A Moderation Analysis between Intellectual Capital and Frugal Innovation in SMEs in Pakistan
Abstract/Description
This study investigates the moderating roles of environmental turbulence and organizational leadership in the relationship between intellectual capital and frugal innovation within Small and Medium Enterprises (SMEs) in Pakistan. Utilizing a descriptive and quantitative methodology, data was collected from a sample of 400 SMEs, selected from Pakistan's estimated 3.3 million SMEs. Analysis was conducted using the latest AMOS software, with moderation analysis techniques from Preacher & Hayes. Results demonstrate that intellectual capital positively and significantly influences frugal innovation, with both environmental turbulence and organizational leadership significantly moderating this relationship. These findings contribute to understanding the dynamics of innovation within SMEs, particularly in the context of emerging economies like Pakistan.
Keywords
Environmental turbulence, Organizational Leadership, Intellectual capital, frugal innovation
Track
Management
Session Number/Theme
4B: Management
Session Chair
Dr. Usman Nazir ; Mrs. Kanza Sohail
Start Date/Time
31-5-2024 9:00 AM
End Date/Time
31-5-2024 10:30 AM
Location
MCS – 4 AMAN CED Building
Recommended Citation
Ahmed Thebo, J., & Khan, G. A. (2024). A Moderation Analysis between Intellectual Capital and Frugal Innovation in SMEs in Pakistan. 3rd IBA SBS International Conference 2024. Retrieved from https://ir.iba.edu.pk/sbsic/2024/program/50
COinS
A Moderation Analysis between Intellectual Capital and Frugal Innovation in SMEs in Pakistan
MCS – 4 AMAN CED Building
This study investigates the moderating roles of environmental turbulence and organizational leadership in the relationship between intellectual capital and frugal innovation within Small and Medium Enterprises (SMEs) in Pakistan. Utilizing a descriptive and quantitative methodology, data was collected from a sample of 400 SMEs, selected from Pakistan's estimated 3.3 million SMEs. Analysis was conducted using the latest AMOS software, with moderation analysis techniques from Preacher & Hayes. Results demonstrate that intellectual capital positively and significantly influences frugal innovation, with both environmental turbulence and organizational leadership significantly moderating this relationship. These findings contribute to understanding the dynamics of innovation within SMEs, particularly in the context of emerging economies like Pakistan.
