Submissions from 2025
Revamping Mondelez's E-commerce Footprint in Pakistan, Hanzalah Aamir, Bilal Ahmed, Syeda Fizza Rizvi, and Mariam Ishtiaq
Revamp Maintenance of Tax Related Internal Records, Tajwar Adil, Syed Muhammad Bilal, Anjiya Saleem Sayani, and Hamza Rehman
Driving Sales Excellence & Financial Growth for OTC Medicines, Khawaja Maaz Adnan, Shahmeer Sultan, Zainab Wajid, and Raza Kazim
Understanding the Science of Wallet Management, Sana Advani, Zainab Ashfaq, Farah Fatima, and Syed Mohammad Farzeen Naqvi
Repositioning Chocolatto: A Strategic Analysis of Brand Equity and Consumer Value Perception, Maria Agha, Hareem Asif, Hamna Nasir, and Laiba Mobin
A Study on Brand ROIs for the Professional Product Division of LOPAK Products, Muhammad Ahmad, Khalid Imran, Muhammad Haris, and Wasif Omer Farooq
Distribution Network 2028, Muhammad Ahmad, Abdul Wasiu Soomro, Iraj Asim, and Pha Phalgun
Predicting Population Pressure on Food Systems of Pakistan: A Study Under Malthusian Theory, Arham Ahmed, Ahmed Malik, Syed Hasnain Abbas, and Fizzah Ahmad
SWICH Retail Strategic Exposure, Maarij Ahmed, Hiba Masood, Tanzila Asim Zafar, and Mohammad Shahmeer
Digitization & Employee Benefits Awareness, Maaz Ahmed, Saifullah Arfeen, Muhammad Yameen, and Syed Asad Abbas
Business Scorecard - Suzuki SNA Motors, Raiyan Ahmed, Sameer Adeel, Muiz Faisal, and Ikram Us Salam
Overcoming Challenges in Pakistan’s Capital Market: Lessons from Emerging Markets and the Role of Regulatory and Technological Advancements, Syed Bilal Ahmed, Wasiq Alam, and Syed Shehper Jilani
Al-Hilal Islamic Fund Creation, Unaib Ahmed, Soban Khatri, Ghulam Mustafa, and Umar Khan
Analyzing Price Elasticity of Demand Across L’Oréal’s Product Portfolio, Muhammad Sameer Akhtar, Mahnoor Moazzam, Muhammad Ansari, and Hadiqah Kapadia
Walkthrough of IPO Process, Shaheryar Ali, Syed Muhammad Umar Tirmizi, and Muhammad Huzaifa
Evaluating Oreo's Market Performance After the Price Increase, Syed Naim Rehan Ali, Taha Junaid, Zahra Mustafa, and Bisma Khurram
The Bullseye Initiative – Cooler Sales Optimization and Student Sales Activation, Anas Amanullah, Moosa Ahmed Khan, and Azaan Irfan
Digitization and Automation of Sustainability Data at Mondelez, Nabiha Amir, kinza mushtaq shaikh, Muhammad Ali Zamir, and Syeda Maryam Subzwari
Develop and Roll-Out Treasury Reports, Amna Anwar, Zoya Mujeeb, Rubab Khan, and Mohammad Mohsin Khan
Enhancing Vegetable Exports from Pakistan to the UK, Bushra Anwer, Faizan Hassan Khan, Nadia Shams, and Armughan Ellahi Chandna
Automation of revenue cycle | Louis Dreyfus Company, Hassaan Arshad, Simrah Sohail, Alina Adil, and Hamood Ur Rehman Asim
Distribution Channel Analysis Country-wide, Hareem Asad, Mohammad Tayyab Alam, Irtaza Babar, and Aliza Adnan
Peak Freans Heart Beats, Rija Ashraf, Shiza Azam Mirza, Zehra Hussain, and Muhammad Ammar Qureshi
Revision & Update of HR Policies & Procedures With Process Re-Engineering for Automation, Adina Asif, Abdullah Khan, Ahlam Ali, and Syeda Zahra Furqan
BHT of Ideas, Hoor-e-ain Asif, Afra Abro, Amna Khan, and Shiza Irfan
Financial Analysis and Market Assessment of Falak Foods Division, Hamza Atif, Musab ur Rehman, and Areeba Khan
VISION 2030: FINAL REPORT, Nibras Azeem, Azfar Naqvi, Minaam Farhat, and Shahmir Bhopal
