KEYNOTE: The role of marketing in economic development and business: trends and challenges for Pakistan

Presenter

Mushtaq Luqmani, Western Michigan University, USA

Abstract/Description

This paper examines the role of marketing in economic development and business for developing countries and the marketing challenges for Pakistan within the context of some key emerging global trends.

Keywords

Economic development, Developing countries, Short-term profitability, Businesses

Location

G&TAuditorium

Session Theme

Session 4: Strategic Marketing

Session Type

Event

Start Date

6-5-2012 9:45 AM

End Date

6-5-2012 10:30 AM

Comments

KEYNOTE: The role of marketing in economic development and business: trends and challenges for Pakistan by Dr. Mushtaq Luqmani, Professor Marketing, Haworth College of Business, Western Michigan University, USA

Recommended Citation

Luqmani, M. (2012). KEYNOTE: The role of marketing in economic development and business: trends and challenges for Pakistan. International Conference on Marketing. Retrieved from https://ir.iba.edu.pk/icm/2012/day2/19