Determinants of Post Harvest Losses of Flowers and its Impact on Flower Marketing in Pakistan
Abstract/Description
The main purpose was to estimate the post harvest losses of flowers and its impact on farmer’s net profit, marketing margin and marketing efficiency and also estimate producer’s share in consumer’s price at different level of marketing such as producer, local trader, wholesaler and retailer. Two unions, namely Pattoki and Lahore districts were selected as the flower growing area while Faisalabad and Lahore cities were selected as the consuming centers The sample size was 100 of which 10 were input suppliers, 30 flower growers, 30 traders at local, district and Pattoki and Lahore cities, and another 30 retailers in Pattoki and Lahore cities. Thus the total sample size was 100 which were selected randomly. The study covered four kinds of flower such as rose, marigold, gladiolus and tuberose. Post harvest losses were highest at retail level followed by wholesaler, producer and local trader. Tuberose market was more efficient than other flowers market in both with and without post harvest loss. Producer’s share in consumer’s rupees in the present study was comparatively lower. Lack of storage facilities, inadequate and under developed transportation and communication system, absence of scientific and modern harvesting technology, lack of infrastructural facilities and standardized packing method are the main reason which deteriorate the quality of flower and enhance the post harvest losses of flower. Some measures are suggested for reducing post harvest losses of flower.
Track
Marketing
Session Number/Theme
2C: Marketing
Session Chair
Dr. Huma Amir ; Dr. Lakhi Muhammad
Start Date/Time
30-5-2024 3:25 PM
End Date/Time
30-5-2024 4:55 PM
Location
MCS-5, AMAN-CED Building
Recommended Citation
Khan, M. A., Subhani, S., Shamim, A., Ahmad, S., & Haroon, H. M. (2024). Determinants of Post Harvest Losses of Flowers and its Impact on Flower Marketing in Pakistan. 3rd IBA SBS International Conference 2024. Retrieved from https://ir.iba.edu.pk/sbsic/2024/program/29
COinS
Determinants of Post Harvest Losses of Flowers and its Impact on Flower Marketing in Pakistan
MCS-5, AMAN-CED Building
The main purpose was to estimate the post harvest losses of flowers and its impact on farmer’s net profit, marketing margin and marketing efficiency and also estimate producer’s share in consumer’s price at different level of marketing such as producer, local trader, wholesaler and retailer. Two unions, namely Pattoki and Lahore districts were selected as the flower growing area while Faisalabad and Lahore cities were selected as the consuming centers The sample size was 100 of which 10 were input suppliers, 30 flower growers, 30 traders at local, district and Pattoki and Lahore cities, and another 30 retailers in Pattoki and Lahore cities. Thus the total sample size was 100 which were selected randomly. The study covered four kinds of flower such as rose, marigold, gladiolus and tuberose. Post harvest losses were highest at retail level followed by wholesaler, producer and local trader. Tuberose market was more efficient than other flowers market in both with and without post harvest loss. Producer’s share in consumer’s rupees in the present study was comparatively lower. Lack of storage facilities, inadequate and under developed transportation and communication system, absence of scientific and modern harvesting technology, lack of infrastructural facilities and standardized packing method are the main reason which deteriorate the quality of flower and enhance the post harvest losses of flower. Some measures are suggested for reducing post harvest losses of flower.
