Client Name

Hilal Invest

Faculty Advisor

Dr. Aitzaz Ahsan Alias Sarang, Assistant Professor, Department of Finance

SBS Thought Leadership Areas

Investment Decision Making

SBS Thought Leadership Area Justification

Our Experiential Learning Project directly aligns with the Investment Decision Making thought leadership area. The core focus of the project was to evaluate four major Saudi companies—Dr. Sulaiman Al Habib Medical Group, United Electronics Company (eXtra), Leejam Sports Company, and Bahri—through a strategic investment lens. We employed a robust methodology combining macroeconomic analysis, company-level research, and financial valuation to assess their alignment with Saudi Vision 2030 and overall investment attractiveness.

By leveraging real-world tools such as discounted cash flow models, peer benchmarking, and sectoral analysis, we developed informed views on each company’s potential for long-term value creation. The project sharpened our ability to evaluate financial fundamentals, assess risk-adjusted returns, and factor in external variables such as policy reforms and market dynamics—key skills essential for high-quality investment decision making.

Through this ELP, we not only enhanced our technical capabilities but also developed a broader strategic mindset, appreciating the complexities of deploying capital in a transforming economy like Saudi Arabia.

Aligned SDGs

GOAL 8: Decent Work and Economic Growth

Aligned SDGs Justification

Our ELP aligns closely with SDG Goal 8: Decent Work and Economic Growth, as it examines how key Saudi companies are contributing to economic diversification, job creation, and sectoral development under Vision 2030. By analyzing growth drivers in healthcare, consumer electronics, fitness, and logistics, we highlighted how these industries are evolving to offer more sustainable employment opportunities and foster inclusive economic growth. The project also emphasized the importance of responsible investment strategies that support long-term productivity, private sector expansion, and innovation—all central to achieving SDG 8 in a transforming economy like Saudi Arabia.

NDA

No

Abstract

In the rapidly evolving economic landscape of Saudi Arabia, Vision 2030 stands as a pivotal national initiative designed to transform the Kingdom into a diversified, innovation-driven economy. This Experiential Learning Project (ELP), undertaken as part of the academic requirements at the Institute of Business Administration (IBA), Karachi, in close collaboration with Hilal Invest, delves into the strategic investment prospects presented by four major Saudi companies—Dr. Sulaiman Al Habib Medical Group (HMG), United Electronics Company (eXtra), Leejam Sports Company, and Bahri (The National Shipping Company of Saudi Arabia).

The main objective of this ELP was to analyze and interpret how these companies are not only navigating but actively capitalizing on the multifaceted reforms embedded within Vision 2030. Employing a combination of top-down macroeconomic review, granular bottom-up equity research, and established valuation methodologies, we rigorously assessed each company's alignment with Vision 2030, financial fundamentals, sectoral competitiveness, and growth potential.

Our research approach combined primary and secondary data analysis, comprehensive review of public filings, financial models, peer benchmarking, and, where feasible, informal stakeholder input. Challenges included data accessibility and adjusting for the unique economic dynamics of Saudi Arabia's rapidly modernizing market. Throughout, strict ethical protocols were followed in data handling and analysis.

The economy of Saudi Arabia is transforming due to Vision 2030 and creating new competitive pressures and structural opportunities in consumer electronics, healthcare, wellness, and logistics.Down the line of a concentrated omnichannel approach, eXtra leads the clientele shift toward online purchasing and retailing financing. Despite its rapid expansion, which has strained its yields and margins, Leejam Sports can leverage on the increased need of fitness and health awareness. Being the logistics platform of the Kingdom, Bahri plays an essential role in the modernization of the trade, but it remains exposed to the global shipping trends.

Investors as well as governments can learn a great deal with regard to these findings. Vision 2030 is more than a strategy and is transforming the way industries are developing, competing, and attracting investment. What Hilal Invest and similar organizations can do is to be selective and flexible and still follow the long-term trends in the sector. Nevertheless, it is vital to be sensitive about dynamic policies, execution risks, and overall economic conditions. What is needed in an evolving Saudi economy is not just growth but prudent and accountable investing to ensure that the future of the economy is sound.

But this ELP has been more than an academic exercise, this has been a learning experience by doing that honed our analysis, expanded our strategic thinking and readied us to face the challenges of the business world. It also taught us that there is more than just numbers and we need to look at the bigger scope of things and admire the complexity of making investment decisions in an evolving economy.

Document Type

Restricted Access

Document Name for Citation

Experiential Learning Project

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