Abstract/Description
The concept of a ‘’Nation as a Brand’’ is not new, but has already been a historical reality. In the 21st Century however, it is necessary for each country to pay much more attention to this topic due to the greater and increasing interconnectedness and globalization of our world in every aspect; economically, politically and socially, as illustrated by the KOF Index of Globalization in 2011 which collected the data of 186 countries from 1970 to 2008, concluding that our world is more globalized (KOF Swiss Economic Institute, 2011).
Keywords
Location
G&TAuditorium
Session Theme
Session 4: Strategic Marketing
Session Type
Event
Start Date
6-5-2012 9:00 AM
End Date
6-5-2012 9:45 AM
Recommended Citation
Chareonwongsak, K. (2012). KEYNOTE: Branding a nation in the 21st century. International Conference on Marketing. Retrieved from https://ir.iba.edu.pk/icm/2012/day2/1
Included in
KEYNOTE: Branding a nation in the 21st century
G&TAuditorium
The concept of a ‘’Nation as a Brand’’ is not new, but has already been a historical reality. In the 21st Century however, it is necessary for each country to pay much more attention to this topic due to the greater and increasing interconnectedness and globalization of our world in every aspect; economically, politically and socially, as illustrated by the KOF Index of Globalization in 2011 which collected the data of 186 countries from 1970 to 2008, concluding that our world is more globalized (KOF Swiss Economic Institute, 2011).
Comments
KEYNOTE: Branding a Nation in the 21st Century by Dr. Kriengsak Chareonwongsak, President, Institute of Future Studies for Development, THAILAND