MBA Project is an integral part of the MBA program conducted at IBA Karachi. It provides MBA students, the opportunity to learn by capitalizing Karachi’s ‘business-hub’ position. However, the project is not restricted to Karachi. A group of 4-6 final year students undertake a management consulting assignment in real life business environment related to managerial and organizational problems. It is where they apply the concepts studied in class.

MBA Project not only enables students to develop interviewing, report writing and presenting skills, but also provides an opportunity for them to enhance their managerial and leadership skills, besides their problem-solving, decision-making and project management skills.

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MBA Research Projects from 2023

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Role of Wellness Programs on Turnover Intention: the moderating role of organizational job related and leadership factors, Palwasha Agha, Syed Fahim Hussain, and Syed Ziad Mahmood

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Analysis of retail strategy and brand equity of SME Apparel Brand “Senorita”, Mohammed Uzair Ashfaq, Mohammad Saad Qazi, Sarfaraz Shahbuddin Vadsariya, and Sheikh Ali Rizwan

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Olper's Cheese - Product Launch Analysis, Nujia Ashraf, Wardah Nadeem, Javeria Haseeb, and Qazi Muhammad Shoaib

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Examination of the roles of Leadership Styles on Diversity and Inclusion, Zainab Ayub, Shayan Zahid, Ahsan Jamil Ahmed, and Sami Ur Rehman

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Tapal Iced Tea Launch, Taleah Irfan Aziz, Anum Arshad, Mohammad Saud Ahmed, and Ehsn Ahmed Suri

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Antecedents and Outcomes of Workplace Friendships, Syed Hammad Balkhi, Amna Syed Amir, Mohammad Abdullah, and Maheen Adib Rehman

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Understanding Dipitt’s perception and its journey to purchase decision of consumer, Tatheer Fatima, Mohammad Saad, Muhammad Salman, Mashad Khurshid, and Qambar Rizvi

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Driver and barriers to Supply Chain collaboration across Jaffer Group, Darwin Gill, Jonathan Gomez, Masooma Sajid, and Muhammad Ahmed Jamal

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Oraan's Study Now Pay Later (SNPL) - Catalyzing a Paradigm Shift in Educational Financing, Farhangesh Gul, Muniba Saeed, and Shaz Shahid

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Impact of age, education, and gender on risk attitudes, Aina Haroon, Amna Ali, and Muhammad Usman

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Daraz - Customer Retention Strategy, Saad Bin Hasnain, Mahad Saleem Qayyum, Muhammad Yahya Sameen, Danish Abdul Razzaq, and Taha Ansari

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Telehealth clinics - effectiveness and general perception in Pakistan, Ali Hassaan, Iqra Arshad, and Fareeha Abbas

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Usage and Attitude Study of Fragrance Industry, Iqra Ilyas, Talha Yousuf, Syeda Hafsa Faheem, and Haseeb Mushtaq

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Consumer perceptions regarding Electronic Money Institutions (EMIs) as Distinctive Fintech Platforms, Yusra Khalid, Palwisha Gul, Asad Ullah Khan, and Asad Ali

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Identification and monitoring of major external cost drivers impacting KE’s Procurement Value Chain, Abdul Waheed Khan, Mohammad Ali, Muhammad Sharukh, and Muhammad Ovais

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Research on Private Universities in Pakistan’s Market, Yasir Khan, Hammad Zafar, Wajeeha Ahsan Malik, and Sidra Sohail

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Post Covid-19 Marketing Strategy for Dettol Liquid Hand Wash, Sabir Khawaja, Tehreem Siraj, Yumna Mobin Ahmed, and Zainab Masood

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MENTOR.AI | Product Design & Development, Ramiz Masroor, Syed Muhammad Bahazad, Malik Muhammad Hassaan, and Muhammad Ahmer Khan

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Analysis of the factors influencing customer behavioral intention towards SaaS, Rafiq Rayani, Anosh Sohaira, and Jaazba Azaz

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Exploring Shopper Perceptions towards Online Pharmacy Purchase, Usama Shahid, Sana Ahmed Alvi, Hadia Munir, and Muzammil Shafiq

