Submissions from 2026
Providing Brand Experience to Consumers – GRO Redemption Activation Plan, Hassan Raza, Muhammad Ahmed, and Muhammad Abdullah Khan Kanju
Growth Avenues for Cadbury, Laiba Razi, Daniyal Jahangir, Muhammad Awais, and Anamta Kamran
The Financialization of Markets Through Tokenization, Kanza Rehan, Urooshi Bai, Kelash Kumar, and Sooraj Parkash
Strategies to Enhance Female Adoption of Two-Wheeler Transportation in Pakistan, Dua Riaz, Amna Siddiqui, Manahil Zafar, and Hamna Haider
K-Electric - Skills Gap Analysis & Employer Branding Using the SFIA Framework (V9) for IT Employees, Hifzah Roshan, Aqsa Irshad, and Samina Qaimdin
Feasibility of PSO's Alternative Debt Sourcing from the Secondary Market and Its Financial Impacts, Suha Rupani, Shahzeb Imran, Saadan Ishaque, and Muhammad Hammad
Assortment Gap Identification & Consumer Insight Study for Lifestyle Category at Daraz, Ealaf Saeed, Haaniah Mansuri, Sofyia Asad, and Maham Mohsin
Actual vs. Budget: Variance Analysis at Prime Global Energies Limited, Ayan Zafar Saigal, laiba Fatima, Muneeb Fawad, and Hania Farhan
Digital Marketing Optimization for a UK Affiliate Voucher Platform, Faiq Saleh, Maham Dua, and Amna Waqar
Enhancing Brand Visibility and Outreach of IBA CEIF Through Data-Driven Marketing Strategies, Muhammad Usman Bin Sami, Muhammad Wassi, Laiba Aqeel, and Maryum Asar
Enhancing HR Recruitment and Onboarding for Office Staff at Gold Packages, Suhaib Saqib, Muhammad Abdullah Abbas, Muhammad Ahmad Hassan, and Muhammad Ilyas Iqbal
Green and Climate-Resilient Housing, Arooj Sardar, Maria Hyder, Safeena Saif, and Syed Ruman Wajih
Facewash Category Optimization & Consumer Experience Enhancement, Laiba Shahid, Maheen Ali, and Shah Tabraiz Alam
Development Finance in Pakistan's Agricultural Export Sector: Marine Fishing and Halal Meat Export, Abdul Rahim Shaikh, Anas Ahmed, Ghania Mohtasham, and Muhammad Taha
Healthcare Insurance Cost Behavior & Monitoring Framework, Ammar Rohail Shaikh, Sajjad Ali, Aisha Rashid, and Muhammad Mubashir Wasti
Identifying and Modeling Key Risk Factors Leading to Non-Performing Loans: A Study of JS Bank's Loan Portfolio in Pakistan, Duha Shaikh, Javeria Aziz, Faria Imran, and Farheen Rafiq
HUBCO Diversity, Equity & Inclusion Roadmap: Comprehensive Research & Benchmarking Report, Muhammad H. Shakeel, Iman Fasihi, Areej A. Khan, and Minhal Kukda
Designing a Sustainable Corporate Wellness Framework: Building Long-Term Employee Well-Being Solutions, Sara Shakir, Amani Gatta, and Shahzaib Hamid
Marketing & Trade Engagement: Comprehensive Market Analysis and Strategic Positioning—Brand Identity vs. Brand Image Analysis, Syed Ali Sherazi, Muhammad Anas Hameed, Muhammad Adil Khan, and Muhammad Ahmed Farid
M&A Activity in the Cement Sector: Maple Leaf Cement & Pioneer Cement Transaction, Arafat Siddiqui, Ali Asghar, Abdul Rafay, and Arham Ahmed Khan
Development of a SKU-Wise Profit & Loss (P&L) Analysis Framework, Muhammad Shayan Siddiqui, Shirjeel Yar Khan, Shehzadi Ayesha Gondal, and Muhammad Sehban Kamran
Multiserves Decline - Deep Dive, Hadia Sohail, Faraz Jawaid, Amna Shah, and Omer Rizwan
Market Research and Feasibility Study for Islamic Lending Products, Wanya Syed, Warisha Salman, and Maryam Shoukat
