Abstract/Description

This paper examines the role of marketing in economic development and business for developing countries and the marketing challenges for Pakistan within the context of some key emerging global trends.

Location

G&TAuditorium

Session Theme

Session 4: Strategic Marketing

Session Type

Event

Start Date

6-5-2012 9:45 AM

End Date

6-5-2012 10:30 AM

Comments

KEYNOTE: The role of marketing in economic development and business: trends and challenges for Pakistan by Dr. Mushtaq Luqmani, Professor Marketing, Haworth College of Business, Western Michigan University, USA

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May 6th, 9:45 AM May 6th, 10:30 AM

KEYNOTE: The role of marketing in economic development and business: trends and challenges for Pakistan

G&TAuditorium

This paper examines the role of marketing in economic development and business for developing countries and the marketing challenges for Pakistan within the context of some key emerging global trends.