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Theses/Dissertations from 2020

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Price perception of careem in relation to competitor and corrective action, Eesha Abbasi, Fahad Javed Siddiqui, Farah Nasir, Haya Baig, Neha Tariq, and Sohaib Waseem

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National Foods Limited shopper's study, Zarrish Afreen, Syed Bilal Sabzwari, Bilal Ali, Ayesha Imran, Nabiha Anwar, and Fatima Ali

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Exploring consumption patterns and ethnic preferences of overseas Indians with respect to masalas & recipe mixes, Ali Ahmed, Maneezeh Sami Shaikh, Sarah Feroz Aziz, Sidra Shehzeen, and Yusra Syed

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Revamp of Toyota genuine accessories business in Pakistan, Aazim Akhtar, Muneeb Siddiqui, Sana Minaz Jamal, Shaan Haider Shirazi, Syed Shayan Kazmi, and Syed Umair Karim

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Bringing disruption to in-store visibility (general trade), Mohsin Ali, Omair Khalid, Syed Minhal Hasan, Shams Nasir, and Umair Siddiqui

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Online marketplace for B2B surplus, Aisha Azam, Moiz ul Haq Mian, Muhammad Mustafa Fareed, and Syed Raza Abbas

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New product launch – face wash, Aimun Baloch, Fahad Gulzar, Muhammad Faizan Rehan, Rabia Tabassum, and Sameel Noman Qureshi

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Application of witness simulation software: cases from supply chain in Pakistani industries, Ariba Farrukh, Hamza Ikram, Hussain Moiz Ali, Muhammad Haroon Arshad, Muhammad Omar Sabir, and Sidra Aftab

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Job Analysis of the positions of utilities department and to make standard Job descriptions for the management and staff tier positions of utilities department, Ammad Ghani, Muhammad Fahad, Imran Babar, and Mansoor Saeed

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An analysis of trikes in the Icecream and frozen dessert market in Pakistan, Ahmed Saeed Gul, Farheen Mansur, Hoorain Kapadia, Mehreen Nadir, Rohail Khan, and Zoya Aly

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Potentials of halal food industry in Pakistan opportunities, constraints and way forward, Abdul Haleem, Hassan Ahmed, M. Osama Farooqi, Syed Haider Hasan, and Tayyab Ahmed Jalali

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Increasing Philips Pakistan's steam iron market share, Basim Jamil, Maaz Shahid, Meshal Sajjad, Muhammad Saad Yasin, and Syed Shah Taha Hasan

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Role of tourism in shaping up Pakistan's economy, Ahsen Junaid, Ali Danish Mallick, Azeema Batool, Irfan Hussain, Jamshaid Ali Khan, and Muhammad Usman Rafique

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Bringing disruption to in-store merchandising, Aisha Khalid, Bilal Shoaib, Erhan Naeem Farooqui, Hafiz Muneef ur Rahman, and Syed Saud Aidrus

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Project Seamless, Abdus Sami Khan, Hammad Shuaib, Muhammad Umer Farooqui, Niaz Ahmad, and Syeda Durdana Momin

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The Aman CED incubation impact determination of the success factors in the CED incubation, Aman Ullah Khan, Muhammad Taha, Syed Hashim Ali, Syed Taqi Abedi, and Areesh Shahid

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Local logistics competitive landscape development, Musaddeq Ahmed Khan, Saba Wasim, Shahan Anwar Lari, Syed Kazim Jamal, and Syeda Aaminah Asim

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Reason behind stagnant sales of Nana Diaper brand in Karachi, Aroon Kumar, Jawad Tahsin, Maisam Ali, Mustafa Nasir, Syed Danish Mustafa Zaidi, and Usman Tarique

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Rejuvenating 'Ideas by Gul Ahmed', Amjad Ali Memon, Hammad Qaiser, Hamayl Shaikh, Maha Naveed, Samita Ajaz Khoja, and Qazi Muhammad Ashraf Sayeed

