Submissions from 2025
Research & Evaluation of new technologies in E&P sector, Zuhayr Asif Shaikh, Syed Shuja Mehdi, Wahaj Hussain, and Syed Abdur Rafey
Unwrapping Cornetto’s Premiumization Amongst Gen Z, Ashar Shariq, Fatima Rafique, Faizan Rasheed, and Burhanuddin Jeevanjee
Understanding Investor Profiles in Pakistan's Equity Market: Barriers & Opportunities, Rumman Mehmood Sheikh, Muhammad Ali, Muhammad Taha Riaz, and Tanzeel Siddiqui
NGO Management & Operations, Ayesha Shuja, Mahnoor Aftab, and Fatima Azeem
PL Opportunities, Rayyan Talha Siddiqui, Rabia Naz, Omama Irfan, and Ibad Khan
AA Joyland: Assessing Brand Identity, Brand Image, Syed Ammar Sohail, Hamza Naseem, Sunny Kumar, and Muhammad Usman
Understanding Beauty Rituals, Consumer Journey and Decision Making of Gen Z Consumers, Durriya Suhail Memon, Almirah Wasay, Abeer Mansoor, and Samiya Gohar
Industry Syndicate Financial Model (ISFM) – Analysis, Muhammad Burhan Tareen, Muhammad Taha Jawed, Muhammad Rafi Ahsan, and Muhammad Faizan Raheem
Enhancing Mospel’s Reach & Visibility, Hamza Tariq, Huzaifa Tariq, Maaz bin Kashif, and Kashmala Hasan Syed
Rekindling Love & Purpose With KFC, Hassan Tariq, Zahabia Taqi, Muhammad Mustafa Khan, and Shaikh Muhammad Tuaha
Unilever Customer Development - Chase Up Shopper Journey and EPOS Analysis, Minhaj Tariq, Siraj Ahmed, and Ammar Hasan
Devising a Digital Marketing Measurement Framework for Dove and Tresemme, Abuzar Tauseef, Kumail Alim, Sharmeen Zehra, and Shanzay Kayani
Omore Market Research, Muhammad Azlan Tehseen, Manav Kumar, Syeda Khushbakht Raza, and Faseeh Ghafoor
Towards Shariah Compliant PSX, Arhum Suhaib Uddin, Muhammad Saad, Rajah Mishaz Khan, and Sameeia Naaz
Revitalizing Olper’s 375ml Derh Pao Pack: A Strategic Response to Market Challenges, Aleeza Umer, Aina Javed, Irma Khan, and Syeda Dua Ali Subzwari
Digital Transformation of Organizational Processes-Procurement to Pay Process (P2P), Eman Zafar, Duae Zehra, Mohammad Omer, and Mohsin Siddiqui
Propose an ESG Strategy for HUBCO Group In-Line with SECP Guidelines on ESG Disclosures, Muhammad Umer Zahid, Syed Mohammad Talha, and Murtaza Rizwan Ali Tapal
HUBCO Internal Audit Transformation, Nazish Zaman Khan, Shamoon Bin Tahir, Ali Mehdi Shaikh, and Syeda Areeba Hussain
