Digital media, culture and society- 360 degrees turn
Abstract/Description
“We are living in a world that is beyond controllability.” (Ulrich Beck)
There is a never-ending debate about digital media. Whether it is good or bad for society, however, one cannot deny the fact that people living in all corners of the World Wide Web are connected through digital media in a way that was never possible before.
People from diverse backgrounds, even those not personally known to each other, are connected over a single digital platform. This also implies those who are physically isolated and never able to maintain social connections physically. Digital media was one of the great platforms that supported people during the PANDEMIC to stay connected. Digital media also fosters relations across socio-political, geographical, religious, and economic limitations.
This research is inspired by the research conducted by the “World Economic Forum (WEF)” titled “Agenda 2016- How Digital Media Really Affects Us”. WEF collected data from the respondents of five countries, namely the USA, Brazil, China, Germany, and South Africa. These participants were asked about the effect of social media on improving their quality of life. In this research study, “social media” was taken as one variable of the research and “quality of life” as another. Quality of life was further divided into different sub-factors such as the ability to learn and develop professionally, the ability to do work, the ability to collaborate with colleagues, build relationships with professional contacts, the ability to find work, long-term memory, physical health, the ability to find a significant other, stress, and lack of attention span.
In this research paper, the researcher duplicated the WEF research study and studied the impact of social media on new immigrants in Canada. The data was collected through the same ten variables of WEF research along with four more variables, which were: the ability to start a new business; the ability to connect with communities from the country of origin; the ability to change and improve the lifestyle; the ability to influence or get influenced by the culture of other communities. The data using the same variables as in the WEF research study was collected and tested through survey research.
The majority of the respondents responded that digital media plays a vital role in their lives. It especially helped them connect with the communities in Canada.
Track
Contemporary Issues in Marketing
Session Number/Theme
Session 3D: Digital Marketing
Session Chair
Dr. Talha Salam, Institute of Business Administration, Karachi
Session Discussant
Dr. Amber Gul, Sumayyah Khursheed, Dr. Farah Naz
Start Date/Time
24-6-2022 3:00 PM
End Date/Time
24-6-2022 3:20 PM
Location
Boardroom 3, Marriott Hotel, Karachi
Recommended Citation
Ali Syed, R. (2022). Digital media, culture and society- 360 degrees turn. 3rd IBA SBS International Conference 2024. Retrieved from https://ir.iba.edu.pk/sbsic/2022/program/50
COinS
Digital media, culture and society- 360 degrees turn
Boardroom 3, Marriott Hotel, Karachi
“We are living in a world that is beyond controllability.” (Ulrich Beck)
There is a never-ending debate about digital media. Whether it is good or bad for society, however, one cannot deny the fact that people living in all corners of the World Wide Web are connected through digital media in a way that was never possible before.
People from diverse backgrounds, even those not personally known to each other, are connected over a single digital platform. This also implies those who are physically isolated and never able to maintain social connections physically. Digital media was one of the great platforms that supported people during the PANDEMIC to stay connected. Digital media also fosters relations across socio-political, geographical, religious, and economic limitations.
This research is inspired by the research conducted by the “World Economic Forum (WEF)” titled “Agenda 2016- How Digital Media Really Affects Us”. WEF collected data from the respondents of five countries, namely the USA, Brazil, China, Germany, and South Africa. These participants were asked about the effect of social media on improving their quality of life. In this research study, “social media” was taken as one variable of the research and “quality of life” as another. Quality of life was further divided into different sub-factors such as the ability to learn and develop professionally, the ability to do work, the ability to collaborate with colleagues, build relationships with professional contacts, the ability to find work, long-term memory, physical health, the ability to find a significant other, stress, and lack of attention span.
In this research paper, the researcher duplicated the WEF research study and studied the impact of social media on new immigrants in Canada. The data was collected through the same ten variables of WEF research along with four more variables, which were: the ability to start a new business; the ability to connect with communities from the country of origin; the ability to change and improve the lifestyle; the ability to influence or get influenced by the culture of other communities. The data using the same variables as in the WEF research study was collected and tested through survey research.
The majority of the respondents responded that digital media plays a vital role in their lives. It especially helped them connect with the communities in Canada.
