Abstract/Description
This paper examines the role of marketing in economic development and business for developing countries and the marketing challenges for Pakistan within the context of some key emerging global trends.
Location
G&TAuditorium
Session Theme
Session 4: Strategic Marketing
Session Type
Event
Start Date
6-5-2012 9:45 AM
End Date
6-5-2012 10:30 AM
Recommended Citation
Luqmani, M. (2012). KEYNOTE: The role of marketing in economic development and business: trends and challenges for Pakistan. International Conference on Marketing. Retrieved from https://ir.iba.edu.pk/icm/2012/day2/19
Included in
KEYNOTE: The role of marketing in economic development and business: trends and challenges for Pakistan
G&TAuditorium
This paper examines the role of marketing in economic development and business for developing countries and the marketing challenges for Pakistan within the context of some key emerging global trends.
Comments
KEYNOTE: The role of marketing in economic development and business: trends and challenges for Pakistan by Dr. Mushtaq Luqmani, Professor Marketing, Haworth College of Business, Western Michigan University, USA