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Graduate Research Projects from 2026

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Affordable Premium: How Fronx can restore PSMC's Competitive Relevance, Muhammad Asim Nawaz Malik, Muhammad Aboo Rafay Siddiqui, and Hafsa Fareed

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AI-Assisted Demand Forecasting & Decision-Support Framework, Syed Muhammad Arif Raza, Maha Khan, Ubaid Ullah Khan, and Muhammad Ebad Farrukh

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Algorithmic Management and Family Spillovers: A Daily Diary Study of Gig Workers, Sania Sajid

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Assessing Cost-Effective Produced Water Handling Mechanisms for Operational and Financial Viability: A Case Study of Rehman Production Facility (POGC), Muhammad Umer Farooq, Syed Saad Akram, Adeel Alam Khan, and Hunain Zafar

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Assessing the Category Opportunity for Lipton Powdered Iced Tea in Pakistan, Marium Farrukh, Syed Muhammad Ali ul Haque, Muzzayyan Fatima, and Johar Raza

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Assessing the Digital Maturity of JS Bank: A Benchmark against Pakistan’s Tier-1 banks, Syed Jaffer Zaidi, Almas Altaf, Haris Nehal Siddiqui, and Muhammad Sarmad

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Blending Finance to Scale Wind, Zain Abbas

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Business Process Optimization in Procurement, Muhammad Uzair Khan, Amal Ather, Muhammad Hamza Khan, and Salman Ahmed

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Business Value of Intelligent Transformation in Pipeline Integrity Management: Leveraging Predictive Analytics for Strategic Decision-Making, Muhammad Kaleem Jaffar Khan, Faraz Zahid, Luqman Rasheed, and Muhammad Saad Khatri

Comprehensive valuation, forecasting & sensitivity framework for Atlas Honda Limited, Shayan Arif, Ashar Ali Khan, Ijlal Azmat, and Muhammad Abdullah Bhatti

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Designing Effective Conversational Prompts In Urdu For Problem-Based Digital Literacy Learning Using Large Language Models (LLMS), Kalsoom Syed

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Detrimental Non-Work Outcomes of Effort–Reward Imbalance (ERI) Among Pakistani Nurses: A Cross-Sectional Study, Shazia Nizam

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Developing an Artificial Intelligence Governance Policy and Operational Framework for Enduring Planet, Afia Khan, Abdul Basit, Danyal Jamil Ahmed, and Sidra Shakeel

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Emissions Without Borders: AI Infrastructure, Climate Vulnerability, and the Limits of National AI Policies, Sadia Ikram

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Enhancing Operational Efficiency of K-Electric’s Industrial Feeders using Quality Tools, Mahmood ul Hasan Siddiqui, Mallick Muhammad Nasir Jamal, and Syed Salman Ahmed

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Environmental Attribute Monetization Framework for Pakistan: A Strategic Assessment for Burj Clean Energy Modaraba, Abdul Rafay, Faiz Sultan Ahmed, Anosha Khurshid, and Waqui Hassan

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Environmental Attribute Monetization Framework for Pakistan: A Strategic Assessment for Burj Clean Energy Modaraba, Abdul Rafay, Waqui Hassan, Faiz Ahmed Sultan, and Anosha Khurshid

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Exploring the Link Between Effort–Reward Imbalance and Moral Disengagement, Asma Umer

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Fast MIG: Lightning-fast data migrations, Musab bin Jamil

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Financial Strategy for Supporting Premium Repositioning of Kanteen under Khaadi's Brand Ecosystem, Muhammad Umail Siddiqui, Abu Ali Nasr, Saiyed Sarim Hasan Rizvi, and Syed Arhum Ahmed

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Growth Strategy for Dunkin Pakistan via Own Digital Platforms, Muneeb Ahmed, Mohammad Jari Ali, and Ahfaz Ur Rehman

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Growth Strategy of Imtiaz Fashion Category (Buraaq, Sabihas, Khilkhariyan), Hamza Najeeb, Muhammad Ahmed Gul, Muzammil Ul Haq, and Wajih Zahid

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Growth Strategy of Imtiaz Private Label, Marium Abbas, Mahnoor Siddiqui, and Muhammad Uzair Naveed

