KayDrive: Designing for Adoption
Abstract/Description
In May 2016, Ali Rehan, Head of Product Development & Launch at KayDrive, considered the design options and strategies for increasing adoption of the learning & innovation platform. It was six months since the soft launch of KayDrive and the road ahead looked daunting. Ali Rehan and his team had tried several options and strategies. Some of them had worked better than others. Ali Rehan needed to decide on a specific course of action that would drive growth for the new platform. In particular, he was considering the changes that might be brought to the product to provide a compelling user experience and increase the likelihood of the product’s acceptance.
Keywords
Track
Management
Session Number/Theme
1B: Management
Session Chair
Dr. Muhammad Ayaz ; Dr. Muhammad Imran
Start Date/Time
30-5-2024 1:50 PM
End Date/Time
30-5-2024 3:20 PM
Location
MCS-4, AMAN-CED, First Floor
Recommended Citation
Mumtaz, K., & Warsi, H. Z. (2024). KayDrive: Designing for Adoption. 3rd IBA SBS International Conference 2024. Retrieved from https://ir.iba.edu.pk/sbsic/2024/program/11
COinS
KayDrive: Designing for Adoption
MCS-4, AMAN-CED, First Floor
In May 2016, Ali Rehan, Head of Product Development & Launch at KayDrive, considered the design options and strategies for increasing adoption of the learning & innovation platform. It was six months since the soft launch of KayDrive and the road ahead looked daunting. Ali Rehan and his team had tried several options and strategies. Some of them had worked better than others. Ali Rehan needed to decide on a specific course of action that would drive growth for the new platform. In particular, he was considering the changes that might be brought to the product to provide a compelling user experience and increase the likelihood of the product’s acceptance.
Comments
Teaching note is work in progress. Can be shared separately.