Concept of Cat Cafe and Petting Zoo in Pakistan, Aarham Aziz, Anas Shahnawaz, Asfand Ahmed Shaikh, and Ahmed Shahab Burney
Optimizing Knorr’s Pricing Strategy to Maximize Profits and Market Share, Aleena Batool, Sarim Ali Khan, Muhammad Waqas Nisar, and Zamin Ali
Employer Branding Strategy for HUBCO, Hasan Ghani Bawany, Maha Anwar, Maryam Asad, and Lamaan Haq
Predictive Analytics for Credit Management at IZAK 10, Fatima Bilal, Kaif Riaz, and Ahmed Ashfaq
Development of a Real Estate Investment Trust (REIT) for Mixed-Use Residential, Commercial, and Office Spaces., Muhammad Bilal, Saad Javed Khan, Hassan Raza, and Muhammad Sufyan Khan
Optimizing the Made-To-Order (MTO) Service Model at Shaffer, Muhammed Sohaib Bin Noor, Wasif Ali Khan, and Muhammad Farzan Khan
Olpers FCMP 130G Pilot Launch, Hassaan Raza Chinoy, Maham Muhammad Aamir, Zohair Sheikh, and Maham Fatima
Isolation Forest for Attrition Analysis, Talha Khawar Chishti, Syed Murtaza Hussain, Arbab Aizaz Ahmad, and Muhammad Qasim Habib
Online Payment Gateway Optimization, Muhammad Sami Danawala, Humna Khan, Syed Shafan Hasan Rizvi, and Muhammad Bilal Kazzafi
Strategic Assessment of PRL under the New Refinery Expansion Framework, Fiza Elahi, Syed Mustafa Kamal, Mohammad Taha Tariq, and Mohammad Aswad Altaf
Leveraging Social Media for Brand Visibility and Customer Engagement, Mahum Faisal, Maha Rasool, Shaikh Khubaib, and Iqra Imdad Ali
E-Commerce Strategy Development for Reckitt, Shayan Faisal, Zain Khan Sherwani, Syeda Sameen Raza, and Shahmeer Khan
Decoding the Premium Beauty Consumers, Syeda Ayesha Faisal, Syed Sajjad Hasan, Syed Muhammad Sami, and Syeda Raveeha Kashif
The Impact of Discounts and Incentives on Consumer Behavior, Rumaisa Farid, Warisha Ishrat, Shiza Ather, and Fatima Rehan Nomani
Reimagining channels – optimizing trade spend and retail engagement, Muhammad Talha Farooqui, Muhammad Huzaima Khan, Muhammad Bin Kashif, and Muhammad Faiz Kamran
Expanding Market Share and Customer Base for Shaffer, Shanzay Furqan, Sana Bibi, Sohil Anwar, and Syed Hammad Hussain
Digital Series, Syed Muhammad Haider, Humama Zaki Khan, Hamna Sohail, and Hasham Tariq
Product Research for E-commerce Ventures on Amazon and TikTok, Muhammad Sarim Hashmi, Areej Ali, Abdullah Ahmed, and Saman Fatima
Create Brand Love for Candi amongst the Youth via Establishing its unique Khaas Mithaas Credentials, Muhammad Wali Hashmi, Muhammad Sameer Mehmood, Shayan Ali Siddiqui, and Syed Daniyal Ahmed Tirmizi
Decoding the Casting Crème Gloss Consumer Journey, Muhammad Hassaan, Salma Amin, Saleem Haider, and Shayan Jawwad
Pakistan’s Major Soft Commodities Market Size, Shahwaiz Hayat, Ali Abdul Rasheed, Abdullah Khan, and Muhammad Aun
Rebranding Paddle Pop, Hamza Hussain Bhona, Ayesha Muhammad Usman, Fatima Hasan, and Syed Muhammad Abbas Zaidi
Incentive and Throughput Analysis, Mudassir Hussain, Mariam Mushtaq, Ayesha Batool Saeed, and Bisma Munawar
Comprehensive Market Analysis and Strategic Positioning for Built-in Hoods and Hobs in Pakistan, Adan Imran, Areeba Elham, Amna Muneer, and Areeb Khan
Opportunities in the Pakistani Local Cuisine Market for Food Solutions, Aimen Imran, Afnan Nadeem, Rameen Malik, and Jahanzaib Sufyaan
