The future of retail: How virtual assistants, personalized recommendations, and selfcheckout influence consumer purchase intention
Abstract/Description
In the dynamic landscape of retail industry, the integration of AI-technologies emerges as a critical factor in enhancing customer experiences and influencing purchase intentions. this research investigates whether the integration of AI-technologies i.e., virtual assistants, personalized recommendations and self-checkouts, directly impacts the customer purchase intentions or primarily enhances customer engagement to drive purchase intentions. Drawing from a diverse sample of 385 respondents spanning Islamabad, Karachi and Hyderabad in Pakistan, characterized by varying demographics and psychographics, the research provides insights about the evolving retail environment. Utilizing Structural Equation Modeling (SEM) via SmartPLS, the hypotheses are rigorously tested to discern the relationships between AI-technologies and customer behaviors within the supermarket’s context. The findings underscore the pivotal role of AI-technologies in shaping customer behaviors and highlight the significance of fostering engagement strategies to amplify their influence on purchase intention. these insights provide valuable guidance for marketers seeking to align their strategies with global trends and effectively cater to evolving customer preferences, particularly in the burgeoning supermarkets sector. As this industry progresses towards maturity, understanding and leveraging the potential of AI-technologies becomes indispensable for sustaining customer loyalty and competitive advantage.
Keywords
Virtual Assistant, Customer Engagement, Self-Checkout, AI Personalized Recommendation, Purchase Intention, Retail Management
Track
Marketing
Session Number/Theme
2C: Marketing
Session Chair
Dr. Huma Amir ; Dr. Lakhi Muhammad
Start Date/Time
30-5-2024 3:25 PM
End Date/Time
30-5-2024 4:55 PM
Location
MCS – 5 AMAN CED Building
Recommended Citation
Qureshi, A. (2024). The future of retail: How virtual assistants, personalized recommendations, and selfcheckout influence consumer purchase intention. 3rd IBA SBS International Conference 2024. Retrieved from https://ir.iba.edu.pk/sbsic/2024/program/28
COinS
The future of retail: How virtual assistants, personalized recommendations, and selfcheckout influence consumer purchase intention
MCS – 5 AMAN CED Building
In the dynamic landscape of retail industry, the integration of AI-technologies emerges as a critical factor in enhancing customer experiences and influencing purchase intentions. this research investigates whether the integration of AI-technologies i.e., virtual assistants, personalized recommendations and self-checkouts, directly impacts the customer purchase intentions or primarily enhances customer engagement to drive purchase intentions. Drawing from a diverse sample of 385 respondents spanning Islamabad, Karachi and Hyderabad in Pakistan, characterized by varying demographics and psychographics, the research provides insights about the evolving retail environment. Utilizing Structural Equation Modeling (SEM) via SmartPLS, the hypotheses are rigorously tested to discern the relationships between AI-technologies and customer behaviors within the supermarket’s context. The findings underscore the pivotal role of AI-technologies in shaping customer behaviors and highlight the significance of fostering engagement strategies to amplify their influence on purchase intention. these insights provide valuable guidance for marketers seeking to align their strategies with global trends and effectively cater to evolving customer preferences, particularly in the burgeoning supermarkets sector. As this industry progresses towards maturity, understanding and leveraging the potential of AI-technologies becomes indispensable for sustaining customer loyalty and competitive advantage.
