customized products order cycle to achieve on time in full (OTIF) for textile firm in Pakistan, Hasan Zia, Muhammad Asif Nayani, Syed Yasir Hussain, Syed Danish Mushtaq, and Talha Tariq Khan

MBA Research Projects from 2020

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Price perception of careem in relation to competitor and corrective action, Eesha Abbasi, Fahad Javed Siddiqui, Farah Nasir, Haya Baig, Neha Tariq, and Sohaib Waseem

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National Foods Limited shopper's study, Zarrish Afreen, Syed Bilal Sabzwari, Bilal Ali, Ayesha Imran, Nabiha Anwar, and Fatima Ali

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Exploring consumption patterns and ethnic preferences of overseas Indians with respect to masalas & recipe mixes, Ali Ahmed, Maneezeh Sami Shaikh, Sarah Feroz Aziz, Sidra Shehzeen, and Yusra Syed

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Revamp of Toyota genuine accessories business in Pakistan, Aazim Akhtar, Muneeb Siddiqui, Sana Minaz Jamal, Shaan Haider Shirazi, Syed Shayan Kazmi, and Syed Umair Karim

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Oil-palm plantation and crude palm-oil extraction plant - feasibility study, Kashif Akhtar, Muhammad Nabeel Akhtar, Saad Javed Khan, Syed Fareed Ahmed Shah, Yaseen Jan Allahwala, and Zeeshan Jawed

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Market size estimation and consumer preferences of evaporated milk in Karachi, Aun Ali, M Mubashir A Piracha, Shehryar Humayun, Sultan Waleed Khan, and Uzair Haseeb

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Bringing disruption to in-store visibility (general trade), Mohsin Ali, Omair Khalid, Syed Minhal Hasan, Shams Nasir, and Umair Siddiqui

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Online marketplace for B2B surplus, Aisha Azam, Moiz ul Haq Mian, Muhammad Mustafa Fareed, and Syed Raza Abbas

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New product launch – face wash, Aimun Baloch, Fahad Gulzar, Muhammad Faizan Rehan, Rabia Tabassum, and Sameel Noman Qureshi

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Application of witness simulation software: cases from supply chain in Pakistani industries, Ariba Farrukh, Hamza Ikram, Hussain Moiz Ali, Muhammad Haroon Arshad, Muhammad Omar Sabir, and Sidra Aftab

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Job Analysis of the positions of utilities department and to make standard Job descriptions for the management and staff tier positions of utilities department, Ammad Ghani, Muhammad Fahad, Imran Babar, and Mansoor Saeed

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An analysis of trikes in the Icecream and frozen dessert market in Pakistan, Ahmed Saeed Gul, Farheen Mansur, Hoorain Kapadia, Mehreen Nadir, Rohail Khan, and Zoya Aly

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Potentials of halal food industry in Pakistan opportunities, constraints and way forward, Abdul Haleem, Hassan Ahmed, M. Osama Farooqi, Syed Haider Hasan, and Tayyab Ahmed Jalali

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Increasing Philips Pakistan's steam iron market share, Basim Jamil, Maaz Shahid, Meshal Sajjad, Muhammad Saad Yasin, and Syed Shah Taha Hasan

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Role of tourism in shaping up Pakistan's economy, Ahsen Junaid, Ali Danish Mallick, Azeema Batool, Irfan Hussain, Jamshaid Ali Khan, and Muhammad Usman Rafique

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Bringing disruption to in-store merchandising, Aisha Khalid, Bilal Shoaib, Erhan Naeem Farooqui, Hafiz Muneef ur Rahman, and Syed Saud Aidrus

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Project Seamless, Abdus Sami Khan, Hammad Shuaib, Muhammad Umer Farooqui, Niaz Ahmad, and Syeda Durdana Momin

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The Aman CED incubation impact determination of the success factors in the CED incubation, Aman Ullah Khan, Muhammad Taha, Syed Hashim Ali, Syed Taqi Abedi, and Areesh Shahid

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Mission Paani: resonance of cause related marketing in Pakistan for an IMC – Reckitt Benckiser Pakistan, Hussain Mustafa Khandwala, Rimsha Imran, Saud Tanveer, Syed Marij Hussain, Yusra Ahmed, and Zeeshan Ahmed

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Local logistics competitive landscape development, Musaddeq Ahmed Khan, Saba Wasim, Shahan Anwar Lari, Syed Kazim Jamal, and Syeda Aaminah Asim

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Reason behind stagnant sales of Nana Diaper brand in Karachi, Aroon Kumar, Jawad Tahsin, Maisam Ali, Mustafa Nasir, Syed Danish Mustafa Zaidi, and Usman Tarique

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Rejuvenating 'Ideas by Gul Ahmed', Amjad Ali Memon, Hammad Qaiser, Hamayl Shaikh, Maha Naveed, Samita Ajaz Khoja, and Qazi Muhammad Ashraf Sayeed

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Feasibility report of Decathlon sports store in Pakistan, Ahmed Munir, Ghufran Sheeraz, Muhammad Arsal Khan, Rehan Naeem, and Salman Lodhi

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Omore perfect store, Afaf Mushtaq, Ahmed Mohammad Ismail, Maha Hameed Khan, Tarefa Hafesjee, and Usman Ahmed

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Analysis of SERVQUAL dimensions in local automobile industry and proposal for improvement in service quality at KIA Lucky Motors, Hira Naeem, Muhammad Usman Irfan, and Syed Muhammad Ali Raza

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Identifying consumer preferences in the B2C apparel market of Pakistan, Humaira Pervaiz, Umaira Mujtaba, and Zahra Waheed Khwaja