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Expanding Daraz's Affiliate Network, Ramsha Shaikh, Taimour Bin Shaheen, Saad Rafi, and Alia Eva

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A case of new market entry: gauging the attractiveness of premium beauty brands in Pakistan, Hamza Salman Siddiqui, Muhammad Usama Makani, Jawwad Khalid, and Sheraz Sabir

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Attitudes of parents towards learning toys in Pakistan, Sundeep -, Areeba Mohsen, Taha Usman Sani, and Syed Fahad Zafar

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Marketing strategy Jaffer Business Systems (JBS) exports unit, Ehsaan Tanoli, Bisma Amin, Hiba Badar, and Naufil Dar

MBA Research Projects from 2022

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Optimization of Supply Chain through demand/sales forecasting for Steel Pipe Manufacturing in Pakistan, Rimsha Afzal, Maryam Siddiqui, Zaid Bin Khalid, Quratulain Hafeez, Muhammad Hammad Sadiq, and Usama Shahood Ahmed

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What measures, if not taken in the q-commerce industry, will result in the ceasing of operations – a case-study of munchies pakistan, an initiative by Unilever and venturedive, Abdul Ahad, Asad Ullah Hashmi, Muhammad Haris Memon, Sharoz Sadiq, and Syed Farzan Ahmed

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Exploration of factors impacting the adaptation to eB2B Marketplaces by grocery retailers in Pakistan –a project on Retailo, one of the fastest growing eB2B Marketplace in Pakistan, Huraina Asif Akhai, Muhammad Saud Shakeel, Naureen Amir Ali, Hamna Usman, Faizan Rafiq, and Noorulain Fatima

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Strategizing and innovating the outreach of an Ed-Tech Startup – Parhako, Isra Imtiaz Ali, Abeera Tariq, Amna Ziauddin, Mahnoor Atif, Ume Sauda Ghanyani, and Yusra Sibtain

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Customer preference and satisfaction level towards their expectation with special reference to MG Pakistan, Mohammad Ahsan Arshad, Jahangir Khan, Arslan Atta, Maliha Nasir, and Sonia Aamir

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Cherry blossom: insights into shoe polish consumption in Pakistan, Muhammad Azhar, Muhammad Ghayas Uddin, Muhammad Rafey Khan, Muhammad Siraj Ur Rehman, Munira Ahmed, and Saroosh Zahid

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CarFirst– Brand Audit, Danial Ali Baig, Osama Akhter Khan, Syed Akif Ali, Syeda Amna Jamil, and Umer Rizwan Akhter

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Valeem marketplace launch strategy, Arishma Imtiaz, Maryam Akhlaq, Maryam Fatima, Muhammad Omer Sheikh, Sarmad Bin Wasim, and Shah Asad Alam

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Devise a strategy for lifebuoy to overcome the threat of new entrants without losing the market share, Ifrahim Ahmed Khan, Muhammad Talha Zafar, Najmus Sahar, Rabesh war, Salah Zakai, and Sameer Nadeem

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Supply Chain Segmentation for Unilever Pakistan Limited, Qasim Khan, Syed Salman Haider Naqvi, Hurain Shaikh, and Abdullah Saeed Uddin Khan

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Understanding food solutions market and how to win it, Abiha Mujahid, Maria Nazim, Muhammad Saud Siddiqi, and Syed Talha Uddin Hyder

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Mortgage refinancing - Scope and potential within Pakistan, Moiz Najmuddin, Arsalan Raza, Abbas Raza Naqvi, and Farid Ahmed

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Lifebuoy virtual perfect store, Muhammad Arsalan Rasheed, Muhammad Fawwad Obaida, Muneeba Hamid, Rimsha Ramzan, Saif Ahmed Khan, and Tayyaba Jaffar

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Business analysis & strategy focusing on opportunities and areas of improvement, Khan Akhter Rumman, Khwaja Nabeel Ahmed, Mohammad Ashhaad Waheed, Saif Ur Rehman, and Taha Muhammad Farooqui

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Business analysis & strategy focusing on opportunities and areas of improvement, Khan Akhter Rumman, Khwaja Nabeel Ahmed, Mohammad Ashhaad Waheed, Saif Ur Rehman, and Taha Muhammad Farooqui