Cost Flow Diagram of Korangi Plant, Muhammad Hamza Tahir, Muhammad Hasan Wajahat, Muhammad Hassan, and Sabika Maqbool
Banking Preferences, Needs & Behaviors in Youth: Designing a Digital-First Youth Proposition for HBL, Salman Tahir, Shaikh Zahid Raza, and Romail Rehman
Brookes Pharma Financial Analytics Platform & MIS, Areej Tariq, Aaish Arshad Khan, Hafsa Hameed, and Umme Umayma
Financial Modelling and Risk Analysis for Engro Fertiliser and Engro Polymer & Chemicals Limited, Muhammed Ahmed Tariq, Muhammad Faizan, Maaz Javed Chaudhry, and Muhammad Bilal
Dipitt Global E-Commerce Expansion, Taroob Tariq, Aleena Sohail, Maham Rashid, and Shiza Faisal
Evaluating the Socioeconomic Impact of IMF Conditionalities in Pakistan, Muhammad Ummad, Muzammil Ali, and Muhammad Muneeb Siddique
Anatomy of Author Earnings, Rayyan Zahoor, Shayan Khalid, Sameer Irfan, and Sahil Gehani
Ignite 360, Muhammad Zainul Abedin, Raja Shayan Ullah Khan, and Umar Muhammad Khalid Siddiqui
Fintech vs Banks and Importance of Local Payment Schemes in Pakistan, Sani Zehra, Rafay Ali, and Muhammad Umer Siddiqui
Submissions from 2025
Revamping Mondelez's E-commerce Footprint in Pakistan, Hanzalah Aamir, Bilal Ahmed, Syeda Fizza Rizvi, and Mariam Ishtiaq
Revamp Maintenance of Tax Related Internal Records, Tajwar Adil, Syed Muhammad Bilal, Anjiya Saleem Sayani, and Hamza Rehman
Driving Sales Excellence & Financial Growth for OTC Medicines, Khawaja Maaz Adnan, Shahmeer Sultan, Zainab Wajid, and Raza Kazim
Understanding the Science of Wallet Management, Sana Advani, Zainab Ashfaq, Farah Fatima, and Syed Mohammad Farzeen Naqvi
Repositioning Chocolatto: A Strategic Analysis of Brand Equity and Consumer Value Perception, Maria Agha, Hareem Asif, Hamna Nasir, and Laiba Mobin
A Study on Brand ROIs for the Professional Product Division of LOPAK Products, Muhammad Ahmad, Khalid Imran, Muhammad Haris, and Wasif Omer Farooq
Distribution Network 2028, Muhammad Ahmad, Abdul Wasiu Soomro, Iraj Asim, and Pha Phalgun
Predicting Population Pressure on Food Systems of Pakistan: A Study Under Malthusian Theory, Arham Ahmed, Ahmed Malik, Syed Hasnain Abbas, and Fizzah Ahmad
SWICH Retail Strategic Exposure, Maarij Ahmed, Hiba Masood, Tanzila Asim Zafar, and Mohammad Shahmeer
Digitization & Employee Benefits Awareness, Maaz Ahmed, Saifullah Arfeen, Muhammad Yameen, and Syed Asad Abbas
Business Scorecard - Suzuki SNA Motors, Raiyan Ahmed, Sameer Adeel, Muiz Faisal, and Ikram Us Salam
Overcoming Challenges in Pakistan’s Capital Market: Lessons from Emerging Markets and the Role of Regulatory and Technological Advancements, Syed Bilal Ahmed, Wasiq Alam, and Syed Shehper Jilani
Al-Hilal Islamic Fund Creation, Unaib Ahmed, Soban Khatri, Ghulam Mustafa, and Umar Khan
Analyzing Price Elasticity of Demand Across L’Oréal’s Product Portfolio, Muhammad Sameer Akhtar, Mahnoor Moazzam, Muhammad Ansari, and Hadiqah Kapadia
Walkthrough of IPO Process, Shaheryar Ali, Syed Muhammad Umar Tirmizi, and Muhammad Huzaifa
Evaluating Oreo's Market Performance After the Price Increase, Syed Naim Rehan Ali, Taha Junaid, Zahra Mustafa, and Bisma Khurram
