Submissions from 2025
Meezan Bank Gamification: Engaging Young Customers, Abdul rafay Qureshi, Muhammad Shoaib, Muhammad Ahmed, and Abu Bakr Zeeshan
Supply Planning Integration in Lipton’s Project Unite, Muhammad Shehzad Qureshi, Muhammad Mujtaba Gadit, Muhammad Shaheer Siddiqi, and Muhammad Maaz Iqbal
Enhancing Investor Participation: Lessons from the Global Markets and Strategies for Pakistan's Capital Market Development, Abdul Rafay, Fazal Illahi, Talha Nawaz, and Ibad Hussain
User and Product Research for Enhancing Sadiq.ai’s User Experience and Engagement in the KSA Market, Taha Rauf, Muhammad Palize Qazi, Hania Afsar, and Uzair Abdullah
Enhancing Sukuk Issuance in Pakistan: Leveraging Blockchain and Smart Contracts (Blockchain and Islamic Finance: Future-Proofing Meezan Bank), Ebad Saleem, Sameer Saleem, and Sabrina Saad
Unlocking Export-Driven Growth: Strategic Sector Evaluation for Engro Corporation, Laiba Saleem, Ruwaida Manzoor Qasmi, and Hafsah Anwar
Addressing Perception Issues and Influence of Informal Economy, Syed Muhammad Shaheer Salekeen, Raahim Ahmed, Mohid bin Abid, and Zaid Shamsi
AKUH's Energy Efficiency Project-Solar Panels' Installation, Bisma Sami, Arhama Qadir, and Areesha Bilal
Peer Analysis - Banking Industry, Sanober Shahzad, Ommehani Shahab, Urooj Ul Hasan, and Um Rehan
Revamping the Digital Presence of KE’s Employer Brand, Abdullah Shaikh, Sohaib Mustafa, Minhal Shakeel, and Uzair Ahmed
Research & Evaluation of new technologies in E&P sector, Zuhayr Asif Shaikh, Syed Shuja Mehdi, Wahaj Hussain, and Syed Abdur Rafey
Unwrapping Cornetto’s Premiumization Amongst Gen Z, Ashar Shariq, Fatima Rafique, Faizan Rasheed, and Burhanuddin Jeevanjee
Understanding Investor Profiles in Pakistan's Equity Market: Barriers & Opportunities, Rumman Mehmood Sheikh, Muhammad Ali, Muhammad Taha Riaz, and Tanzeel Siddiqui
NGO Management & Operations, Ayesha Shuja, Mahnoor Aftab, and Fatima Azeem
PL Opportunities, Rayyan Talha Siddiqui, Rabia Naz, Omama Irfan, and Ibad Khan
AA Joyland: Assessing Brand Identity, Brand Image, Syed Ammar Sohail, Hamza Naseem, Sunny Kumar, and Muhammad Usman
952 Bisconni Prime - Post Analysis & Way Forward - Bisconni Prime Launch, Irman Iqbal Sorathia, Maryam Asad Abbasi, Hasan Ahmed Zahid, and Muhammad Usman
Understanding Beauty Rituals, Consumer Journey and Decision Making of Gen Z Consumers, Durriya Suhail Memon, Almirah Wasay, Abeer Mansoor, and Samiya Gohar
Industry Syndicate Financial Model (ISFM) – Analysis, Muhammad Burhan Tareen, Muhammad Taha Jawed, Muhammad Rafi Ahsan, and Muhammad Faizan Raheem
Enhancing Mospel’s Reach & Visibility, Hamza Tariq, Huzaifa Tariq, Maaz bin Kashif, and Kashmala Hasan Syed
Rekindling Love & Purpose With KFC, Hassan Tariq, Zahabia Taqi, Muhammad Mustafa Khan, and Shaikh Muhammad Tuaha
Unilever Customer Development - Chase Up Shopper Journey and EPOS Analysis, Minhaj Tariq, Siraj Ahmed, and Ammar Hasan
Devising a Digital Marketing Measurement Framework for Dove and Tresemme, Abuzar Tauseef, Kumail Alim, Sharmeen Zehra, and Shanzay Kayani
Omore Market Research, Muhammad Azlan Tehseen, Manav Kumar, Syeda Khushbakht Raza, and Faseeh Ghafoor
Towards Shariah Compliant PSX, Arhum Suhaib Uddin, Muhammad Saad, Rajah Mishaz Khan, and Sameeia Naaz
Revitalizing Olper’s 375ml Derh Pao Pack: A Strategic Response to Market Challenges, Aleeza Umer, Aina Javed, Irma Khan, and Syeda Dua Ali Subzwari
Digital Transformation of Organizational Processes-Procurement to Pay Process (P2P), Eman Zafar, Duae Zehra, Mohammad Omer, and Mohsin Siddiqui
Changing Trends in Diabetes Management, Muhammad Obaidullah Zafar, Khawaja Ziyad, Hassan Ebraheem, and Uzair Ahmed
Propose an ESG Strategy for HUBCO Group In-Line with SECP Guidelines on ESG Disclosures, Muhammad Umer Zahid, Syed Mohammad Talha, and Murtaza Rizwan Ali Tapal
HUBCO Internal Audit Transformation, Nazish Zaman Khan, Shamoon Bin Tahir, Ali Mehdi Shaikh, and Syeda Areeba Hussain
