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Graduate Research Projects from 2022

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Assessing students visual engagement in classroom instruction, Syed Abdul Aleem Shah

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Blockchain based e-commerce platform, Sarosh Aamir

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Business analysis & strategy focusing on opportunities and areas of improvement, Khan Akhter Rumman, Khwaja Nabeel Ahmed, Mohammad Ashhaad Waheed, Saif Ur Rehman, and Taha Muhammad Farooqui

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Business analysis & strategy focusing on opportunities and areas of improvement, Khan Akhter Rumman, Khwaja Nabeel Ahmed, Mohammad Ashhaad Waheed, Saif Ur Rehman, and Taha Muhammad Farooqui

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CarFirst– Brand Audit, Danial Ali Baig, Osama Akhter Khan, Syed Akif Ali, Syeda Amna Jamil, and Umer Rizwan Akhter

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Cherry blossom: insights into shoe polish consumption in Pakistan, Muhammad Azhar, Muhammad Ghayas Uddin, Muhammad Rafey Khan, Muhammad Siraj Ur Rehman, Munira Ahmed, and Saroosh Zahid

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Clothszella, Awais Ahmed Khan

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Crypto Portfolio Tracking Application, Abu Affan

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Crypto Prediction Model, Aneela Kanwal

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Customer preference and satisfaction level towards their expectation with special reference to MG Pakistan, Mohammad Ahsan Arshad, Jahangir Khan, Arslan Atta, Maliha Nasir, and Sonia Aamir

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Determination of relationship among the risk factors exist in private sector’ projects in Pakistan, M. Imran Yaseen, Asma Munier, Fatima Khan, and Nadir Hussain

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Devise a strategy for lifebuoy to overcome the threat of new entrants without losing the market share, Ifrahim Ahmed Khan, Muhammad Talha Zafar, Najmus Sahar, Rabesh war, Salah Zakai, and Sameer Nadeem

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Domestic credit provisioning by financial sector in Islamic countries for Green Financing particularly for Renewable Energy Expansion, Hassaan Ahmed

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E-Commerce AI Conversation Agent Ecom-Bot, Maria Zafar

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Impact of service quality on consumers’ perception towards Islamic banking practices in Pakistan, Arsalan Ahmed

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Lifebuoy virtual perfect store, Muhammad Arsalan Rasheed, Muhammad Fawwad Obaida, Muneeba Hamid, Rimsha Ramzan, Saif Ahmed Khan, and Tayyaba Jaffar

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Role of Machine Learning in Project Procurement, Imdad Ai, Adeel Abdullah, and Afshan Noor

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Timelit, Yawar Khalid

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Understanding food solutions market and how to win it, Abiha Mujahid, Maria Nazim, Muhammad Saud Siddiqi, and Syed Talha Uddin Hyder

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Urdu Text Summarization using Machine Learning, Nabeel Hassan

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Valeem - expansion into international market, Enza Siddiqui, Maleeha Tariq, Mirza Jawwad Ul Hassan, Momal Naveed, Nudrat Fatima, and Umme Shiza Siddiqui

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Valeem marketplace launch strategy, Arishma Imtiaz, Maryam Akhlaq, Maryam Fatima, Muhammad Omer Sheikh, Sarmad Bin Wasim, and Shah Asad Alam

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What measures, if not taken in the q-commerce industry, will result in the ceasing of operations – a case-study of munchies pakistan, an initiative by Unilever and venturedive, Abdul Ahad, Asad Ullah Hashmi, Muhammad Haris Memon, Sharoz Sadiq, and Syed Farzan Ahmed

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Zeitersparnis Chatbot, Saba Shahab

Graduate Research Projects from 2021

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Acceptability research & feasibility by comparison of light steel framing technology for low-cost housing to mid-rise structures, Bilal Hanif, Maaz Azam, Sanaullah Ramay, Shaikh Rabiuddin, and Umer Khan

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Acheving organizational efficiencies, Ahmed Hassaan Latki, Hijab Fatima, M. Humayun Shahid, Zain Ali Khan, and Zeeshan A. Choudary