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Daraz pk Digital Onboarding - A deep dive project, Zehra Saad, Iraj Ilyas, Mehak Zehra, Areeba Agha, Shaheryar Baber, and Yousaf Hassan

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Hyundai Nishat Motors – New Product Launch, Hamza Shafiq, Hamza Zaidi, Syed Fariz Ahmed, Hiba Arshad, Omer Tariq, and Zain Wahab

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Valeem - expansion into international market, Enza Siddiqui, Maleeha Tariq, Mirza Jawwad Ul Hassan, Momal Naveed, Nudrat Fatima, and Umme Shiza Siddiqui

MBA Research Projects from 2021

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Business case of e-commerce pharmacy and allied services portal for Pakistan, Sarah Ahmad, Rahema Ashraf, Nimra Shahzad Ansari, and Nimrah Zubairy

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Feasibility for selecting road transportation mode from Pakistan to Turkey, Ambreen Ahmed, Asad Ali Iqbal, Farah Naz, Malik Mehr Khan, Mobin Ahmed Idrees, and Sarim Alam Rizvi

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Business case of a b2b e-commerce portal for Pakistan, Ahmed Ali, Ali Kamal, Javeria Arshad, Mehak Khalid, and Mian Muhammad Arsalan Saeed

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Black n white - designing a digital marketing strategy, Fatima Mohsin Ali, Nazeem Baig, Syed Ali Roshaan Raza, and Tehreem Anwar

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Ensuring supply chain resilience at engro fertilizers using scram 2.0, Syed Usman Ali, Sana Majeed, Muhammad Farhan Jawaid, Hussain Marvi, and Syed Armash Ali

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Warehouse optimization: a case of ismail industries, Areeba Asad, Ghazi Taimoor Ahmed, Hajra Nawaz, Hareem Ahmed, Maira Khan, and Nauman Javaid

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Designing of a contemporary undergrad program in entrepreneurship: a multiple case design, Affan Asif, Angela Shah, Maha Siddiqui, Muhammad Ali Khan, and Neha Ekhlaque

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Feasibility study for breakfast cereal launch, Hafsa Asif, Insiya M. Tejani, Rabia Zaman, Sumaira Sindhu, and Umair Ahmed

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Acceptability research & feasibility by comparison of light steel framing technology for low-cost housing to mid-rise structures, Bilal Hanif, Maaz Azam, Sanaullah Ramay, Shaikh Rabiuddin, and Umer Khan

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Go to market strategy – after market sales of front suspension assembly and front and rear shock absorbers of motorcycles, Farah Idrees, Haneefa Soomro, Mohammad Bilal, Mubashir Zuka, Tabinda Kazmi, and Talha Javed

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EBM - market research, Danyal Imran, Nidal Imran, Sameen Beg, Syed Mustafa Hasan, and Zia Ahmed

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Gap analysis of beef meat industry in Pakistan with special reference to Chinese standards for meat slaughtering and processing, Ahsan Iqbal, Daniyal Mustafa, Omer Khan, Saad Nazir, and Minhaj Uddin

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ISO – 9001 implementation in a training firm, Aamer Ishfaque, Ahadullah Khawaja, Misba Azim, Muhammad Bilal Athar, Som Dev, and Tooba Ahmed

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Analysis of customer feedback to determine key factors affecting customer satisfaction for foodpanda, Asghar Hussain Jaffery, Gulraiz Haider, Maisam Raza, Syed Shiraz Sabri, Tauseef Ahmed, and Waqas Javed

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Penetrating the millennial and gen z market segment, Amna Kashif, Dania Tabassum, Gauhar Mushtaq, Muhammad Mahmood Ali Siddiqui, Muhammad Taha Mushtaq, and Samreen Janjua

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The transition of in-house it systems into standard erp: feasibility and limitations, Ahmer Dad Khan, Ahmer Khan, Mariam Naseem, Saad Sohail, S. M. Belal Qadri, and S. M. Saad Ali

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Arresting the decline in salt sales, Junaid Ullah Khan, Muhammad Shahbaz Khan, Saba Ashfaq, and Syed Muhammad Taqi Rizvi

