Title

The impact of Covid-19 Pandemic on consumer behaviour: a multilevel analysis

Abstract/Description

Research background: One of the most complicated and challenging aspects of marketing is attempting to identify consumer behaviour. Companies can better arrange their marketing strategy, advertising, and interactions with customers by understanding how consumers behave and also what variables affect them. It can be difficult to properly understand the variables that influence consumers because they are frequently internal attributes.

Objective of this study: The objective of this research is to determine how consumer buying behaviour changed when purchasing essential products such as food, medicine, clothes, shoes, or electronic goods during the COVID-19 pandemic.

Methodology Techniques: The techniques used to resolve this problem could be evaluated on the basis of primary as well as secondary data collection and a marketing survey, to determine changes in consumer behaviour and their variables (economic variables, technological variables, psychological variables, and social variables) as a result of the global epidemic illness COVID- 19.

Findings & value added: The results of the researchers' research also confirm The anticipated changes in consumer buying behaviour during COVID-19 are still unknown, but the value added of finding a solution is that it provides valuable proof for quick decision-making but also company executives during COVID-19 begin by "unforeseen circumstances."

Track

Contemporary Issues in Marketing

Session Number/Theme

Session 1D: Consumer Behaviour

Session Chair

Dr. Huma Amir, Institute of Business Administration, Karachi

Session Discussant

Dr. Asim Shabbir; Dr. Talha Salam; Dr. Nida Aslam

Start Date/Time

23-6-2022 11:20 AM

End Date/Time

23-6-2022 11:40 AM

Location

Boardroom 3, Marriott Hotel, Karachi

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Jun 23rd, 11:20 AM Jun 23rd, 11:40 AM

The impact of Covid-19 Pandemic on consumer behaviour: a multilevel analysis

Boardroom 3, Marriott Hotel, Karachi

Research background: One of the most complicated and challenging aspects of marketing is attempting to identify consumer behaviour. Companies can better arrange their marketing strategy, advertising, and interactions with customers by understanding how consumers behave and also what variables affect them. It can be difficult to properly understand the variables that influence consumers because they are frequently internal attributes.

Objective of this study: The objective of this research is to determine how consumer buying behaviour changed when purchasing essential products such as food, medicine, clothes, shoes, or electronic goods during the COVID-19 pandemic.

Methodology Techniques: The techniques used to resolve this problem could be evaluated on the basis of primary as well as secondary data collection and a marketing survey, to determine changes in consumer behaviour and their variables (economic variables, technological variables, psychological variables, and social variables) as a result of the global epidemic illness COVID- 19.

Findings & value added: The results of the researchers' research also confirm The anticipated changes in consumer buying behaviour during COVID-19 are still unknown, but the value added of finding a solution is that it provides valuable proof for quick decision-making but also company executives during COVID-19 begin by "unforeseen circumstances."