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Feasibility report of Decathlon sports store in Pakistan, Ahmed Munir, Ghufran Sheeraz, Muhammad Arsal Khan, Rehan Naeem, and Salman Lodhi

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Omore perfect store, Afaf Mushtaq, Ahmed Mohammad Ismail, Maha Hameed Khan, Tarefa Hafesjee, and Usman Ahmed

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Analysis of SERVQUAL dimensions in local automobile industry and proposal for improvement in service quality at KIA Lucky Motors, Hira Naeem, Muhammad Usman Irfan, and Syed Muhammad Ali Raza

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Identifying consumer preferences in the B2C apparel market of Pakistan, Humaira Pervaiz, Umaira Mujtaba, and Zahra Waheed Khwaja

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Nestle - Online retail shopping, Maryam Rashid, Muhammad Arsalan Amin, Muhammad Hamza Rauf, Rabeeya Tariq, and Shuja Khalid

Feasibilty study of Corrugated Pallets, Syed Aun Raza

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Cold Chain feasibility study for an export based agri-business project, Abdul Rehman, Ahmed Javed Khan, Mohsin Ameen, Nauman Naseem, Omair Sharif, and Shahzeb Ali Memon

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Mortein - Finding a new positioning idea, Javeria Salim, Syed Rameez Ali, Farheen Shah, Rida Sohail, and Anjali Chawla

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Research on usability & value-added open-box and spot-opt delivery services, Muhammad Mustafa Sarwar, Muhammad Ramish Khan, Rashi Kumar, Saim Mumtaz, and Zohaib Qureshi

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LED lighting OEM study, Ali Bin Tahir, Ayesha Jamil, Fatima Haq, Haya Faisal Siddiqui, Muhammad Saad Soban, and Taha Hussain Rizvi

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GS1 barcode system implementation, Ahmed Abuzer Usmani, Javeria Rehan, and Muhammad Khan

Theses/Dissertations from 2019

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Market feasibility for Air Curtains, Abdul Arham Khan, Kamran Ali Shahzor, Momina Ahmed, Shahryar Varzgani, and Syed Muhammad Antiq

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Status and direction of the orphan program at AKF, Aisha Tariq, Danial Shahid Jan, Fahad Rehman, Haris Raza, Mirza Shahzad Baig, and Syed Farooq Ahsan

Theses/Dissertations from 2018

Feasibility study of breakfast cereal in Pakistan, Ahsan Ahmed

Analysis for feasibility of e2e outsourcing (3PL) of imports and advice a comprehensive plan and execution strategy with the aim to reduce delay & hindrances which might be affecting PPL's operations, Syed Owais Ahmed

British council library, Ayesha Ahsan

LRBT supply chain optimization, Abdul Aleem

Mandi express, Ahmed Anjum

To devise industry analysis and marketing plan for the development of a commercial laboratory in Karachi, Muhammad Yasir Ansari

Al-Mezan investments [MBA Projects], Assad Ullah Ashraf

Dipitt, Syed Arsal Ayub

Careem-profiling of bike customers, Komal Azhar

A way to drive business performance, Areeb Ekhlaque

Matco foods limited, Kanwal Hassan

Market analysis of UPVC frams and fittings in Karachi, Ahsan Iftikhar

Business plan for Sicilian pizza, Syed Omar Javed

Automobile industry by segment & opportunities (fuel cards), Ammar Junaid

Marketing research analysis and digital strategy for variety center toys retailer, Adil Azam Khan

Insights into careem and non-careem rickshaw drivers, Emaduddin Khan

Marketing strategy for Dettol's liquid handwash - Reckitt Benckiser, Saher Mirza

Feasibility and market study of mayonnaise plant in Pakistan - MATCO foods, Muhammad Raheel

Vendi Vending machines, Alishba Rizvi

Building B2B marketing strategy & business development plan for Barqtron, Anum Saeed