The Bullseye Initiative – Cooler Sales Optimization and Student Sales Activation, Anas Amanullah, Moosa Ahmed Khan, and Azaan Irfan
Digitization and Automation of Sustainability Data at Mondelez, Nabiha Amir, kinza mushtaq shaikh, Muhammad Ali Zamir, and Syeda Maryam Subzwari
Develop and Roll-Out Treasury Reports, Amna Anwar, Zoya Mujeeb, Rubab Khan, and Mohammad Mohsin Khan
Enhancing Vegetable Exports from Pakistan to the UK, Bushra Anwer, Faizan Hassan Khan, Nadia Shams, and Armughan Ellahi Chandna
Automation of revenue cycle | Louis Dreyfus Company, Hassaan Arshad, Simrah Sohail, Alina Adil, and Hamood Ur Rehman Asim
Distribution Channel Analysis Country-wide, Hareem Asad, Mohammad Tayyab Alam, Irtaza Babar, and Aliza Adnan
Peak Freans Heart Beats, Rija Ashraf, Shiza Azam Mirza, Zehra Hussain, and Muhammad Ammar Qureshi
Revision & Update of HR Policies & Procedures With Process Re-Engineering for Automation, Adina Asif, Abdullah Khan, Ahlam Ali, and Syeda Zahra Furqan
BHT of Ideas, Hoor-e-ain Asif, Afra Abro, Amna Khan, and Shiza Irfan
Financial Analysis and Market Assessment of Falak Foods Division, Hamza Atif, Musab ur Rehman, and Areeba Khan
VISION 2030: FINAL REPORT, Nibras Azeem, Azfar Naqvi, Minaam Farhat, and Shahmir Bhopal
Concept of Cat Cafe and Petting Zoo in Pakistan, Aarham Aziz, Anas Shahnawaz, Asfand Ahmed Shaikh, and Ahmed Shahab Burney
Optimizing Knorr’s Pricing Strategy to Maximize Profits and Market Share, Aleena Batool, Sarim Ali Khan, Muhammad Waqas Nisar, and Zamin Ali
Employer Branding Strategy for HUBCO, Hasan Ghani Bawany, Maha Anwar, Maryam Asad, and Lamaan Haq
Predictive Analytics for Credit Management at IZAK 10, Fatima Bilal, Kaif Riaz, and Ahmed Ashfaq
Development of a Real Estate Investment Trust (REIT) for Mixed-Use Residential, Commercial, and Office Spaces., Muhammad Bilal, Saad Javed Khan, Hassan Raza, and Muhammad Sufyan Khan
Optimizing the Made-To-Order (MTO) Service Model at Shaffer, Muhammed Sohaib Bin Noor, Wasif Ali Khan, and Muhammad Farzan Khan
CSR & Partnership Development for Bondh-e-Shams, Zaighum Bukhari, Neeraj Kumar, Yash Kumar, and Zain Ahmed
Olpers FCMP 130G Pilot Launch, Hassaan Raza Chinoy, Maham Muhammad Aamir, Zohair Sheikh, and Maham Fatima
Isolation Forest for Attrition Analysis, Talha Khawar Chishti, Syed Murtaza Hussain, Arbab Aizaz Ahmad, and Muhammad Qasim Habib
Online Payment Gateway Optimization, Muhammad Sami Danawala, Humna Khan, Syed Shafan Hasan Rizvi, and Muhammad Bilal Kazzafi
Strategic Assessment of PRL under the New Refinery Expansion Framework, Fiza Elahi, Syed Mustafa Kamal, Mohammad Taha Tariq, and Mohammad Aswad Altaf
Leveraging Social Media for Brand Visibility and Customer Engagement, Mahum Faisal, Maha Rasool, Shaikh Khubaib, and Iqra Imdad Ali
E-Commerce Strategy Development for Reckitt, Shayan Faisal, Zain Khan Sherwani, Syeda Sameen Raza, and Shahmeer Khan
Decoding the Premium Beauty Consumers, Syeda Ayesha Faisal, Syed Sajjad Hasan, Syed Muhammad Sami, and Syeda Raveeha Kashif
The Impact of Discounts and Incentives on Consumer Behavior, Rumaisa Farid, Warisha Ishrat, Shiza Ather, and Fatima Rehan Nomani
Reimagining channels – optimizing trade spend and retail engagement, Muhammad Talha Farooqui, Muhammad Huzaima Khan, Muhammad Bin Kashif, and Muhammad Faiz Kamran
