Looking Back and Looking Ahead: The Case of Benayi
Abstract/Description
Benayi, a startup created by students at a reputable university in Pakistan, is on the verge of closing for good. Officially founded in June 2022 and backed up by the university, the venture served to create an online retail experience for the purpose of virtually trying on and purchasing eyewear. Now, in late 2023, the cofounder is about to make the decision to shut down Benayi’s operations, as the funds have been dwindling and the sales have dropped. This case analyses the trajectory involving the financial and managerial challenges, alongside the socioeconomic and situational contexts, which has led to this moment. Looking back, what could have been done differently to revitalize Benayi’s growth and potential? Is there anything that could be done at this point in time to prolong Benayi’s operations or should it be dissolved?
Keywords
Entrepreneurship, Business Startups, Online Retail, E-commerce, Failure
Track
Case
Session Number/Theme
Case Study Session
Start Date/Time
30-5-2024 2:00 PM
End Date/Time
30-5-2024 5:00 PM
Location
Faculty Lounge, Aman CED Building
Recommended Citation
Azmat, A., & Nazir, U. (2024). Looking Back and Looking Ahead: The Case of Benayi. 3rd IBA SBS International Conference 2024. Retrieved from https://ir.iba.edu.pk/sbsic/2024/program/54
COinS
Looking Back and Looking Ahead: The Case of Benayi
Faculty Lounge, Aman CED Building
Benayi, a startup created by students at a reputable university in Pakistan, is on the verge of closing for good. Officially founded in June 2022 and backed up by the university, the venture served to create an online retail experience for the purpose of virtually trying on and purchasing eyewear. Now, in late 2023, the cofounder is about to make the decision to shut down Benayi’s operations, as the funds have been dwindling and the sales have dropped. This case analyses the trajectory involving the financial and managerial challenges, alongside the socioeconomic and situational contexts, which has led to this moment. Looking back, what could have been done differently to revitalize Benayi’s growth and potential? Is there anything that could be done at this point in time to prolong Benayi’s operations or should it be dissolved?
Comments
(This is currently a work-in-progress. Edits and additions are pending.)