Alfa BNPL - Expanding the Horizons, Muhammad Hassaan Imran, Muhammad Huzaifa Naveed, and Bizzal Farhan Ali Memon
Creating a Future-Fit Beverage Portfolio Strategy for Tang in Pakistan - Mondelez International, Wania Imtiaz, Simona Sajid, Wania Furqan, and Syed Hassaan Ahmed Bokhari
Bridging the Gap Between the Cash Conversion Cycle and Resource Mobilization, Sidra Iqbal, Sukaina Abbas, Yousra Fahim, and Muhammad Usman Khan
Competitive intelligence – nutrition business of Unilever, Ayesha Irfan, Ayesha Siddiqua, and Fatima Shakil
Kanteen Feasibility, Aisha Ishaq, Muhammad Usman Rasheed, Simrah Khan, and Hamza Khan
Lead Generation Support Toolkit and Inquiries Management Website, Ibad Ishtiaq, Khunsha Hanif, Syed Haider Ali, and Adil Ali Khan
Islamic Banking Awareness Campaign for Millennials and Gen Z, Amsal Jalaluddin, Durraiz Ali, Ali Rahman, and Shahzaib Siddiqui
Building Bazaar's Private Label Portfolio, Fakayha Jamil, Fatima Rizwan, Hamna Athar, and Ashmal Sajid
Revitalizing Sprite Regular in Karachi: Competitive Positioning and Distribution Strategy, Asad Kaleem, Amaan Jamshed Butt, Ahmed Sadiq Alvi, and Ahmer Habib Khan
Lipton Teas and Infusions - Dynamic Finance Re-engineering, Ayesha Karim, Abeera Talha, Mishgan Batool, and Hamza Amir
Initial Public Offering (IPO) on the Pakistan Stock Exchange (PSX), Faizan Ul Karim, Fiza Gul Mohammad, Abdul Jabbar Un Nabi Khan, and Muhammad Hammad Muneer
Financial Model and Feasibility - Licorice, Areeba Khalil, Mahnoor Masood, Samia Nadeem, and Shaikh Muhammad Hassan
Reimagining Talent Generation for Pakistan, Abdul Rahman Khan, Afrah Inayat, Syed Zafar Ali, and Muhammad Hamid Kant
The Perfect Pour, Amna Wali Khan, Anaushey Batool, Aimen Tariq, and Areeba Nasir
Enhancing Vegetable Exports from Pakistan to the UK, Faizan Hasan Khan, Bushra Anwer, Armughan Ellahi Chandna, and Nadia Shams
Sales Progression Framework (#997), Hasaan Khan, Usaid Hamdani, Mohammad Umer Mushtaq, and Zain Bin Haris Khanani
Driving Efficiency: Tariff Forecasting and Policy Recommendations Under the CTBCM Model, Muhammad Abdullah Khan, Sarosh Khalid, Aasiya Javed, and Minaam Khan
Gen Z Decoded: Unveiling Consumer Patterns, Preferences, and Tensions for Businesses, Muhammad Adan Khan, Rabya Noorani, Nida Nizar, and Hiba Bawany
How Can Lipton Increase Its Market Share Of Teabags In OOH, Muhammad Shaheer Khan, Muhammad Aliyan Khan, Muhammmad Usman Kashif, and Syed Umar Tariq
Understanding the New Coffee Concept in the Urban Centers, Saad Zaman Khan, Muhammad Aliyan Javaid, Hussain Raza Kazmi, and Ahmed Fayez Riaz
Strategizing TUC: Innovative Marketing for Consumer Engagement & Growth, Sara Hussain Khan, Ahmed Ghias Shams, Ali Muhammad Chhotani, and Rabail Rizwan
SME Community Banking, Sardar Muhammad Ali Khan, Junaid Naveed Paracha, Muhammad Taha Siddiqui, and Syed Muhammad Anas
Islamic Banking for Students: A New Product Proposition, Husban Ahmed Khawaja, Farhaj Rizvi, Hayyan Mansuri, and Hammad Sohail
Enhancing Market Competitiveness and Operational Efficiency of Lucky Cement Limited, Ashish Kumar, Danish Lohana, Fareeba Mughal, and Manahil Salman
Inventory & Manufacturing Planning - AZ Textiles, Ammar Malik, Zoha Batool, Zunaira Jamil, and Mohsin Khan
