Conference Program Schedule

Institute of Business Administration

8:30 AM

KEYNOTE: Branding a nation in the 21st century

Kriengsak Chareonwongsak, Institute of Future Studies for Development, THAILAND

G&TAuditorium

9:00 AM - 9:45 AM

KEYNOTE: The role of marketing in economic development and business: trends and challenges for Pakistan

Mushtaq Luqmani, Western Michigan University, USA

G&TAuditorium

9:45 AM - 10:30 AM

Mobile marketing at Telenor: a mad strategy?

Yasmin Malik

G&TAuditorium

10:30 AM - 10:45 AM

Address by Chief Guest

Huma Baqai, Institute of Business Administration

G&TAuditorium

10:45 AM - 10:55 AM

Vote of Thanks

Humayun Ansari

G&TAuditorium

10:55 AM - 11:05 AM

Parallel Session: Building Pakistan’s country of origin image through the corporate image: exploring optimal corporate brands for the image transfer

Ishrat Hussain, State Bank of Pakistan

Room S2

11:25 AM - 11:55 AM

Parallel Session: A study of pre-purchase determinants of brand avoidance: Moderating role of familiarity with country-of origin

Muhammad Asif Khan, Aix-Marseille Universté, France
Cécile Bozzo, Aix-Marseille Universté, France
Haroon ur Rashid Khan, Institute of Business Administration

Room S1

11:55 AM - 12:25 PM

Parallel Session: Effects of Bollywood blockbusters on crime scene in Pakistani society

Erum Hafeez Aslam

Room S1

12:25 PM - 12:55 PM

Address by Chief Guest

Afnan Ahsan, Engro Foods Ltd. Engro Corp

Room S1

12:55 PM - 1:05 PM

Review and Summary

Yasmin Zafar

Room S1

1:05 PM - 1:15 PM

KEYNOTE: The identity of fashion brands

Klaus Heine, Berlin Institute of Technology, Germany

G&TAuditorium

2:15 PM - 3:00 PM

Branding in Bottom of Pyramid (BOP): case of Grameen Bank (GB)

Mohammed Solaiman, University of Chittagong, Bangladesh

G&TAuditorium

3:00 PM - 3:30 PM

Branding for tourism: case of Nepal

Tek Nath Dhakal, Tribhuvan University, Nepal

G&TAuditorium

3:30 PM - 4:00 PM

Address by Chief Guest

Javed R. Laghari, Higher Education Commission of Pakistan

G&TAuditorium

4:00 PM - 4:15 PM

Vote of Thanks

Amber Gul Rashid, Institute of Business Administration

G&TAuditorium

4:15 PM - 4:25 PM