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Analysis of customer feedback to determine key factors affecting customer satisfaction for foodpanda, Asghar Hussain Jaffery, Gulraiz Haider, Maisam Raza, Syed Shiraz Sabri, Tauseef Ahmed, and Waqas Javed

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Analysis of customized products order cycle to achieve on time in full (OTIF) for textile firm in Pakistan, Hasan Zia, Muhammad Asif Nayani, Syed Yasir Hussain, Syed Danish Mushtaq, and Talha Tariq Khan

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An empirical research of crude oil price fluctuation on stock returns of oil intensive sectors in Pakistan: evidence from the structural break, Zaid Farooq Lodhia

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Applying singapore airline’s human resource management strategy for service excellence at Pakistan International Airline, Abdul Basit Sami Shaikh, Fahad Habib, Muhammad Zulfiqar Hadi, and Osama Ahmed

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A predictive analytics approach for demand forecasting in the textile industry of Pakistan, Ahmed Abdur Rahman, Ali Abdullah Khan, and Shoaib Hassan Memon

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Arresting the decline in salt sales, Junaid Ullah Khan, Muhammad Shahbaz Khan, Saba Ashfaq, and Syed Muhammad Taqi Rizvi

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B2B marketing strategy for Systems Limited, Kasim Rauf, M. Umair Qureshi, Sohail Shahid, M. Ali Dojky, and Ibrahim Javed Memon

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Black n white - designing a digital marketing strategy, Fatima Mohsin Ali, Nazeem Baig, Syed Ali Roshaan Raza, and Tehreem Anwar

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Business case of a b2b e-commerce portal for Pakistan, Ahmed Ali, Ali Kamal, Javeria Arshad, Mehak Khalid, and Mian Muhammad Arsalan Saeed

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Business case of e-commerce pharmacy and allied services portal for Pakistan, Sarah Ahmad, Rahema Ashraf, Nimra Shahzad Ansari, and Nimrah Zubairy

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Comparison of key performance indicators/ health services in Lady Heatlh Worker (LHW) Covered and uncovered areas in District Thatta, Arshad Hussain Mirjat and Sikanadar Ali Memon

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Comparison of risk taking behavior of banks and Islamic banks in response to monetary policy & macro-prudential policy shifts, Naveed Aslam

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Conversion of conventional bank into an Islamic bank: risks and challenges, Haseeb Nasir

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Critical factors contributing to the success of construction projects in the downstream oil and gas sector of Pakistan, Abdul Basit, Bilal Habib, Rashid Akbar, Syed Hassan Ali, and Muhammad Hameed Khan

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Designing of a contemporary undergrad program in entrepreneurship: a multiple case design, Affan Asif, Angela Shah, Maha Siddiqui, Muhammad Ali Khan, and Neha Ekhlaque

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Design of framework for assessing target market and retail positioning of new product launch – lighting, Arslan Iqbal Siddiqui, Sameer Ali, Zain Aslam, and Zohaib Rizvi

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Developing an application to measure Cyber Behavior Health using Cybersecurity Frameworks, Faizan Abbas

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Developing competency framework for retail team at Khaadi, Daniyal Naveed and Muhammad Zohaib Amir

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Developing competency framework for retail team at Khaadi, Daniyal Naveed, Muhammad Zohaib Amir, Murk Najam Hussain, Nooria Khan, and Soha Ghayas

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Dynamic capabilities in multinational vs local organizations during crisis: exploring the pharmaceutical industry, Maha Anis Barry

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EBM - market research, Danyal Imran, Nidal Imran, Sameen Beg, Syed Mustafa Hasan, and Zia Ahmed

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Ensuring supply chain resilience at engro fertilizers using scram 2.0, Syed Usman Ali, Sana Majeed, Muhammad Farhan Jawaid, Hussain Marvi, and Syed Armash Ali

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Examining the trend in electricity generation and implications for transition to sustainable energy in Pakistan, Syed Murtaza Nadeem

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Factors affecting discharge medication turnaround time (TAT) which influences on patient satisfaction, Haleema Noor