Abstract/Description
This paper examines the sector-wise tourist arrivals and their contributions in Nepal. It also explores the major challenges for augmenting the tourism development in Nepal. For the purpose of study, both primary and secondary information has been generated. Secondary information will be generated from the publication of the Nepal Tourism Board, Nepal Rastra Bank, Central Bureau of Statistics, Ministry of Finance and the tourism associations. Interviews have been taken with the governmental executives working with Ministry of Tourism and Civil Aviation, Nepal Tourism Board, tourist business entrepreneurs and the tourists for generating primary information.
Keywords
Location
G&TAuditorium
Session Theme
Session 6: Brand Identity
Session Type
Event
Start Date
6-5-2012 3:30 PM
End Date
6-5-2012 4:00 PM
Recommended Citation
Dhakal, T. N. (2012). Branding for tourism: case of Nepal. International Conference on Marketing. Retrieved from https://ir.iba.edu.pk/icm/2012/day2/3
Included in
Branding for tourism: case of Nepal
G&TAuditorium
This paper examines the sector-wise tourist arrivals and their contributions in Nepal. It also explores the major challenges for augmenting the tourism development in Nepal. For the purpose of study, both primary and secondary information has been generated. Secondary information will be generated from the publication of the Nepal Tourism Board, Nepal Rastra Bank, Central Bureau of Statistics, Ministry of Finance and the tourism associations. Interviews have been taken with the governmental executives working with Ministry of Tourism and Civil Aviation, Nepal Tourism Board, tourist business entrepreneurs and the tourists for generating primary information.
Comments
Branding for Tourism: Case of Nepal by Dr. Tek Nath Dhakal, Professor, Department of Public Administration, Tribhuvan University, NEPAL