Comparative Analysis of FinTech Adoption among Islamic and Conventional Banking Users with Moderating Effect of Education Level: A UTAUT2 Perspective
Abstract/Description
Financial Technology (FinTech) service providers in Pakistan encounter various challenges, including a lack of awareness, regulatory issues, privacy concerns, competition and apprehensions related to cybersecurity. The research, conducted in Pakistan, focuses on understanding consumer behavior towards FinTech services. Applying the extended unified theory of acceptance and use of technology, with education level as a moderator. The hypotheses were tested with the help of PLS-SEM in the current study. The study analyzes data from 382 FinTech users in Karachi. The results indicate that factors like performance expectancy, effort expectancy, social influence, and facilitating conditions positively influence users' behavioral intentions. Education level moderates the association among performance expectancy and behavioral intention only. The inquiry also recognizes the elements that affect users of Islamic Banking and users of Conventional Banking. This scholarly endeavor expands the insight into the behavior of individuals in the FinTech domain.
Keywords
Track
Finance
Session Number/Theme
1A: Finance
Session Chair
Dr. Adnan Haider; Dr. Aitzaz Ahsan Alias
Start Date/Time
30-5-2024 1:50 PM
End Date/Time
30-5-2024 1:20 PM
Location
MCS – 3 AMAN CED Building
Recommended Citation
Idrees, M. (2024). Comparative Analysis of FinTech Adoption among Islamic and Conventional Banking Users with Moderating Effect of Education Level: A UTAUT2 Perspective. 3rd IBA SBS International Conference 2024. Retrieved from https://ir.iba.edu.pk/sbsic/2024/program/2
COinS
Comparative Analysis of FinTech Adoption among Islamic and Conventional Banking Users with Moderating Effect of Education Level: A UTAUT2 Perspective
MCS – 3 AMAN CED Building
Financial Technology (FinTech) service providers in Pakistan encounter various challenges, including a lack of awareness, regulatory issues, privacy concerns, competition and apprehensions related to cybersecurity. The research, conducted in Pakistan, focuses on understanding consumer behavior towards FinTech services. Applying the extended unified theory of acceptance and use of technology, with education level as a moderator. The hypotheses were tested with the help of PLS-SEM in the current study. The study analyzes data from 382 FinTech users in Karachi. The results indicate that factors like performance expectancy, effort expectancy, social influence, and facilitating conditions positively influence users' behavioral intentions. Education level moderates the association among performance expectancy and behavioral intention only. The inquiry also recognizes the elements that affect users of Islamic Banking and users of Conventional Banking. This scholarly endeavor expands the insight into the behavior of individuals in the FinTech domain.