The New Age of Social Media Employer Branding: What Do the Gen Zs Want?, Bilal Raza Malik, Gia Ashok, Muhammad Wasif Ali, and Misha Tariq
Outlining of a Business Process Management and Business Process Evaluation Framework for Small to Medium Sized Manufacturers, Zainab Farooq Malik, Muhammad Ali Ansari, Syed Muhammad Umar, and Muhammad Safiullah Khan
Enabling MSME Inclusion Through Islamic Finance: A Case Study of Meezan Bank’s Dukaandaar Platform, Farhan Mand Khan, Mustafa Hassan Naqvi, Abbas Ali Mankani, and Mohsin Waheed Sheikh
Analysing the Feasibility of Outsourcing Retail and Operations Division Employees, Muhammad Talha Memon, Muhammad Ashhad Siddiqui, Muhammad Rumail, Nehal Somani, and Mian Muhammad Qayyum
People Value Proposition Research for A. F. Ferguson, Eemaan Moten, Maheen Omar, and Muhammad Abdullah Hanif
SWOT Analysis of Hoechst Pakistan Limited (Entity of Packages Group) as an Employer in the Karachi Market, Laraib Najam, Mishaal Kamran, and Hamza Imran Siddiqui
Sales Progression Framework, Sofia Naseem, Umer Javed, Rahul Raja, and Wasaiu Ahmed
Islamic Banking and Women’s Financial Empowerment, Muhammad Zohaib Naseer, Muhammad Usama Rashid, Raahim Khan, and Shahnoor Khan
Reigniting CandyLand Choc-Oh, Shezil Naseeruddin, Rabiya Usman, Daniyal Azhar Sheikh, and Areeba Zeeshan
Leveraging Artificial Intelligence for Personalized Marketing in Islamic Banking, Daud Nasir, Shayan Arif, Saifullah Soomro, and Usama Anwar
Enhancing Customer Perception and Brand Image of Toyota Yaris in Pakistan, Muhammad Maarij Ali Nasir, Muhammad Shakeeb Ur Rehman Sheikh, Muhammad Ahmed Siddiqui, and Muhammad Taimoor Ali
Feasibility Study: Escrow Banking in Pakistan, Ahmed Peracha, Haider Abbasi, Muhammad Sheharyar Tariq, and Abdur Rehman Azhar Ghani
Accelerating Makeup Category, Haris Nauman Peracha, Syeda Javeria Faraz, Fatima Hassan, and Zarnab Zafar
Meezan Bank Gamification: Engaging Young Customers, Abdul rafay Qureshi, Muhammad Shoaib, Muhammad Ahmed, and Abu Bakr Zeeshan
Supply Planning Integration in Lipton’s Project Unite, Muhammad Shehzad Qureshi, Muhammad Mujtaba Gadit, Muhammad Shaheer Siddiqi, and Muhammad Maaz Iqbal
Enhancing Investor Participation: Lessons from the Global Markets and Strategies for Pakistan's Capital Market Development, Abdul Rafay, Fazal Illahi, Talha Nawaz, and Ibad Hussain
User and Product Research for Enhancing Sadiq.ai’s User Experience and Engagement in the KSA Market, Taha Rauf, Muhammad Palize Qazi, Hania Afsar, and Uzair Abdullah
Enhancing Sukuk Issuance in Pakistan: Leveraging Blockchain and Smart Contracts (Blockchain and Islamic Finance: Future-Proofing Meezan Bank), Ebad Saleem, Sameer Saleem, and Sabrina Saad
Unlocking Export-Driven Growth: Strategic Sector Evaluation for Engro Corporation, Laiba Saleem, Ruwaida Manzoor Qasmi, and Hafsah Anwar
Addressing Perception Issues and Influence of Informal Economy, Syed Muhammad Shaheer Salekeen, Raahim Ahmed, Mohid bin Abid, and Zaid Shamsi
AKUH's Energy Efficiency Project-Solar Panels' Installation, Bisma Sami, Arhama Qadir, and Areesha Bilal
Peer Analysis - Banking Industry, Sanober Shahzad, Ommehani Shahab, Urooj Ul Hasan, and Um Rehan
Revamping the Digital Presence of KE’s Employer Brand, Abdullah Shaikh, Sohaib Mustafa, Minhal Shakeel, and Uzair Ahmed