Expanding Market Share and Customer Base for Shaffer, Shanzay Furqan, Sana Bibi, Sohil Anwar, and Syed Hammad Hussain
Digital Series, Syed Muhammad Haider, Humama Zaki Khan, Hamna Sohail, and Hasham Tariq
Product Research for E-commerce Ventures on Amazon and TikTok, Muhammad Sarim Hashmi, Areej Ali, Abdullah Ahmed, and Saman Fatima
Create Brand Love for Candi amongst the Youth via Establishing its unique Khaas Mithaas Credentials, Muhammad Wali Hashmi, Muhammad Sameer Mehmood, Shayan Ali Siddiqui, and Syed Daniyal Ahmed Tirmizi
Decoding the Casting Crème Gloss Consumer Journey, Muhammad Hassaan, Salma Amin, Saleem Haider, and Shayan Jawwad
Pakistan’s Major Soft Commodities Market Size, Shahwaiz Hayat, Ali Abdul Rasheed, Abdullah Khan, and Muhammad Aun
Rebranding Paddle Pop, Hamza Hussain Bhona, Ayesha Muhammad Usman, Fatima Hasan, and Syed Muhammad Abbas Zaidi
Incentive and Throughput Analysis, Mudassir Hussain, Mariam Mushtaq, Ayesha Batool Saeed, and Bisma Munawar
Comprehensive Market Analysis and Strategic Positioning for Built-in Hoods and Hobs in Pakistan, Adan Imran, Areeba Elham, Amna Muneer, and Areeb Khan
Opportunities in the Pakistani Local Cuisine Market for Food Solutions, Aimen Imran, Afnan Nadeem, Rameen Malik, and Jahanzaib Sufyaan
Alfa BNPL - Expanding the Horizons, Muhammad Hassaan Imran, Muhammad Huzaifa Naveed, and Bizzal Farhan Ali Memon
Creating a Future-Fit Beverage Portfolio Strategy for Tang in Pakistan - Mondelez International, Wania Imtiaz, Simona Sajid, Wania Furqan, and Syed Hassaan Ahmed Bokhari
Bridging the Gap Between the Cash Conversion Cycle and Resource Mobilization, Sidra Iqbal, Sukaina Abbas, Yousra Fahim, and Muhammad Usman Khan
Competitive intelligence – nutrition business of Unilever, Ayesha Irfan, Ayesha Siddiqua, and Fatima Shakil
Kanteen Feasibility, Aisha Ishaq, Muhammad Usman Rasheed, Simrah Khan, and Hamza Khan
Lead Generation Support Toolkit and Inquiries Management Website, Ibad Ishtiaq, Khunsha Hanif, Syed Haider Ali, and Adil Ali Khan
Islamic Banking Awareness Campaign for Millennials and Gen Z, Amsal Jalaluddin, Durraiz Ali, Ali Rahman, and Shahzaib Siddiqui
Building Bazaar's Private Label Portfolio, Fakayha Jamil, Fatima Rizwan, Hamna Athar, and Ashmal Sajid
Building the Serum Category in Pakistan (L’Oréal Paris Skincare), Qaiser Javed, Youmna Naveed, Syeda Taiba Shahid, and Muhammed Saad
Revitalizing Sprite Regular in Karachi: Competitive Positioning and Distribution Strategy, Asad Kaleem, Amaan Jamshed Butt, Ahmed Sadiq Alvi, and Ahmer Habib Khan
Lipton Teas and Infusions - Dynamic Finance Re-engineering, Ayesha Karim, Abeera Talha, Mishgan Batool, and Hamza Amir
Initial Public Offering (IPO) on the Pakistan Stock Exchange (PSX), Faizan Ul Karim, Fiza Gul Mohammad, Abdul Jabbar Un Nabi Khan, and Muhammad Hammad Muneer
Financial Model and Feasibility - Licorice, Areeba Khalil, Mahnoor Masood, Samia Nadeem, and Shaikh Muhammad Hassan
Reimagining Talent Generation for Pakistan, Abdul Rahman Khan, Afrah Inayat, Syed Zafar Ali, and Muhammad Hamid Kant
The Perfect Pour, Amna Wali Khan, Anaushey Batool, Aimen Tariq, and Areeba Nasir