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Inventory management practices and their optimization at Agriauto Industries Limited - Ail, Manoj Kumar, Mohammad Zuhair Hussain Khan, Qaiser Asif, and Samir Mahmood

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Feasibility of foreign CMT operations International textiles limited, Manoj Kumar, Muhammad Arham Iqbal Siddiqui, Sher Ali Hijazi, Umar Farooqui, and Valeed Kidwai

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Acheving organizational efficiencies, Ahmed Hassaan Latki, Hijab Fatima, M. Humayun Shahid, Zain Ali Khan, and Zeeshan A. Choudary

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Philips in the Pakistani air fryer market, Amna Ahmad Malik, Anusha Ahmad, Areesha Arif, Javeria Nadeem, and Khizra Khan

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HR structure & design at Pakitex boards (Pvt.) Ltd., Fahad Aziz Malik, Faizan Rahmatullah, and Hareem Zoya Warsi

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Market research and potential of after sales for Atlas Honda, Farhan Naseem, Hamza Ashfaq Ibrahim, Hassaan Ayub, Muhammad Mubeen Ul Haq, and Rayyan Arif Ahmed

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Developing competency framework for retail team at Khaadi, Daniyal Naveed and Muhammad Zohaib Amir

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Developing competency framework for retail team at Khaadi, Daniyal Naveed, Muhammad Zohaib Amir, Murk Najam Hussain, Nooria Khan, and Soha Ghayas

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A predictive analytics approach for demand forecasting in the textile industry of Pakistan, Ahmed Abdur Rahman, Ali Abdullah Khan, and Shoaib Hassan Memon

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B2B marketing strategy for Systems Limited, Kasim Rauf, M. Umair Qureshi, Sohail Shahid, M. Ali Dojky, and Ibrahim Javed Memon

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Market and business strategy of methanol in Pakistan, Hassan Saifuddin Saifuddin, S M Abbas Jafri, M Jawwad Admani, Rafia Adeel, and Idrees Aun Ali

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Feasibility study of KIA genuine motor oil launch, Faiq Saleem, Mashhood Ahmad, Shaeerah Bint e Sohail, Syeda Falak Zehra, and Zoha Kamal

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Applying singapore airline’s human resource management strategy for service excellence at Pakistan International Airline, Abdul Basit Sami Shaikh, Fahad Habib, Muhammad Zulfiqar Hadi, and Osama Ahmed

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Design of framework for assessing target market and retail positioning of new product launch – lighting, Arslan Iqbal Siddiqui, Sameer Ali, Zain Aslam, and Zohaib Rizvi

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Reckitt Pakistan DTC model landscape and execution strategy, Ayesha Tahir, Muhammad Ahmed Tughlaq Khan, Rumaisa Khan, Syed Aijaz Rasool, Syed Ali Saboor Zaidi, and Syed Asad Zaffar

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Revolutionizing the corporate philanthropy of pakistan through digital transformation, Adnan ul Haq, Ali Aakash Abid, Dawar Qureshi, Rida Ahmed Usmani, and Shaikh Farhaj Ahmed

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Nutraceutical marketing strategy, Faique Zameer, Mohammad Adeel Farooqui, Mohammad Aniq Asif, Muhammad Siraj, and Murad Nadeem

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Analysis of customized products order cycle to achieve on time in full (OTIF) for textile firm in Pakistan, Hasan Zia, Muhammad Asif Nayani, Syed Yasir Hussain, Syed Danish Mushtaq, and Talha Tariq Khan

MBA Research Projects from 2020

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Price perception of careem in relation to competitor and corrective action, Eesha Abbasi, Fahad Javed Siddiqui, Farah Nasir, Haya Baig, Neha Tariq, and Sohaib Waseem

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National Foods Limited shopper's study, Zarrish Afreen, Syed Bilal Sabzwari, Bilal Ali, Ayesha Imran, Nabiha Anwar, and Fatima Ali

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Exploring consumption patterns and ethnic preferences of overseas Indians with respect to masalas & recipe mixes, Ali Ahmed, Maneezeh Sami Shaikh, Sarah Feroz Aziz, Sidra Shehzeen, and Yusra Syed