Business feasibility plan for office furniture industry Pak carpet industries (PCI), Osama Bin Shahid

Digital payment ecosystem in Pakistan, Furqan Rafi Shan

A study on low investor base in capital market of Pakistan, Faizan Shujaat

Gillete Pakistan, Alizeh Tariq

Marketing strategy for the launch of Wi-tribe 4.5G LTE internet, Abdul Aziz Wadiwala

Assessment of flavor industry and preparation of a feasibility report for flavor manufacturing plant in Pakistan, Sayed Muhammad Wajdan

TCS international, Ammar Tariq Zuberi

Theses/Dissertations from 2017

Mutual fund industry of Pakistan, Syed Faran Ul Haq

Safety culture safety management system and leadership for safety assessment for Synergy Power Limited, Humayun Yousaf

Theses/Dissertations from 2016

Marketing strategy for disprin, Adeel Ahmed

Batteries Industry of Pakistan, Amanullah Hafeez

Marketing strategy for programmatic media buying, Syed Sohaib Hassan

Health-hygiene-home, Aasim Abbas Jafray

Al Karam textile mills (Private) Limited, Hammad Kamal

Business plan for launching imported category of frozen fruits vegetables and smoothiesat hashwani group, Syed Farjad Mustafa

TEZMAN, Ahmed Qaiser

To study reasonschallenges for low adoption of M-Wallets in Pakistan, Sharoon Rasheed

Legal and socio-economic aspects of special economic zones, Hassan Saeed

Comprehensive distribution strategy for PSO in lubricants, Abdul Salam

Zodiac specially (Pvt.) Ltd, Anoosha Shahid

Mughal foods, Muhammad Asad Zahid

A brief marketing research on brand awareness of Mehran spice & food industries, Marium Zubair

Theses/Dissertations from 2015

Alternative distribution channels for Al Meezan investment management limited, Nabeel Afaque

Image repositioning of Aladin Park (A.A. Joyland (pvt.) ltd.), Anam Alam

Engro fertilizers limited supply chain process re-enginering, Muhammad Israr Anwer

Understanding snack food consumption and preferences of school students in Karachi Pakistan., Madiha Ghaffar

Market research on growing up powder milk category, Dawood Mustafa Ghazali

Report on market research of soft grade PVC in Pakistan, Shahid Iqbal

Business strategy for TRG, Muhammad Samar Jamil

Feasibility study on distribution models for online grocery retailing, Raja Simab Khan

Memon Medical Institute Hospital, Aisha Kudiya

Martin Dow limited market potential analysis of nutraceutical industry, Adil Majid

Agility logistic Pakistan benchmarketing project, Muzzamil Malik

Understanding the evolving men shaving habits, Ghulam Mohiuddin

Shan Foods (Pvt.) Ltd. - feasibility study of alternate warehouse location, Abdul Muqeet

Domestic polyethylene pipe market analysis, Ajlaan Raza Sayani

Feasibility study for online grocery shopping, Faraz Shah

PAK-ARAB refinery (PARCO), Haseeb Ahmed Sheikh

Engro foods limited retail distribution, Abbas Tahir

Marketing strategy for foodpanda in Pakistan, Tahir Amina Tahir

An Analysis of the mutual fund industry of Pakistan - Potential & challenges, Anum Yawar

Theses/Dissertations from 2014

Devising marketing strategy-capturing maximum market share for MSC (Mediterranean shipping company), Masood Aamir

Business plan for launching ISO tank transport line for wilhelmsen ships services, Afzal Ahmed

Princely jets - Aerial, Ali Khurshid Ahmed

Feasibility study of auto service business in Karachi, Arsalan Ahmed

Feasibility study & marketing plan for E-bike, Daniyal Akhtar

Strategic analysis for the underutilization of cold storage at agility, Syed Amamr Arshad

TUC - Feasibility analysis for launch of new flavor of crackers, Iqbal Talaat Bhatti