AI Transformation at Philips: Revolutionizing TV Picture Quality
Abstract/Description
This case study examines the strategic dilemma faced by Philips in improving the profitability of its TV division. The case presents the global situation of Philips from the perspective of Philips Pakistan by highlighting the challenges of competition from Sony, particularly in picture quality. Philips had to decide between investing in innovative technology or maintaining low prices to compete with Sony's quality. Against the backdrop of industry evolution from CRT to flat panel displays, the case discovers Philips' history of innovation, including the first computerized TV and later innovative addition to the product range. It also analyzes the competitive landscape and Philips' in both B2C and B2B markets. Central to the decision is whether Philips must find ways to improve picture quality. The abstract emphasizes Philips' evolution from a lighting company to a global consumer electronics leader, underlining its commitment to cutting-edge innovation in technology.
Track
Case
Session Number/Theme
Case Study Session
Start Date/Time
30-5-2024 2:00 PM
End Date/Time
30-5-2024 5:00 PM
Location
Faculty Lounge, Aman CED Building
Recommended Citation
Mehmood, F., & Zaki, S. (2024). AI Transformation at Philips: Revolutionizing TV Picture Quality. 3rd IBA SBS International Conference 2024. Retrieved from https://ir.iba.edu.pk/sbsic/2024/program/52
COinS
AI Transformation at Philips: Revolutionizing TV Picture Quality
Faculty Lounge, Aman CED Building
This case study examines the strategic dilemma faced by Philips in improving the profitability of its TV division. The case presents the global situation of Philips from the perspective of Philips Pakistan by highlighting the challenges of competition from Sony, particularly in picture quality. Philips had to decide between investing in innovative technology or maintaining low prices to compete with Sony's quality. Against the backdrop of industry evolution from CRT to flat panel displays, the case discovers Philips' history of innovation, including the first computerized TV and later innovative addition to the product range. It also analyzes the competitive landscape and Philips' in both B2C and B2B markets. Central to the decision is whether Philips must find ways to improve picture quality. The abstract emphasizes Philips' evolution from a lighting company to a global consumer electronics leader, underlining its commitment to cutting-edge innovation in technology.