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Revamp of Toyota genuine accessories business in Pakistan, Aazim Akhtar, Muneeb Siddiqui, Sana Minaz Jamal, Shaan Haider Shirazi, Syed Shayan Kazmi, and Syed Umair Karim

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Oil-palm plantation and crude palm-oil extraction plant - feasibility study, Kashif Akhtar, Muhammad Nabeel Akhtar, Saad Javed Khan, Syed Fareed Ahmed Shah, Yaseen Jan Allahwala, and Zeeshan Jawed

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Market size estimation and consumer preferences of evaporated milk in Karachi, Aun Ali, M Mubashir A Piracha, Shehryar Humayun, Sultan Waleed Khan, and Uzair Haseeb

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Bringing disruption to in-store visibility (general trade), Mohsin Ali, Omair Khalid, Syed Minhal Hasan, Shams Nasir, and Umair Siddiqui

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Online marketplace for B2B surplus, Aisha Azam, Moiz ul Haq Mian, Muhammad Mustafa Fareed, and Syed Raza Abbas

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New product launch – face wash, Aimun Baloch, Fahad Gulzar, Muhammad Faizan Rehan, Rabia Tabassum, and Sameel Noman Qureshi

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Application of witness simulation software: cases from supply chain in Pakistani industries, Ariba Farrukh, Hamza Ikram, Hussain Moiz Ali, Muhammad Haroon Arshad, Muhammad Omar Sabir, and Sidra Aftab

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Job Analysis of the positions of utilities department and to make standard Job descriptions for the management and staff tier positions of utilities department, Ammad Ghani, Muhammad Fahad, Imran Babar, and Mansoor Saeed

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An analysis of trikes in the Icecream and frozen dessert market in Pakistan, Ahmed Saeed Gul, Farheen Mansur, Hoorain Kapadia, Mehreen Nadir, Rohail Khan, and Zoya Aly

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Potentials of halal food industry in Pakistan opportunities, constraints and way forward, Abdul Haleem, Hassan Ahmed, M. Osama Farooqi, Syed Haider Hasan, and Tayyab Ahmed Jalali

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Increasing Philips Pakistan's steam iron market share, Basim Jamil, Maaz Shahid, Meshal Sajjad, Muhammad Saad Yasin, and Syed Shah Taha Hasan

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Role of tourism in shaping up Pakistan's economy, Ahsen Junaid, Ali Danish Mallick, Azeema Batool, Irfan Hussain, Jamshaid Ali Khan, and Muhammad Usman Rafique

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Bringing disruption to in-store merchandising, Aisha Khalid, Bilal Shoaib, Erhan Naeem Farooqui, Hafiz Muneef ur Rahman, and Syed Saud Aidrus

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Project Seamless, Abdus Sami Khan, Hammad Shuaib, Muhammad Umer Farooqui, Niaz Ahmad, and Syeda Durdana Momin

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The Aman CED incubation impact determination of the success factors in the CED incubation, Aman Ullah Khan, Muhammad Taha, Syed Hashim Ali, Syed Taqi Abedi, and Areesh Shahid

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Mission Paani: resonance of cause related marketing in Pakistan for an IMC – Reckitt Benckiser Pakistan, Hussain Mustafa Khandwala, Rimsha Imran, Saud Tanveer, Syed Marij Hussain, Yusra Ahmed, and Zeeshan Ahmed

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Local logistics competitive landscape development, Musaddeq Ahmed Khan, Saba Wasim, Shahan Anwar Lari, Syed Kazim Jamal, and Syeda Aaminah Asim

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Reason behind stagnant sales of Nana Diaper brand in Karachi, Aroon Kumar, Jawad Tahsin, Maisam Ali, Mustafa Nasir, Syed Danish Mustafa Zaidi, and Usman Tarique

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Rejuvenating 'Ideas by Gul Ahmed', Amjad Ali Memon, Hammad Qaiser, Hamayl Shaikh, Maha Naveed, Samita Ajaz Khoja, and Qazi Muhammad Ashraf Sayeed

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Feasibility report of Decathlon sports store in Pakistan, Ahmed Munir, Ghufran Sheeraz, Muhammad Arsal Khan, Rehan Naeem, and Salman Lodhi