Abstract/Description
This study aims at examining the increasing popularity of Bollywood films in Pakistani market and its dynamic effects on various segments of Pakistani society such as criminals and victims. It primarily analyzes the contribution of Bollywood blockbusters to the demography of violent criminals and silent victims in real crime scene of the country across the four decades (i.e. 1970s, 80s, 90s & 2000s). It is arbitrarily assumed that violence is often projected on silver screen as a quick and easy remedy to social injustice and class discrimination in the blockbusters of Bollywood and Lollywood.
Keywords
Location
Room S1
Session Theme
Session 5a: Parallel Sessions: Consumer Behavior
Session Type
Event
Session Chair
Dr. Ahmad Jamal, Dr. Klaus Heine
Session Moderator
Ms. Yasmin Zafar
Start Date
6-5-2012 12:25 PM
End Date
6-5-2012 12:55 PM
Recommended Citation
Aslam, E. H. (2012). Parallel Session: Effects of Bollywood blockbusters on crime scene in Pakistani society. International Conference on Marketing. Retrieved from https://ir.iba.edu.pk/icm/2012/day2/13
Included in
Parallel Session: Effects of Bollywood blockbusters on crime scene in Pakistani society
Room S1
This study aims at examining the increasing popularity of Bollywood films in Pakistani market and its dynamic effects on various segments of Pakistani society such as criminals and victims. It primarily analyzes the contribution of Bollywood blockbusters to the demography of violent criminals and silent victims in real crime scene of the country across the four decades (i.e. 1970s, 80s, 90s & 2000s). It is arbitrarily assumed that violence is often projected on silver screen as a quick and easy remedy to social injustice and class discrimination in the blockbusters of Bollywood and Lollywood.