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Hybrid decentralized identity provider for privacy-preserving single sign-on, Asad Ur Rehman

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Impact of Financial Autonomy on Maternal Health in Pakistan, Fareha Faisal

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Integrated ML Framework for Shale Gas Production Prediction and Well Design, Maham Waseem

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Lean Adaptive Data Optimization, Nisar Ahmed, Faiz Aziz Malik, Malik Fahad Zafar, and Tahir Yousuf Chakera

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Lighting the Way: K-Electric’s Distribution Business Transformation for CTBCM, Syeda Areeba Fatima, Sarmad Khalil, Ali Raza Rawjani, and Basit Qasim

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Lyari: A War Unseen, Sammi Deen

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Managing Gen Z at Work: Developing Leadership and Engagement Practices to Strengthen Attraction, Engagement, and Retention, Tahira Sadiq, Tahreem Muhammad Taqi, Maha Muhammad Imran, and Mahnoor Shoaib

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Managing National Identities via Cinema: The Systematic Othering of Pakistanis in Bollywood, Wajeeha Naeem

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Managing Toyota’s hybrid brand image: Positioning Corolla Cross amid EV disruption in Pakistan, Muhammad Ali Tariq, Owais Ali, Taqdees Zahra, and Ushba Khan

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Market Assessment of NFL’s Plain spices category to identify growth drivers and opportunities, Nushrah Khan, Saba Khan, Shanzay Rizwan, and Muhammad Wajahat

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Market Feasibility Study of Double-Wall Corrugated Pipes as a Sustainable Alternative to RCC Pipes in Pakistan, Afia Ahmed, Aarij Farooqui, Muhammad Atiqullah Ansari, and Sharjeel Mustufa

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Mitigating Top Risks Posing a Public Sector Project: Case of Thar Rail Connectivity Project, Mustafa S. Paracha, Ghulam Qadir Mahesar, and Naeem Ali

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Perceived Playful Leadership: Conceptualization, Measurement, and Validity, Rudaba Rais

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Portfolio Optimization and Growth Strategy for Tapal Pakistan in Karachi, Maheen Moin, Syeda Hafsa Qadri, Hafsa Tariq, and Shayan e Zoya Zafar

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Promotions optimization framework for personal care business – Unilever Pakistan, Muhammad Rehan, Syeda Uroosa Fatima, Syed Sibte Murtaza, and Syed Abbas Raza

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Redefining Humanhood in a Transhumanist Future, Maaha Fatima Jawad

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Soorty Enterprises - Banana Peel Innovation in Denim Manufacturing, Fakiha Khalid and Saba Mohsin

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Strategic Market Research of Pakistan’s Hand & Body Care Segment: Critical Insights for Unilever’s Vaseline Brand and Evaluation of a New Lotion Opportunity, Yasir Hassan, Aman ullah Khan, Ahmed Hasan, and Muhammad Ammar

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Strategy Execution & Operational Turn-around at Wah Brands! Through Supply Chain Optimization, Muhammad Muzammil Malkani, Muhammad Ibrahim, Fawad Khan, and Moiz Halai

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Sustainability as a Strategic Driver of Competitive Advantage & Its Implications on Pakistan, Muhammad Bilal Amin, Shaheryar Ali, and Ajiad Subzwari

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Tariff Literacy and Customer Awareness Program, Rimsha Khan, Filza Aman, Syed Ali Hassam, and M. Najam Raza Khan

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Technical Efficiency of Economic Output with Greenhouse Gas Emissions as an Undesirable Output, Saif Muhammad Shah

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The Digital Drain and Its Consequences: A Daily Diary Study Among Software Professionals in Pakistan, Khola Modi

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The Invisible Push: How Family Support and Cognitive & Emotional Strain Drive Exit Intentions in Women Entrepreneurs – A Daily Diary Approach, Misbah Amin

The New Generation Challenge: Identifying Retention Drivers and Strategic Solutions for Gen Y and Z Employees at K-Electric, Mohammed Zohair, Aatika Tariq, Muhammad Zain Tameem, and Syed Muhammad Farooq Hussain Qadri

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The Women of the Floods: The Gendered Impacts of Climate Change, Muneeba Iqbal

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What Determines Household Payment For Waste Collection And Disposal Services In Pakistan?, Areesha Shaikh