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Nestle - Online retail shopping, Maryam Rashid, Muhammad Arsalan Amin, Muhammad Hamza Rauf, Rabeeya Tariq, and Shuja Khalid

Feasibilty study of Corrugated Pallets, Syed Aun Raza

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Feasibility study of corrugated pallets, Syed Aun Raza, Haris Riaz, Muhammad Nabil Khan, Syed Talal Arif, Syed Saad Ali, and Yawar Hayat

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Cold Chain feasibility study for an export based agri-business project, Abdul Rehman, Ahmed Javed Khan, Mohsin Ameen, Nauman Naseem, Omair Sharif, and Shahzeb Ali Memon

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Mortein - Finding a new positioning idea, Javeria Salim, Syed Rameez Ali, Farheen Shah, Rida Sohail, and Anjali Chawla

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Research on usability & value-added open-box and spot-opt delivery services, Muhammad Mustafa Sarwar, Muhammad Ramish Khan, Rashi Kumar, Saim Mumtaz, and Zohaib Qureshi

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LED lighting OEM study, Ali Bin Tahir, Ayesha Jamil, Fatima Haq, Haya Faisal Siddiqui, Muhammad Saad Soban, and Taha Hussain Rizvi

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GS1 barcode system implementation, Ahmed Abuzer Usmani, Javeria Rehan, and Muhammad Khan

MBA Research Projects from 2019

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Business potential study of maintenance of rotating equipment in process industries in Pakistan (oil & gas, petro chemicals & fertilizer), Faraz Afzal, Hassan Ali Naqvi, Muhammad Dayan Bajwa, Irshad Ali, and Wajahat Ali

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Service quality optimization at IRBT, Anum Abrar Ahmed, Ashfaque Ali Dasti, Mohsin Maqsood, Muhammad Ali Afzal Lilla, Muhammad Bilal Khan, and Muhammad Hasan Saeed

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Revamping stand-alone investment banking industry in Pakistan, Afshan Ajaz, Muhammad Mohsin Jalil Khan, Sofia Riaz, Syed Qamber Ali, and Syeda Rabeea Masood

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Boosting FDI inflows in Pakistan, Muhammad Bilal Akhter, Muhammad Sarim Khan, Muhammad Adil Faiyaz, and Muhammad Usman Ijaz

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An outlook of Pakistan’s energy mix in the future, Abeer Fatima, Farah Muhammad Siddiq, Munim Hussain, Rafia Javed, and Salman Saeed

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Demand planning and forecasting of Imtiaz supermarket (ISM), Mehak Fatima, Muhammad Zain, Musabbir Hussain, Shabana Ashraf, and Subiya Irfan

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Gul Ahmed-updated Human Resource Manual, Kumail Akhtar Habib, Muhammad Musharaf Shehzad, Muhammad Usman Salim, Sumaya Ali Channa, Syeda Zuimah Wasim, and Zain Umer

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Improvements in sales management systems at IMC dealerships, Ayesha Hasan, Salman Sajjad, Sidra Tariq, Syed Basil Ghani, and Waleed Muhammad

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Job analysis and KPI management, Bisma Imran, Haris Khan, Rida Asim, Shuja ur Rehman, Tooba Rehman, and Valieyah Ikram

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Gul Ahmed Textile mills Ltd. job analysis of manufacturing division, Aiman Irfan, Asma Bhanj, Dania Shaikh, and Zainab Ali Memon

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Commercial and financial feasibility for ride hailing venture, Anas Arif Kashani, Sahrish Irfan, Syed Muhammad Hani Ather, Syed Salman Hasan Rizvi, and Urooj Azhar Usmani

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Market feasibility for Air Curtains, Abdul Arham Khan, Kamran Ali Shahzor, Momina Ahmed, Shahryar Varzgani, and Syed Muhammad Antiq

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Analyzing the impact of brand name and logo, of branded rice, on consumer perceptions, Ahmed Saeed Khan, Ali Zafar, Muhammad Junaid, Owais Atiq, and Rumsha Siddiqui

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Enhancing consumer acquisition for storm Wi-Fi, Ahsan Mirza, Ali Asher Rizwan, Kamran Tahir, Mohammad Umer Pervez, Mustajab Ali, and Waqar Nagi

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Parco renewable energy feasibility report, Arsalan Mushtaq, Junaid Saleem, and Zaeem Qadir

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Influencer marketing for LUX, Akmal Nadeem, Faryal Qureshi, Mira Anwar Malik, Muhammad Talha Noman, Ramsha Raza Kazmi, and Zunair Muzaffar

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Digital marketing plan for optic white, Farrukh Naeem, Hiba Saleem, Mehak Ahmed, Muhammad Ibrahim, Rachel Lobo, and Talha Naeem Farooqui

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Interview.pk – development of a business plan, Michelle Pinto, Mohammad Omar, Salman Malik, Syeda Khushbakth Rizvi, and Zulfiqar Ali Abdul Qadir Sajwani

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Walls e-commerce, Hera Qamar, Maria Zubairy, Muhammad Zaid Moosani, Qazi Mohtashim Ahmed, Sara Khan, and Tooba Mushtaq

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Outage spares management at Hub power station: Hub Power Company Ltd., Mohammad Naveed ur Rahman and Naveed Rabbani

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Understanding the brand equity of candyland novella: the recommended marketing and retail strategy for the brand, Amal Rauf, Anum Sadik, M. Danish Ashraf, Sundus Iftikhar, Syed Faizan Zafar, and Zohaib Iqbal Khan